ABC is Late-Night's Most-Watched Network During the Second Quarter of 2012

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June 28th, 2012

via press release:

ABC is Late-Night’s No. 1 Network in Total Viewers During 2nd Quarter 2012,
Topping CBS and NBC in 12 of the 13 Weeks of the Quarter

 

ABC’s “Nightline” Ranks No. 1 in Late-Night Across All Key Demos
for the Second Quarter 2012 and Week of June 18


ABC's “Jimmy Kimmel Live” Scores its Most-Watched Quarter in its 10-Year History

 

ABC Late-Night (Monday – Friday)

During the 2nd Quarter 2012, ABC grew over the prior quarter by 6% in Total Viewers (2.398 million vs. 2.267 million) and by 8% in Adults 18-49 (840,000 vs. 781,000) to deliver its best performance in late-night in 1 year – since 2Q 2011. In fact, ABC was the only broadcaster to see quarter to quarter gains in either viewers or young adults, as CBS was down -11%/-15%, respectively, and NBC was down -5%/-9%, respectively.

 

  • ABC stood as the quarter’s most-watched network in late-night (2.398 million), beating CBS by 14% (2.110 million) and NBC by 9% (2.191 million). In fact, ABC was the No. 1 network in Total Viewers in 12 of the 13 weeks of the quarter.

 

  • ABC also qualified as the No. 1 network in late-night in Adults 18-49 (840,000), holding double-digit advantages over CBS (+18% - 709,000) and NBC (+17% - 720,000). In fact, ABC was the top-rated network in all but two weeks during the quarter.

 

Nightline” (Monday – Friday)

ABC’s “Nightlineranked as the No. 1 program in late-night during 2nd Quarter 2012 in all target demos -- Total Viewers (3.843 million), Adults 25-54 (1.503 million) and Adults 18-49 (1.198 million) -- taking the top spot in back-to-back 2nd quarters, according to Nielsen Media Research. Further, 2Q12 represented the 7th quarter in a row that “Nightline” stood as the most-watched late-night program versus NBC’s “The Tonight Show” and CBS’ “The Late Show,” while leading for the 6th time in the last 7 quarters in the key adult news demo.

 

Impressively, “Nightline” ranked No. 1 in Adults 25-54 and Adults 18-49 in all 13 weeks of 2Q12 and in 12 of 13 weeks in Total Viewers.

 

  • “Nightline” scored its largest quarter margins over NBC’s “The Tonight Show” in Adults 25-54 (+180,000) and Adults 18-49 (+199,000) in 17 years, and largest Total Viewer lead (+333,000) over a Jay Leno-hosted “The Tonight Show” in 17 years – since 2Q95.

 

  • “Nightline” turned in its largest quarter leads over CBS’ “The Late Show” in 13 years in Total Viewers (+989,000), Adults 25-54 (+328,000) and Adults 18-49 (+302,000) – since 3Q99, 2Q99 and 3Q99, respectively.

 

For the 12th time in the last 13 weeks, ABC’s “Nightline” ranked as late-night’s No. 1 program in all 3 target demos: Total Viewers (3.500 million), Adults 25-54 (1.534 million) and Adults 18-49 (1.365 million) during the week of June 18, 2012, according to Nielsen Media Research.  

 

“Nightline” has taken the No. 1 position in 28 weeks in Total Viewers, 33 weeks in Adults 25-54 and 32 weeks in Adults 18-49 of the 40 weeks of the season to date.

 

“Nightline” built on the same week last year by double-digits in Adults 25-54 (+11%) and Adults 18-49 (+32%) standing as the only program to grow year to year in both measures versus NBC’s “The Tonight Show(-25% and -30%, respectively) and CBS’ “The Late Show(-7% and -6%, respectively).

 

For the 3rd straight week of original competition, “Nightline” held the No. 1 late-night telecast of the week (Tuesday – 6/19/12) in Total Viewers (3.968 million), Adults 25-54 (2.030 million) and Adults 18-49 (1.925 million).

 

Season to date, “Nightline” ranks No. 1 in late-night among Total Viewers, Adults 25-54 and Adults 18-49, ahead of both NBC’s “The Tonight Show” and CBS’ “The Late Show.” This marks the 2nd straight season that the ABC program is taking the top spot in overall viewers and the key adult news demo.

 

“Jimmy Kimmel Live” (Monday – Friday)

During the 2nd Quarter 2012, ABC’s “Jimmy Kimmel Live” turned in its most-watched quarter in its 10-year history (1.863 million). Growing over the year-ago quarter in Total Viewers for the 9th quarter in a row, “JKL” was the only broadcast talk show in late-night to build year to year (+4%). “JKL” also stood as the only late-night talk show (broadcast or cable) to grow its overall audience over the 1st quarter, soaring 9% from the prior quarter.

 

  • ABC’s “JKL” (M-F 12:00 a.m.) beat NBC’s “Late Night with Jimmy Fallon” (M-F 12:35 a.m.) by 11% in Total Viewers (1.863 million vs. 1.676 million) and by 7% in Adults 18-49 (707,000 vs. 660,000), topping the NBC late-night program on each of the 13 weeks of the quarter on both Nielsen measures.

 

  • ABC’s “JKL” outperformed CBS’ “Late Late Show with Craig Ferguson” (M-F 12:35 a.m.) during the quarter by its largest margins ever in both Total Viewers (+35% - 1.863 million vs. 1.383 million) and Adults 18-49 (+35% - 707,000 vs. 525,000), marking its 5th straight victory over “Ferguson” in viewers and its 9th consecutive win among young adults. For the 2nd quarter in a row, “JKL” led the CBS program in all 13 weeks of the quarter.

 

  • “JKL” scored its most competitive finish ever with NBC’s “Tonight Show with Jay Leno” and CBS’ “Late Show with Dave Letterman” during the quarter among Adults 18-49 (707,000), pacing within 300,000 young adult viewers of the NBC program (999,000) and within 200,000 of the CBS program (896,000).

 

During the week of June 18, 2012, ABC’s “Jimmy Kimmel Live” grew year to year for the 2nd week in a row, surging over the same week last year by 14% in Total Viewers (1.720 million vs. 1.504 million) and by 32% in Adults 18-49 (783,000 vs. 591,000).

 

  • For the week, ABC’s “Jimmy Kimmel Live” stood as the No. 1 broadcast talk show in late-night in Adults 18-34 (350,000).

 

  • ABC’s “JKL” (M-F 12:00 a.m.) led NBC’s “Tonight Show with Jay Leno” (M-F 11:35 p.m.) for the 2nd straight week among Adults 18-34 (+38% - 350,000 vs. 253,000). On Friday (6/22/12), a repeat telecast of “JKL” outdelivered an original telecast of “Leno” by an impressive 47% in the young adult demo (300,000 vs. 204,000).

 

  • ABC’s “JKL” topped CBS’ “Late Show with David Letterman” (M-F 11:35 p.m.) by 45% in Adults 18-34 (350,000 vs. 242,000), marking its 2nd win in a row over the CBS late-night program.

 

  • ABC’s “JKL” outdelivered NBC’s “Late Night with Jimmy Fallon” (M-F 12:35 a.m.) in both Total Viewers (+8% - 1.720 million vs. 1.594 million) and Adults 18-49 (+35% - 783,000 vs. 578,000) for the 13th straight week. “JKL” led “Fallon” on all 5 nights of the week among young adults. In fact, on all 3 of its repeat telecasts of the week, “JKL” beat original telecasts of “Fallon:” Monday (+19%), Wednesday (+5%) and Friday (+6%).

 

  • ABC’s “JKL” outperformed CBS’ “Late Late Show with Craig Ferguson” (M-F 12:35 a.m.) by an impressive 48% in Total Viewers (1.720 million vs. 1.166 million) and 77% in Adults 18-49 (783,000 vs. 443,000). For the 4th time in the last 5 weeks, the ABC late-night program beat “Ferguson” in all 5 days of the week in both Nielsen measures.

 

 

Late-Night Rank (2nd Qtr 2012):   TOTAL VIEWERS  A18-49(000)

ABC                                2,398,000      840,000

CBS                                2,110,000      709,000

NBC                               2,191,000      720,000

 
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