Disney XD Posts Most-Watched second Quarter in Prime Ever; Is the Network’s Third-Most-Watched Quarter on Record Across All Demos

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

Disney😄 Posts Most-Watched 2Q in Prime Ever; Is the Network’s

Third-Most-Watched Quarter on Record Across All Demos

~Grows its Audience Year to Year for 14th Consecutive Quarter in Key Demos

~Exceeds Nicktoons by Double-Digit Percentages Across All Kid Demos

 

“Pair of Kings” Hits Series High Across Target Boys

 

 

2Q 2012 – Prime

 

Driven by its fast expanding roster of original series, including live-action series “Pair of Kings,” “Lab Rats” and “Kickin’ It,” along with Marvel’s animated series “Ultimate Spider-Man” and “Avengers: EMH,” 2Q 2012 ranked as Disney😄’s most-watched 2Q in the network’s history in Prime, and 3rd most-watched quarter overall (includes its 10 years as Toon Disney) across the board: Total Viewers (390,000), Kids 6-14 (222,000), Boys 6-14 (140,000), Kids 6-11 (176,000), Boys 6-11 (110,000), Tweens 9-14 (147,000) and Boys 9-14 (95,000).

 

Moreover, Disney😄 closed out 2Q 2012 boasting all time June highs in Prime across all demos, with the month becoming its #2 month in the network’s history in Boys 9-14 (104,000), and its #3 most-watched month ever in Total Viewers (422,000) and Boys 6-14 (154,000).

 

  • Disney😄 has grown its Prime audience year to year for an impressive 14 consecutive quarters Kids 6-14, Boys 6-14, Kids 6-11, Tweens 9-14 and Boys 9-14.

 

  • Disney😄 held a wide margin of victory over Nicktoons, surpassing the key competitor across all key demos: by 24% in Kids 2-11 (227,000 vs. 183,000), by 46% in Kids 6-14 (222,000 vs. 152,000), by 19% in Boys 6-14 (140,000 vs. 118,000), by 48% in Kids 6-11 (176,000 vs. 119,000), by 21% in Boys 6-11 (110,000 vs. 91,000), by 62% in Tweens 9-14 (147,000 vs. 91,000) and by 36% in Boys 9-14 (95,000 vs. 70,000).

 

  • Year over year, Disney😄 posted across-the-board growth, including by double-digit percentages in Total Viewers (+12% – 390,000 vs. 349,000), Kids 6-14 (+10% – 222,000 vs. 201,000), Tweens 9-14 (+14% – 147,000 vs. 129,000) and Boys 9-14 (+12% – 95,000 vs. 85,000).

 

 

Programming Highlights:

 

  • The Season 2 finale of Pair of Kings” (4/16/12, 8:30 – 9:30 p.m.) hit series highs in Boys 2-11 (332,000/1.6 rating), Boys 6-14 (412,000/2.2 rating), Boys 6-11 (304,000/2.4 rating), Tweens 9-14 (538,000/2.2 rating) and Boys 9-14 (339,000/2.8 rating), and was the series’ #2 telecast ever in Kids 2-11 (576,000/1.4 rating), Kids 6-14 (680,000/1.9 rating) and Kids 6-11 (516,000/2.1 rating).

 

Disney😄 is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney😄 branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney😄 is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.

blog comments powered by Disqus