HLN’s Live Broadcast of the 39th Annual Daytime Emmy Awards Garners 912,000 Total Viewers and 327,000 Among Adults 25-54

Categories: 2-Featured,Network TV Press Releases

Written By

June 25th, 2012

via press release:


HLN’s Broadcasts of the 39th Annual Daytime Emmy Awards® Garners 2 Million Total Viewers and more than 650k Among P25-54

Five prime telecasts of HLN’s Presentation of the Daytime Emmy Awards® Gross Average Audience Totals 2 Million P2+ and 677k P25-54


According to Nielsen Fast National Data, two million total viewers and 677k P25-54 viewers watched the five broadcasts of the 39th Annual Daytime Emmy Awards® on HLN airing on Saturday, June 23 and Sunday, June 24 8-10p (ET) and 10-12m (ET) and one broadcast at 12m-2a.


The premiere broadcast, Saturday night, June 23, airing 8-10p ranks as the #1 most- watched, regularly-scheduled non-news broadcast in the network’s history with 912k P2+ and 327k among 25-54. Among Women in both total viewers and 25-54, the premiere telecast from 8-10p on Saturday night ranks as the second most-watched Saturday in HLN history.

  • Sean

    YAY!!!!!!!!!!!! THANKS HLN.

  • iggy.

    I forgot about HLN. On my cable system, it hasn’t made it to the HD tier.

  • Stephen judson

    Good job HLN. I guess they found a home for the Daytime Emmys.

  • Cath

    They also did not cut off the Best Drama winners’ speech like CBS has been doing and they reran it immediately after the live broadcast and ran it again on Sunday.

    So thank you HLN.

    It was snappier than usual and the network ran a lot of ads which was good for them too.

  • Chris

    An awards show on a news channel? Huh?! Makes no sense!

  • Melanie

    I read an article that at first they were not even going to air this years daytime Emmys because the major networks, CBS, NBC and ABC had no interest in airing them since the ratings have declined so much over the years and weren’t seeing that much of a profit. Apparently, since HLN stepped in, it must have been cheaper for them to air it on there.

  • Sara

    Good on you HLN. And soap fans for showing we’re serious about our shows. May e HLN can take over the torch and give us a home for AMC & OLTL.

  • jRobnyc

    I watched but I completely understand why the major networks weren’t interested in airing it.

  • James

    Good considering it’s a news network.

  • Duncey

    Since it set a network record this is definitely a positive. The awards show has had trouble maintaining consistent airtime but its still really valuable.

    I think this award show loses all of steam and viewership if the soaps completely go away because the soaps are the only reason why people pay attention to this award show so hopefully the networks keep the remaining four soaps around as long as they can.

  • Brian Frons

    They should leverage this momentum and bring back All My Children and One Life To Live. Prospect Park is sure to be calling.

  • teevee time

    Worst, most pretentious,repetitive music EVER for an awards show.

  • TJ

    @ Sara

    You need to come back from fantasy land and move on already. AMC and OLTL are never coming back, either on ABC or anywhere else. Even if ABC/Disney was willing to sell the rights, no outlet anywhere is even remotely interested in these shows. It makes zero economic sense to anyone. Besides, most of the casts and crews have moved on to other gigs and the sets from both soaps were destroyed. The shows are dead.

  • Ralph Hahn

    I didn’t watch the awards show. But, why don’t the producers of these media awards shows smarten up and keep the earlier, low profile winners to a specific time so that the big winners don’t get cut off. God forbid, the late local news may not start in time.

  • Delimart

    Not shocked it did so well.. HLN and Daytime Emmy’s were treading on twitter much of saturday night..

  • AppleStinx

    @Ralph Hahn,

    The trend is for them to show the world how in their industry the “little guy” gets as much credit (and air time) as a major star. Just like at the Oscars, where the “In Memoriam” segment has become mostly about contributors we never heard of. Never mind that most people tune in to see the stars. Given time, there’ll be live awards for the best cleaning crew and the audithorium will be on its feet for a standing ovation.

  • TimsDale4ever

    THIS is the EXACT reason I wish nothing but failure for the big 3 networks — they just do not appreciate what they have any longer. I watch cable series now and I’m waiting for the day these 3 precious a$$wipes are no longer in business — and trust me — it’s coming someday!

  • Abby

    best decision you could have ever made HLN…look at all the new fans soap and otherwise you have now garnered…all the other local channels have ticked off all soap fans by deserting us when it comes time to air the EMMYs as if we arent good enough to produce them…well HLN, you showed them..you had a great showing, and i for one will continue to check out programs you air now…THANKS AGAIN FOR BELIEVING IN OUR SOAPS AND ALL THE SOAP FANS AROUND THE WORLD.

  • Liane Layman

    I didn’t watch because I don’t have cable and I won’t watch anymore because AMC isn’t on.

  • cc

    Thanks for the article, Bill or Bob.

    Not great numbers, but not horrible. Especially considering the fiasco of the circus show it was last year. Thanks to HLN for stepping in for soap fans, and they did a respectable job. Hopefully they’ll be more soap award for years to come and the “big 3″ networks can bite it.

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