OWN Scores Double Digit Ratings Gains for Second Consecutive Quarter of Growth
via press release:
OWN: OPRAH WINFREY NETWORK SCORES DOUBLE DIGIT RATINGS GAINS IN PRIMETIME AND TOTAL DAY FOR SECOND CONSECUTIVE QUARTER OF GROWTH
Network 2Q Up +25% W25-54, +31% P2+ in Total Day and +10% W25-54, +11% P2+ in Primetime
Part Two of Kardashian Family Interview on “Oprah’s Next Chapter” Garners 1.2 Million Viewers Up +9% Versus Prior Week’s Part One; Ranks #1 Across All Key Female Demos in Time Period; Scores 3rd Highest Rating for the Network Ever
Network Continues Ratings Momentum with 23rd Consecutive Week of Growth Versus Year Ago
Week of June 18 Posts Total Day Growth +42% W25-54, +35% P2+
Los Angeles – For the second consecutive quarter, OWN: Oprah Winfrey Network continues its ratings momentum with double digit growth in primetime and total day across all key demos versus year ago numbers. The network 2Q is up +25% W25-54, +31% P2+ in total day and +10% W25-54, +11% P2+ in primetime, marking 23 consecutive weeks of total day growth across all demos versus year ago numbers, with the most recent week of June 18 up +42% W25-54 and +35% P2+.
Part two of Winfrey’s interview with the Kardashian family on “Oprah’s Next Chapter” (Sunday, June 24 from 8-9 p.m. ET/PT) scored 1.2 million viewers and ranked #1 in its time period across all key female demos W25-54 (1.21), W18-49 (1.29) and W18-34 (1.17). The episode was up triple digits versus year ago numbers across all key demos and grew its time period +9% P2+ from the prior week’s episode (Kardashian family part one on Sunday, June 17 from 8-9 p.m. ET/PT). This marks the third highest rating ever for the network, behind only the “Oprah’s Next Chapter” Houston family interview March 11 (3.5 million total viewers) and Pastor Joel Osteen on January 8 (1.6 million total viewers).
This Sunday’s edition of “Oprah’s Next Chapter” (July 1 from 8-9 p.m. ET/PT) features NBA superstars of the Miami HEAT including 2012 NBA Finals MVP LeBron James, Dwyane Wade and Chris Bosh at Miami’s AmericanAirlines Arena. Winfrey talks with the world champions about the challenges leading up to their historic win, their friendships on and off the court and the women in their lives.
OWN 2Q 2012
• Prime growth versus year ago: +10% W25-54, +11% total viewers
• Total Day growth versus year ago: +25% W25-54, +31% total viewers
• Prime growth versus year ago: +14% W25-54 and +10% total viewers
• Total Day growth versus year ago: +25% W25-54; +25% total viewers
“Oprah’s Next Chapter” Kardashian Family Part Two (Sunday, June 24 from 8-9 p.m. ET/PT)
• 1.21 W25-54 and 1,209,000 million total viewers
• #1 in its time period among W25-54, W18-49 and W18-34 among all ad-supported cable networks
• Growth versus year ago: +188% W25-54, +174% total viewers
• Growth versus prior week (Kardashian part one June 17): +6% W25-54, +9% total viewers
Source: The Nielsen Company
OWN ratings are coverage ratings.
About OWN: Oprah Winfrey Network
A joint venture between Harpo, Inc. and Discovery Communications, OWN: Oprah Winfrey Network is a multi-platform media company designed to entertain, inform and inspire people to live their best lives. OWN debuted on January 1, 2011 on what was the Discovery Health Channel and is in approximately 85 million homes. The venture also includes the award-winning digital platform, Oprah.com. For more information, please visit www.oprah.com/own and www.press.discovery.com/us/own.
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