The Hub TV Network Earns Best Quarterly and Monthly Audience Deliveries in History of Network

Categories: Press Releases

Written By

June 26th, 2012

via press release:

THE HUB TV NETWORK EARNS BEST QUARTERLY AND MONTHLY

AUDIENCE DELIVERIES IN HISTORY OF NETWORK

Fueled by Strong Start to Summer Schedule, Momentum of Original Series,

Event Programming and Successful Movie Lineup

 

LOS ANGELES – Powered by the continued momentum of its original series and by the strength of event programming throughout the period, The Hub TV Network, a destination for kids and their families, wrapped the second quarter of 2012 with the best quarterly audience delivery in the history of the network among the target demographics of Kids 2-11 and Kids 6-11. In achieving that milestone, in June 2012 The Hub also delivered the best monthly audience delivery in the history of the network in those same demographics.

 

In Prime Time (Monday – Sunday, 8 p.m. – 11 p.m. ET), the second quarter of 2012 was also the best quarter in the history of the network among Kids 2-11.

 

The outstanding quarterly and monthly results significantly outpaced the year-ago performances in all key demographics of Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, Persons 2+ and Households.

 

Among the drivers of the record audience deliveries were a strong start to its new summer schedule (which premiered June 2) and continued strong performances of The Hub’s original series including “My Little Pony Friendship is Magic,” “Care Bears: Welcome to Care-a-Lot,” “Transformers Rescue Bots,” “Pound Puppies,” “Family Game Night,” “R. L. Stine’s The Haunting Hour: The Series” and “Transformers Prime.”

 

Successful event programming also drove audience deliveries, led by the record-setting “My Little Pony Friendship is Magic” two-episode Wedding Event which delivered the top two individual telecasts in the history of the network. Other events throughout the quarter included the series premieres of “Care Bears: Welcome to Care-a-Lot,” and “Kaijudo: Rise of The Duel Masters.”Ô

 

The network’s popular movie slate also drove the record audience deliveries, including The Hub TV Network premiere of the beloved “E.T. The Extra-Terrestrial,” presented exclusively on The Hub on its 30th anniversary.

 

Second Quarter 2012 Highlights

 

Daypart Performance (all times ET)

 

 

· The second quarter of 2012 marks The Hub’s best quarter ever in Total Day with Kids 2-11 (43,000) and Kids 6-11 (21,000), and best quarter ever in Prime with Kids 2-11 (46,000).

 

· In Total Day, The Hub earned year-to-year quarterly delivery gains among Kids 6-11 (+24%, 21,000), Kids 2-11 (+54%, 43,000), Women 18-49 (+38%, 18,000), Adults 18-49 (+35%, 35,000), Persons 2+ (+42%, 98,000) and Households (+39%, 68,000).

 

· In Prime Time (Monday – Sunday, 8 p.m. – 11 p.m. ET), The Hub earned year-to-year quarterly delivery gains among Kids 6-11 (+22%, 28,000), Kids 2-11 (+39%, 46,000), Women 18-49 (+24%, 26,000), Adults 18-49 (+22%, 50,000), Persons 2+ (+33%, 133,000) and Households (+34%, 91,000).

 

Program Performance Highlights

 

· The two-part “My Little Pony Friendship is Magic” Royal Wedding Event (Saturday, April 21, 1 p.m. – 2 p.m.) earned year-to-year delivery gains among Kids 6-11 (+796%, 215,000), Kids 2-11 (+710%, 324,000), Women 18-49 (+100%, 36,000), Adults 18-49 (+68%, 99,000), Persons 2+ (+233%, 479,000) and Households (+191%, 352,000).

 

· Part one of the two-part “My Little Pony Friendship is Magic” Royal Wedding Event (Saturday, 1 p.m.) was The Hub’s best-ever telecast in network history with Kids 6-11 (218,000), Kids 2-11 (336,000) and Households (363,000), ranking as the second-best ever in Persons 2+ (483,000).

 

· Part two of the two-part “My Little Pony Friendship is Magic” Royal Wedding Event (Saturday, 1:30 p.m.) was second-best telecast in The Hub’s history with Kids 6-11 (211,000) and Households (341,000), ranking third with Kids 2-11 (311,000) and fourth among Persons 2+ (475,000).

 

· The series premiere of The Hub’s original series “Care Bears: Welcome to Care-a-Lot” (Saturday, June 2, 8 a.m.) earned year-to-year delivery gains among Kids 6-11 (+108%, 81,000), Kids 2-11 (+284%, 215,000), Women 18-49 (+9900%, 100,000), Adults 18-49 (+2433%, 152,000), Persons 2+ (+483%, 402,000) and Households (+292%, 204,000).

 

· The Hub’s network debut of “E.T. The Extra-Terrestrial” (Friday, June 1, 9 p.m. – 11:30 p.m.) earned year-to-year delivery gains among Kids 6-11 (+53%, 52,000), Kids 2-11 (+127%, 109,000), Women 18-49 (+213%, 47,000), Adults 18-49 (+457%, 128,000) and Persons 2+ (+214%, 342,000).

 

· The Hub’s network launch night of “Lois & Clark: The New Adventures of Superman” (Sunday, June 3rd, 8 p.m. – 2 a.m.) earned year-to-year delivery gains among Women 18-49 (+86%, 26,000), Adults 18-49 (+218%, 70,000), Persons 2+ (+169%, 175,000) and Households (+135%, 127,000).

 

 

June 2012 Monthly Highlights

 

Daypart Performance (all times ET)

 

· June, 2012 marks The Hub’s best monthly performance ever with Kids 2-11 (49,000) and Kids 6-11 (25,000) in Total Day, and the best month since November 2011 among Women 18-49 (20,000), Adults 18-49 (39,000), Persons 2+ (110,000) and Households (75,000).

 

· In Total Day, The Hub earned year-to-year monthly delivery gains among Kids 6-11 (+25%, 25,000), Kids 2-11 (+53%, 49,000), Women 18-49 (+33%, 20,000), Adults 18-49 (+34%, 39,000), Persons 2+ (+43%, 110,000) and Households (+39%, 75,000).

 

· In Prime (Monday – Sunday, 8 p.m. – 11 p.m. ET), The Hub earned year-to-year monthly delivery gains among Kids 6-11 (+23%, 27,000), Kids 2-11 (+41%, 45,000), Women 18-49 (+22%, 28,000), Adults 18-49 (+29%, 54,000), Persons 2+ (+36%, 139,000) and Households (+34%, 94,000).

 

Week of June 18-24, 2012

 

Daypart Performance

 

· In Total Day, The Hub has demonstrated year-to-year gains among Kids 2-11, Adults 18-49, Persons 2+ and Households for 25 consecutive weeks and among Women 18-49 for 19 consecutive weeks.

 

(Source: The Nielsen Company, program based dayparts, most current, 3/26/12-6/24/12 and 5/28/12-6/24/12 and 6/18/12-6/24/12 vs. same Nielsen periods a year ago, growth by delivery)

 

About The Hub

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in more than 64 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

 
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