Telemundo Fastest Growing Spanish-Language Broadcast Network in Monday-Friday Primetime, Up 14 Percent Among Total Viewers in June

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June 26th, 2012

via press release:

TELEMUNDO FASTEST GROWING SPANISH-LANGUAGE BROADCAST NETWORK IN MONDAY THROUGH FRIDAY PRIME YEAR-OVER-YEAR, UP 14% AMONG TOTAL VIEWERS IN JUNE

 

 

Only Spanish-Language Broadcast Network Growing Among Adults 18-49—Univision and Telefutura Experiencing Double-Digit Declines

 

MIAMI – June 26, 2012 – Telemundo continues its growth trajectory as the fastest growing Spanish-language broadcast network for the month of June year-over-year in Monday through Friday prime among total viewers and the only Spanish-language broadcast network to report growth among adults 18-49, according to Nielsen. Telemundo is on pace to increase its Monday through Friday prime adults 18-49 audience share year-over-year by +4 share points versus June 2011, capturing 26% of the Spanish-language television audience.

 

 

In June, Telemundo averaged 1,324,000 million viewers in Monday through Friday prime, up +14% year-over-year among total viewers. Among adults 18-49, Telemundo reported 649,000 viewers, an increase of +6%. In contrast, Univision delivered declines among both total viewers and adults 18-49, down -2% and -10%, respectively. Telefutura was flat year-to-year among total viewers, while the network was down -17% among adults 18-49.

 

 

Telemundo also delivered impressive gains month-to-month in Monday through Friday prime, notably +8% growth among total viewers (1,324,000 vs. 1,225,000) and the only month-to-month increase among adults 18-49 for Spanish-language broadcast networks, up +10% over May 2012. Telemundo registered month-to-month gains in every hour of Monday through Friday primetime programming among adults 18-49, while Univision declined in each hour. Univision reported a -15% decline among total viewers and was down -20% among adults 18-49 month-to-month. Telefutura declined by -5% month-to-month among adults 18-49.

 

 

Programming Highlights

 

 

Year-over-year, “Caso Cerado Edición Estelar con Dra. Ana María Polo” at 7pm averaged more than 1.5 million total viewers, up +19%, and 679,000 adults 18-49, up +13%, versus June 2011. “Una Maid en Manhattan” at 8pm averaged more than 1.4 million total viewers and 703,000 adults 18-49, increasing last year's time period delivery by +67% and +53%, respectively. At 9pm, “Corazón Valiente” delivered nearly 1.2 million total viewers and 612,000 adults 18-49, improving upon last year's time period delivery by +11% and +7%, respectively.

 

 

Telemundo’s broadcast of “Rumbo al Mundial” Soccer World Cup Qualifier between El Salvador and Mexico on Tuesday, June 12 delivered 3.8 million total viewers and was the highest-rated sports event for Telemundo since 2009. The game ranked # 1 on Spanish-language television, out-delivering Univision’s Mexican national team World Cup qualifier that aired Friday, June 8 by 20% among total viewers. “El Salvador vs. Mexico” delivered more than 2.2 million adults 18-49 and ranked # 1 in the demo across all stations in Los Angeles regardless of language, beating the NBA Championship Game on ABC. In Dallas, Houston, San Francisco and Denver, the match was the highest rated program on any Spanish-language network among adults 18-49.

 

 

Source: The Nielsen Company, NPM, Live+SD, Jun'12 (5/28/12-6/22/12), May'12 (4/30/12-5/27/12), Jun'11 (5/30/11-6/26/11); strict daypart M-F 7-11pm. NPM, Live+Same Day, 6/12/12; NSI, Live+Same Day, 6/12/12. Share of Spanish-language TV audience based on A18-49 (000) to 3 networks (TEL, UNI, TF).

 

 

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ABOUT TELEMUNDO MEDIA

 

 

Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 14 owned stations and its broadcast and cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices, www.telemundo.com and www.mun2.tv; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

 

 

 
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