MUN2 is Number 1 Hispanic Cable Network in Primetime Among Adults 18-34 in Second Quarter 2012
via press release:
mun2 #1 HISPANIC CABLE NET IN PRIME AMONG ADULTS 18-34 IN SECOND QUARTER 2012 UP +65%
Best Quarter Audience Deliveries in History for Cable Network in Hispanic Prime, Total Day
mun2 Remains Fastest Growing Top 30 Cable Network with Double Digit Growth and Share of Audience
UNIVERSAL CITY – June 26, 2012 – mun2 is the #1 Hispanic cable network in Monday-Sunday prime 8-11 p.m. among adults 18-34 for Q2 2012, according to Nielsen. mun2 was #1 Hispanic cable network with adults 18-34 for three consecutive months, with a +65% growth with 43,000 adults 18-34 for Q2 2012. Contributing to mun2’s growth in the quarter were the telenovela La Reina del Sur (“Queen of the South”), Operacion Repo, 2012 CONCACAF Men’s Olympic Soccer Qualifier, the networks original reality series I Love Jenni and the telenovela Ojo por Ojo.
The network also had its best quarter deliveries in its 10-year history for Monday-Sunday, 7-11p.m. prime with a +51% growth with 106,000 total persons, +56% with 64,000 adults 18-49, and +52% for 41,000 adults 18-34 compared to Q1 2011.The network had its best total day audience deliveries in its history with a +31% growth with 59,000 total persons, +30% with 35,000 adults 18-49 and +26% with 24,000 adults 18-34.
In 2Q 2012 mun2 is the fastest growing network in all of cable with Hispanic viewers, persons 2+. The network had a year-over-year audience growth rate of nearly 50%, outpacing TBS, MTV, Spike, HBO, FX, A&E, ESPN, Lifetime, History Channel and Food Network, among others. mun2 also had a +24% share with Hispanic adults 18-34 in Hispanic cable.mun2 also remains the fastest growing cable network for Hispanic adults 18-34 with a +46% growth, and is the fastest growing among Hispanic adults 18-49 yielding a +51% more viewers during Monday-Sunday prime 7-11p.m. vs. second quarter 2011.
The cable network continues to be on track to have its best season to date. For the 2011-2012 season-to-date, the network is up +16% delivering 92,000 total persons, +15% delivering 54,000 adults 18-49 and +16% delivering 36,000 adults 18-34 vs. the full prior 2010-2011 season.
Reina del Sur (Monday-Thursday, 10 p.m., finale June 14)
In its total run, Reina’s total audience grew the time period by triple-digits compared to 2011 with +228% in total persons (vs. 45,000), +250% in adults 18-49 (vs. 28,000), and +186% adults 18-34 (vs. 21,000). The novela was the #1 most watched show at 10 p.m. among Hispanic adults 18-34 and adults 18-49, compared to all Hispanic cable networks. Reina del Sur’s prime time delivery on mun2 finished with 148,000 total persons, 98,000 adults 18-49 and 60,000 adults 18-34 making it the highest 10 p.m. prime program on mun2 and reaching the largest audience for any telenovela on mun2. Reina del Sur also vaulted mun2 into the top ten cable networks, regardless of language, for adults18-49 and adults 18-34, and top ten during 10 p.m. with Hispanic audiences.
Operacion Repo (Monday-Thursday, 7 p.m.)
Operacion Repo, the genre leading auto repossession reality series, increased in the quarter driving in +23% with 92,000 total persons,+46% with 63,000 adults18-49 and +67% with 45,000 adults 18-34 during its Monday-Thursday 7-8p.m. time period compared to the previous year.
2012 CONCACAF Men’s Olympic Soccer Qualifier
On March 31 the network was the #1 Hispanic cable network across all demos with the 2012 CONCACAF Men’s Olympic Soccer Qualifier semi-final match featuring El Salvador vs. Honduras. The match made mun2 the third most watched cable network in prime time among Hispanic adults 18-49, regardless of language, for the night, and became mun2’s most-watched program in its history with 481,000 total persons, 311,000 adults 18-49 and 134,000 adults 18-34.
Ojo por Ojo (Monday-Thursday, 11p.m.)
During its premiere on May 21, Ojo por Ojo was the #1 show at 11p.m. across all Hispanic cable networks and was the most watched mun2 program during the entire day, including prime time. Ojo por Ojo averaged 137,000 total persons, 101,000 adults 18-49 and 58,000 adults 18-34.
I Love Jenni (Sunday, 9 p.m.)
The leading Hispanic celebrity reality series has increased its audience in the time period by +41% in total persons, +50% in adults 18-49 and +41% in adults 18-34 compared to last year. I Love Jenni currently has the largest share of adults 18-34 in the market, with a 36% share across all Hispanic cable networks making it the #1 show among young Hispanics during Sunday nights. I Love Jenni is currently averaging 86,000 total persons, 54,000 adults 18-49 and 38,000 adults 18-34 during its Sunday night premiere time period.
Reventon con Yarel (Sunday, 12 p.m.)
Reventon continues to be the leading Regional Mexican music and lifestyle show, increasing its quarter audience by +46% with 67,000 total persons and +21% with 40,000 adults 18-49, compared to prior year during second quarter 2011.
For the second quarter (4/1/2012-6/24/2012), mun2.tv (http://mun2.tv) – the networks award-winning digital property – had a +88% increase in streams across the mun2.tv video player with 1.7 million streams vs, first quarter 2012, and a +18% increase with over 3.5 million streams on its mun2 YouTube channel (http://youtube.com/mun2) over first quarter as well. For the month of June (6/1-24), mun2.tv had 567,000 streams on its mun2.tv video player, and over 900,000 YouTube video views. The most-watched series on mun2.tv was I Love Jenni and the most-watched web original was the vignette The Secret of La Chancla (a funny take on the popular Latino child rearing technique known as, “La Chancla”) http://bit.ly/IdzVVF.
The network continues to be a leading Hispanic cable network on social media sites with a cumulative daily organic reach of close to 15.8 million unique users on Facebook. The network had a +10% month-to-month increase on Facebook, reaching nearly 800,000 unique users in June.
Source: NPM, 2Q’12 (03/26/2012-06/24/2012) vs 2Q’11 (03/28/2011-06/26/2011), Mon-Sun 8p-11p (mun2, GAL, DISE). YTY Growth Mon-Fri 7p-11p & Total Day (8a-2a). NPM-Hispanic; Share of Viewing, Fastest Growing, Mon-Sun 7p-11p vs. all Hispanic cable nets. June 12 (5/28/12-6/24/12) vs. June 11 (5/30/11-6/26/11). RDS Full Season vs. cable nets (M-Th 10p). I Love Jenni STD Sun 9p. 2011-12 STD (9/19/11-9/23/12) vs. 2010-11 Season (9/20/10-9/18/11). 2012 YTD (12/26/11-6/24/12) vs. 2011 Year (12/27/10-12/25/11). NPM-Hispanic P2+ IMP L+SD (3/26/12-6/24/12) vs 3/28/11-6/26/11). Top 30 cable network ranker. Total day: 8a.m.-2a.m.Digital Source: Omniture Brightcove Analytics, YouTube Analytics, Facebook Insights (01/01/2012-06/24/2011).