TV Ratings Sunday: U.S. Olympic Trials: Track and Field Finals Down, 'Dateline' Flat

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June 25th, 2012


Adults 18-49: Rating/Share 1.2/4 1.1/3 1.0/3 0.8/3 0.8/3
Adults 18-34: Rating/Share 0.7/3 1.2/4 0.8/3 0.8/3 0.4/1
Total Viewers (million) 4.61 3.14 3.42 2.07 5.71


Due to the nature of live  programming the ratings for NBC (U.S. Olympic Trials) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

NBC won the night in adults 18-49, while CBS was on top in total viewers.

On NBC, the only broadcast network airing new programming Su1.2/4day night,  U.S.Olympic Trials: Track and Field   Finals garnered a preliminary 1.2 adults 18-49 rating, down -20% from the Track and Field trials for the 2008 games, which scored a 1.5 adults 18-49 rating.  Dateline earned a 1.2 adults 18-49  matching the performance of its last Sunday episode on June 1o, which was a two hour episode.


Broadcast primetime ratings for Sunday, June 24, 2012:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 NBC U.S. Olympic Trials 1.2/4 4.48
CBS 60 Minutes - R 1.0/3 8.09
ABC America's Funniest Home Videos - R 1.0/4 4.55
FOX American Dad - R 0.6/2 1.57
7:30 FOX The Cleveland Show - R 0.8/3 1.72
8:00 NBC Dateline 1.2/4 5.18
ABC Secret Millionaire -R 1.1/3 3.84
FOX Fox's 25th anniversary Special - R (8-10PM) 0.9/3 2.28
CBS Person of Interest - R 0.7/2 5.31
9:00 NBC America's Got Talent - R 1.2/3 4.52
ABC Extreme Makeover; Weight Loss Edition - R (9-11PM) 0.9/2 1.96
CBS The Good Wife - R 0.6/2 4.41
10:00 NBC America's Got Talent - R 1.2/3 4.24
CBS The Mentalist - R 0.8/2 5.05

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • USAmerica1st

    Nice to see the Olympic Trials up there. Hard to believe London is right around the corner. But, NBC, more Olympic Trials adds, please.

  • Duncey

    NBC might be better off using the whole month of July except the week before the Olympics to air time trials. Their doing very well for them already and they got Michael Phelps tonight.

  • Grab Them Cakes

    Poor NBC investing all this money in Hockey and the Olympics! I am an avid sports fan (spent $240 a seat at Yankee Stadium for starters) but you will not catch me watching / spending on anything outside NFL, MLB & NBA and college sports. NBC Sports really should try and grab the 3rd most boring sport to the two they have – add soccer.

    If I were NBC sports, I’d stop wasting it on these sports that with no ROE and stockpile every penny to get a bigger piece of the NFL pie when that contract is up for bid.

  • dee digrazia

    sunday we love the glades on a and e its a great show

  • 728huey

    Expect these next two weeks to be really sleepy in the ratings. The NBA Finals are over, and the 4th of July holiday is soon approaching. All of the interesting TV programs on right now are all on cable.

  • Morgan Wick

    @Grab Them Cakes: Actually, they already have MLS.

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