Univision Ranks as the Number 3 Broadcast Network among Adults 18-49 for the Third Time in the Last Four Weeks

Categories: Network TV Press Releases

Written By

June 26th, 2012

 

via press release:

Univision Ranks as the #3 Broadcast Network among Adults 18-49 for the Third Time in the Last Four Weeks

Univision Ranks as the #2 Broadcast Network among Adults 18-34, Out-Delivering NBC and CBS for the Seventh Consecutive Week

Univision Broadcast Prime Highlights - Week of June 18, 2012 to June 24, 2012

  • · Univision ranked as the #3 broadcast network among Adults 18-49 last week, out-delivering CBS (+27%) and NBC (+13%).

 

  • · Univision was the #2 network during primetime last week among Adults 18-34, out-delivering FOX (+11%), NBC (+75%), and CBS (+133%).

ü This marks the seventh consecutive week that Univision has delivered more Adults 18-34 viewers than NBC and CBS.

ü For the twenty-first time in the past twenty-two weeks Univision has ranked #3 or higher among A18-34.

 

  • · Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on every night last week among Adults 18-49. Univision also out-delivered one or more of the English-language broadcast networks on every night last week among Adults 18-34.

ü Based on the current 2011/2012 season to date, Univision has out-performed NBC during broadcast prime 76% of the time (212 out of 280 days) among Adults 18-34 and 53% of the time (147 out of 280 days) among Adults 18-49.

ü Additionally Univision has out-performed ABC on 79 nights, CBS on 68 nights, and FOX on 72 nights among Adults 18-49. Furthermore, among Adults 18-34, Univision has out-performed ABC on 165 nights, CBS on 194 nights, and FOX on 101 nights.

 

  • · At 8pm, Univision’s novela “Refugio Para El Amor” (A Shelter for Love) helped Univision to rank as the #2 network for the hour among Adults 18-34. Compared to the prior week “Refugio Para El Amor” posted double digit audience increases among Total Viewers 2+ (+10%; 3.4 Million), Adults 18-49 (+15%; 1.6 Million), and Adults 18-34 (+21%; 908,000).

 

  • · Univision’s 9pm novela “Abismo de Pasion” (Abyss of Passion) helped Univision to rank as the #2 network for the hour among Adults 18-34 and #3 among Adults 18-49. The novela increased its audience compared to the prior week and averaged 4.1 Million Total Viewers 2+ (+10%), 1.9 Million Adults 18-49 (+14%), and 1.1 Million Adults 18-34 (+19%).

 

  • · During the 10 pm hour (based on M-F), Univision aired “La Que No Podia Amar” (The One Who Couldn’t Love). Univision ranked as the #2 network among Adults 18-34 and Adults 18-49 for the hour, out-delivering NBC and CBS in both demographics. The novela built its audience by double digit percentages compared to the prior week, averaging 4.6 Million Total Viewers 2+ (+16%), 2.3 Million Adults 18-49 (+17%), and 1.2 Million Adults 18-34 (+19%).

 

  • · Univision kicked off the week as the #4 network among both Adults 18-49 and Adults 18-34, out-delivering CBS in both demographics. Univision’s entire primetime lineup also ranked among the top 10 programs Monday night among Adults 18-34 and top 15 programs among Adults 18-49.

 

  • · On Tuesday night Univision maintained its #4 rank among Adults 18-49 and rose to the #3 position among Adults 18-34. Out-delivering CBS for the second consecutive night this week, Univision’s entire primetime lineup also ranked among the top 15 programs among Adults 18-34 and Adults 18-49.

 

  • · On Wednesday night Univision rose to #2 position among both Adults 18-34 and Adults 18-49, out-delivering ABC, CBS, and NBC in both demographics. Univision’s entire primetime lineup also ranked among the top 5 programs among Adults 18-34 and top 10 programs among Adults 18-49.

 

  • · On Thursday night Univision maintained its position as the #2 network among Adults 18-49 and Adults 18-34, out-delivering CBS, FOX, and NBC. Univision’s entire primetime lineup ranked among the top 10 programs for the night among Adults 18-49 and Adults 18-34.

 

  • · As the #1 network on Friday night among Adults 18-49 and Adults 18-34, Univision’s entire primetime lineup ranked among the top 3 programs for the night.

ü In the current season Univision has been the #1 Network on Friday nights 88% of the time (35 out of 40 weeks) among Adults 18-34 more than any other broadcast network.

 

  • · On Saturday night, airing “Sabado Gigante,” Univision ranked as the #4 network among both Adults 18-49 and Adults 18-34. “Sabado Gigante” (Giant Saturday) averaged more viewers when compared to the previous week and delivered 2 Million Total Viewers 2+ (+5%), 751,000 Adults 18-49 (+5%), and 327,000 Adults 18-34 (+7%) viewers. “Sabado Gigante” also ranked among the top 10 programs for the night in the respective demographics.

 

  • · On Sunday night Univision ranked as the #1 network among Adults 18-34 and ranked #2 among Adults 18-49, out-delivering ABC, FOX, and CBS in both demographics.

ü Airing “La Familia P. Luche 3” at 7p.m., Univision delivered 2.1 Million Total Viewers 2+, 1 Million Adults 18-49, and 519,000 Adults 18-34.

ü Pequeños Gigantes 2” ranked as the #1 program for the night among both Adults 18-49 and Adults 18-34. The show posted double digit gains compared to the prior week and delivered 4 Million Total Viewers 2+(+18%), 1.8 Million Adults 18-49 (+24%), and 1.1 Million Adults 18-34 (+14%).

 

 
  • Bart

    I don’t see why the Hispanics who live here in America can’t learn our language and watch English-speaking programs. What’s the point of them coming here if they won’t acclimate and we have to pander to them – just stupid!!

  • homer

    hey bart its more likely youll have to learn spanish, the worlds changing, get with it or get lost

  • Hot Mama

    free country Bart, if I want to watch programming in Spanish or English I will watch what ever I please. If I want to talk in Spanish I will and no one can tell me not to. I have lived in this country since I was 8 years old and 42 years later I still hang on to my heritage. This is what makes this country great.

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