CNN Ratings Fall to 21 Year Low in Primetime During the Second Quarter of 2012



CNN’s ratings continued to decline in the second quarter of 2012. The network scored its lowest primetime ratings in total viewers and adults 25-54 since 1991. Compared to the second quarter of 2011, CNNprimetime  is down 35% in total viewers and 45% in adults 25-54.  CNN had its worst total day performance in both viewers and adults 25-54 since 2001.

Every program on CNN  is down by double digits versus a year ago:

  • Anderson Cooper 360 (10pm) – down 48% in 25-54; down 44% in P2+

 

  • Anderson Cooper 360 (8pm) – down 23% in 25-54; down 19% in P2+

 

  • Piers Morgan (9pm) – down 33% in 25-54; down 29% in P2+

 

  • Erin Burnett Outfront (7pm) – down 45% in 25-54; down 33% in P2+

 

  • Situation Room with Blitzer (4-6pm) – down 42% in 25-54; down 26% in P2+

 

  • Starting Point (7-9am) – down 43% in 25-54; down 37% in P2+

For comparison,in primetime  Fox News is down 1% in total  viewers and 14% in adults 25-54 while MSNBC is down 13% in total viewers and 17% in adults 25-54.

 

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