Style Media Delivers Most Watched Second Quarter in Network History Among All Key Demos

Categories: Network TV Press Releases

Written By

June 26th, 2012

via press release:

STYLE MEDIA DELIVERS MOST WATCHED SECOND QUARTER IN NETWORK HISTORY AMONG ALL KEY DEMOS

 

 

STYLE MEDIA DELIVERS MOST WATCHED SECOND QUARTER IN NETWORK HISTORY AMONG ALL KEY DEMOS AND UP +61% IN THE TARGETED W18-34

 

MyStyle.com Delivered Its Highest Second Quarter Ever With Over 2.5 Million Video Streams

 

 

 

 

LOS ANGELES – June 26, 2012 – Style Media marked its fifth consecutive quarter for growth and its best second quarter in network history, up an impressive +64% among the targeted W18-34, +34% W18-49 and +20% in Total Viewers year-over-year in primetime, according to Nielsen. Ranked as one of the top 10 cable networks in growth among W18-49 for 2Q2012, Style’s success was fueled by its popular returning original series “Giuliana & Bill” and “Tia & Tamera” and the growth of its new series “Empire Girls: Julissa & Adrienne.” Driven by its exclusive show content, myStyle.com also delivered its highest second quarter ever with over 2.5 million video streams.

 

“As we kick off Style’s rebrand, we continue to hyper-serve the young female demo with an insatiable appetite for all things stylish,” said Salaam Coleman Smith, President, Style Media. “We look forward to a summer of all-new original programming, leading into Style's exclusive coverage online and on-air of New York Fashion Week this September.”

 

Original programming was the top destination for Style viewers in second quarter 2012, with the fifth season of “Giuliana & Bill” becoming the series most watched season to date, +18% season-over-season and averaging over 520,000 total viewers. The premiere of “Tia & Tamera” on Monday, June 11 at 8pm became the network’s most watched second season premiere in history and averaging 489,000 total viewers to date. Style’s new series “Empire Girls” has seen impressive growth since its premiere on Sunday, June 3 up +64% W18-34 and +62% W18-49. Style averaged 171,000 total viewers in primetime up +20% and was driven by its coreW18-49 (79,000) and W18-34 (46,000) audience.

 

MyStyle.com delivered its second highest traffic day in site history on Monday, June 18, according to Omniture, which contributed to its best second quarter ever. MyStyle.com broke all traffic records for 2012 and was up an impressive +134% in Video Streams and up +110% in Daily Unique Visitors, over the prior month. In 2Q2012, myStyle.com has seen a +83% increase in Video Streams and is up +5% in Unique Visitors.

 

 

 

 

 
  • bigrichtexasrocks

    Yes, but when will the renewal of the 3rd season of “Big Rich Texas” be announced??

    Surely this contributed to the network’s overall growth.

  • ChrisA

    Glad that “Empire Girls” and “Tia & Tamera” are doing great. Not of fan of reality shows but these 2 are good shows specially “Empire Girls”.

  • b

    How’s MSNBC doing? You know, the Obama White House Press Room consisting of children that just graduated from their student body political clubs and burned out 60?s hippies and long-retired civil rights losers. For those that continue to defend this pathetic network and their hilarious bunch of clowns are just fellow miserable morons that love the company. Keep up the good work to no avail and when the Network inevitably dies, so will you. Nite, nite…

  • Jared

    I’m really enjoying Empire Girls as well as Tia and Tamera..glad to see both shows doing well for the network.

  • Ralph Hahn

    I never even heard of this channel.

  • Hillbilly

    Wonder why it’s in the cable news section? Fuel TV had a press release awhile back. Their numbers (total viewers) were similar to these. TVBTN needs to start a network, or least a show on a network. I’ll bet AppleStinx’s house they can pull better numbers than 171,000.

  • Nildita

    So Glad Empire Girls is doing so well. Have been enjoying it these past 4 weeks.

  • AppleStinx

    Hillbilly wrote: “…I’ll bet AppleStinx’s house they [TVbtN] can pull better numbers than 171,000.”

    Safe bet, but I accept the challenge. I’ll bet Hillbilly’s trailer and raise you Hillbilly’s horse buggy (or horse pucky – whichever happens to tickles your pickle). :grin:

  • Hillbilly

    @AppleStinx

    As long as my pickle is tickled I’m happy. :grin: My trailer was repoed so I’ll bet my tent.

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