ABC Family’s ‘Baby Daddy’ Grows Over Series Debut; Is Wednesday’s Number 1 Prime Cable Show in Women 18-34

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via press release:

ABC Family’s “Baby Daddy” Bucks the Trend – Grows Over its

Week-Ago Launch in Total Viewers, Adults 18-49 and Viewers 12-34

 

~Is Wednesday’s #1 Prime Cable Telecast in Women 18-34

 

~Is the #1 Cable Telecast at 8:30 p.m. in Adults 18-34, Women 18-34

and Women 18-49, and the #1 Scripted Cable Telecast in Adults 18-49

 

~Soars by Double-Digit Percentages Over its “Melissa & Joey Lead-In

 

“Melissa & Joey” is Cable’s #1 Telecast at 8 O’Clock in Key Demos; Season to Date, Exceeds Season 1 Averages in Core Targets

 

“Baby Daddy” (8:30-9:00 p.m.)

 

Bucking the typical trend new series experience, ABC Family’s “Baby Daddy” increased over its series debut by 4% in Total Viewers (1.72 million vs. 1.65 million), by 1% in Adults 18-49 (946,000 vs. 935,000), by 8% in Viewers 12-34 (910,000 vs. 843,000), and edged slightly higher in Females 12-34 (681,000 vs. 679,000). Impressively, “Baby Daddy” ranked as Wednesday’s #1 cable telecast in Prime in Women 18-34 (679,000).

 

  • “Baby Daddy” ranked as cable’s #1 telecast in the half-hour in Adults 18-34, Women 18-34 and Women 18-49, and was the #1 scripted cable telecast in Adults 18-49

 

  • “Baby Daddy” soared over its “Melissa & Joey” lead-in by double-digit percentages across all target demos, including by 21% in Total Viewers (1.72 million vs. 1.42 million), by 15% in Adults 18-34 (598,000 vs. 520,000), by 13% in Adults 18-49 (946,000 vs. 840,000) and by 29% in Viewers 12-34 (910,000 vs. 707,000).

 

“Melissa & Joey” (8:00-8:30 p.m.)

 

At 8 o’clock, “Melissa & Joey” was cable’s #1 telecast in Adults 18-34 (520,000), Women 18-34 (414,000), Adults 18-49 (840,000) and Women 18-49 (605,000).

 

  • Season 2 to date, “Melissa & Joey” exceeds its season 1 average by impressive margins, including by 28% in Women 18-34 (396,000 vs. 310,000), by 19% in Women 18-49 (587,000 vs. 495,000) and by 15% in Females 12-34 (523,000 vs. 456,000).

 

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