'ABC World News with Diane Sawyer' Closes Total Viewing and Demo Gaps with 'NBC Nightly News' Year-to-Year – Slashing Demo Gap in Half

Categories: Press Releases

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June 26th, 2012

via press release:

June 26, 2012

Ratings Report for “World News with Diane Sawyer”

Week of June 18, 2012 & 2nd Quarter of 2012

“ABC World News with Diane Sawyer” Closes Total Viewing and Demo Gaps

with “NBC Nightly News” Year-to-Year – Slashing Demo Gap in Half

For the 2nd Quarter, “World News” Narrows Total Viewer Gap with NBC by 6% and

Cuts Demo Gap by 46% Compared to 2nd Quarter of 2011

Season-to-Date, “World News” is in Most Competitive Position in Three Years

For the week of June 18, 2012, “ABC World News with Diane Sawyer” averaged 6.92 million Total Viewers and a 1.5 rating/6 share/1.80 million in Adults 25-54, according to Nielsen Media Research. For the 2nd week in a row, “World News” was up in both Total Viewers and Adults 25-54 versus the previous week – 6.86 million and 1.79 million, respectively, on w/o 6/11/12.

 

For the 3rd week running, “World News” decreased its Total Viewer gap with “NBC Nightly News” from the prior week (-22% - 622,000 vs. 794,000), turning in its smallest margin in 4 weeks – since w/o 5/21/12.

 

Compared to the year-ago week, “ABC World News” decreased its Total Viewer margin with “NBC Nightly News” by -2% (622,000 vs. 637,000), while slashing its Adults 25-54 gap nearly in half (-44% - 256,000 vs. 460,000). Further, “World News” has cut the demo gap with “Nightly News” by double-digits in 15 of the last 16 weeks.

 

Season-to-date, “World News” is narrowing its gaps with “NBC Nightly News” in both Total Viewers (-5%) and Adults 25-54 (-28%), delivering its smallest Total Viewer (1.01 million) and news demo margins (348,000) with the NBC program in 3 years – since the 2008-09 season.

 

“World News” outperformed the “CBS Evening News” by 1.41 million Total Viewers and by 177,000 Adults 25-54.

 

Note: Due to the NBA Finals Game 4 on Tues (6/19) and Game 5 on Thurs (6/21), “World News” was retitled "Wrld News Tonite" and was excluded from the average. ABC’s weekly average is based on three days (Mon, Wed and Fri), while NBC’s and CBS’ weekly averages are based on five days.

 

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For the 2nd Quarter 2012, “ABC World News with Diane Sawyer” averaged 7.07 million Total Viewers and a 1.5 rating/6 share/1.85 million among Adults 25-54.

 

Compared to the year-ago quarter (2Q11), “World News” narrowed its gaps with “Nightly News” by -6% in Total Viewers (805,000 vs. 860,000) and by -46% in Adults 25-54 (278,000 vs. 517,000), scoring its smallest news demo margin during a 2nd quarter in 4 years – since 2Q08. Impressively, “World News” decreased its year-to-year demo margin with “Nightly News" by double-digits in 12 of the 13 weeks of 2Q12.

 

“World News” decreased its quarter-to-quarter margins with “NBC Nightly News” by double-digits in both Total Viewers (-36% - 805,000 vs. 1.26 million) and Adults 25-54 (-36% - 278,000 vs. 435,000). In fact, the ABC newscast posted its smallest quarter margin with the NBC program in Adults 25-54 in 14 quarters – since 4Q08.

 

“World News” beat the “CBS Evening News” during 2Q12 by 1.43 million Total Viewers and by 218,000 Adults 25-54 viewers.

 

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network. Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/WorldNews.

 
  • Lamdog

    Brian, Brian, Brian: The wheels are coming off the wagon. You dominated the competition; you were nearly double your nearest competitor. Now, blood in the water? Once you lose your rep you are nothing in the news business. Just ask CNN.

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