Coming This Fall: More NFL Sunday Primetime Overrun

Categories: 1-Featured,Broadcast TV,TV Sports Ratings & News

Written By

June 28th, 2012

Preliminary Sunday night ratings this fall will be even more worthless than they were last fall.

In what is no doubt a move to give more value (AKA ratings bang for the buck) to Fox and CBS for the Sunday national games that alternate between the two networks, the NFL is moving the start times for those games from 4:15p to 4:25p ET.

It's less of an issue for FOX who can easily just extend The OT until 8pm,  but when 60 Minutes gets pushed on CBS so does the rest of CBS's lineup. So in addition to the Nielsen "Fast National" ratings being more worthless on Sundays in the fall, there's sure to be even more lamenting from fans of The Amazing Race, The Good Wife and The Mentalist than in previous years.

You've been warned.

 
  • Matthew

    I hate this crap. There are so many good shows on in the fall that my DVD can’t record more than 2 shows at a time. I guess I’ll just have to Pirate the amazing race like I had to last fall.

  • Joseph

    CBS should just extend Sunday postgame shows until 8 P.M. ET, and air “60 Minutes” at 8 ET, and two hours of other prime-time programming after “60” until football season ends next January.

  • Chris

    Here’s my suggestion: in weeks when CBS has the doubleheader, 60 Minutes would be shortened to 30 minutes and moved to 7:30 pm. Seriously — with this new start time, game coverage really should run to 7:30 pm. Besides, The Amazing Race (especially), The Good Wife, and The Mentalist could see an even bigger ratings boost with a half-hour edition of 60 Minutes because not as much time will have passed since game’s end, and 60 Minutes doesn’t really need a ratings boost at all. If anything, I think a half-hour 60 Minutes (yes, it would still be called that even with the shorter length) would actually make the newsmagazine better because I sense some segments tend to get boring at times. And by the way, 60 Minutes of course would still be an hour in weeks when CBS has one game, thus only stations with 4:05 games would be subject to delay. Anybody like my proposal?

  • tunaman

    “In what is no doubt a move to give more value (AKA ratings bang for the buck) to Fox and CBS for the Sunday national games that alternate between the two networks, the NFL is moving the start times for those games from 4:15p to 4:25p ET.”

    Not so much ratings, but the 13:00 games almost always go past 16:15, so networks were forced to cut away from (the possibly exciting) ending of one game to (the possibly ‘boring’) start of another game. This just gives those 13:00 games a chance to end before the next one begins.

  • Jay S.

    As mentioned above, CBS should start prime time at 8 on football Sundays and show reruns at 7 PM in the Western time zones. What’s so hard to get about that?

  • Ryan

    CBS won’t kill a primetime show for this, there’s too much money involved. Even a delayed 10PM show makes a lot of money for them. However, perhaps they will start listing programs as starting on the 1/2 hour, i.e. 60 Minutes 7:30, Amazing Race 8:30 etc. etc. That way if NFL actually ends at 7:25 PM they can just fill with postgame to 7:30, and if it bleeds over past 7:30 (as it usually will do on doubleheader weekends) then at least it will be close to the listed start time of 7:30 PM as opposed to horrifically late with a listed 7 PM start time.

    I realize some national late games are blacked out in some markets due to NFL regs, but those markets could just start as usual at 7PM (and the local listings could reflect that). Only possible hiccup could be due to Nielsen titling issues since there would be two different listed start times in ET/CT.

  • Herb Fine

    Nina Tassler is one of the greatest network heads in CBS television history but continues not to do something about Sports overrun like her predecessors since 1948!

  • Ryan

    Also don’t think 60 Minutes – or anything – will be shortened. CBS will not be giving back any primetime. Four hours of prime will air whether NFL ends at 7PM, 8PM or 9PM.

  • Ultima

    @Joseph
    CBS should just extend Sunday postgame shows until 8 P.M. ET, and air “60 Minutes” at 8 ET, and two hours of other prime-time programming after “60? until football season ends next January.

    Except that football runs until the first weekend in February, then they have the Grammy Awards, and soon after NCAA March Madness and the Masters.

    So either CBS cuts out an entire hour of primetime for the entire season or has the 8pm hour flip from 60 Minutes to a show that’s not on every week on an inconsistent basis. How are those better alternatives to what they have now?

  • Kelly

    it just gets under my skin I hate it cause my show The Amazing Race always starts late

  • Ryan

    Plus you still need 4 hours of prime for Mountain and Pacific time zones since all NFL football games will end well before 7PM local time

  • TomSFBay

    Why doesn’t CBS simply pre-empt 60 Minutes when they air the national game?

  • Ultima

    @TomSFBay
    Why doesn’t CBS simply pre-empt 60 Minutes when they air the national game?

    Because they don’t want to.

    60 Minutes has aired in its current timeslot (7/6c or immediately after sports) practically every week since December 1975. They make exceptions for the NFL postseason, but that’s about it.

  • SJ

    Why doesn’t CBS just air 60 Minutes on Saturdays during the fall? Or have the East Coast tune into it halfway through? I would think that Amazing Race and the dramas would be more valuable than a million year old program which gets about a 1.4 on a good day when not helped by football. And surely something like Big Bang repeats could hold on to a bigger part of the football audience and actually carry that over to the Amazing Race and the rest of the night. CBS is being really stupid about this and that’s why they’ll never gain ground on Sundays.

    This is going to be a problem mostly for The Mentalist, which will now almost entirely be pushed out of primetime.

  • Nick

    I like your pic :-D

    This doesn’t affect me because I don’t watch anything on FOX or CBS Sundays. Yay

  • Joseph

    Ultima:

    Perhaps on non-doubleheader weeks during the NFL season, “60 Minutes” could go two hours, from 7 to 9 P.M. ET/PT.

  • Paulo PT

    With overrun, CBS could do the same FOX airing a post-game special not airing 60 minutes that night

  • Douglas from Brazil

    @Robert,

    I think The Good Wife and The Mentalist will see new lows in ratings and it bothers me now because we know that these 2 shows will be on the bubble for the entire season and may face cancellation.:(

  • lll

    LOL AT THAT PHOTO!!!

    Why in the world won’t they pull 60 minutes until midseason? This will save fans a lot of grief trying to figure out when their favorite Sunday show comes on. Of course CBS won’t do it but it’s an idea.

  • The End

    Speaking of Amazing Race in this situation, it’s okay, it’l never be cancelled. Should Phil decide he doesn’t want to do anymore perhaps it’l end but at the very most they’d get someone new.

    Fans have nothing to fear when it comes to this show, you’l get your 2 seasons a year for the foreseeable future.

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