The 9pm episode of predicted the premiere would do better than a 2.0 adults 18-49 rating and they were correct!drew a 2.1 adults 18-49 and the 9:30p episode averaged a 2.3 adults 18-49 rating (the highest-rated show for the night with adults 18-49 on all of TV, broadcast or cable.) Over 45% of those polled
via press note:
Last night’s series debut of(9P) was the most-watched scripted comedy primetime series premiere in cable history in delivery of Adults 18-49 (2.65 million), and Total Viewers (5.47 million, excluding children’s programming). It also ranks as the most-watched series premiere in FX history in Total Viewers. Episode 2 of (9:30P) grew to 5.74 million Total Viewers, and the demo also grew in the second half hour to 2.89 million A18-49.
The Season 2 premiere of Wilfred and Season 3 premiere ofposted significant growth over their prior season averages – (Wilfred +71% and +55% in Total Viewers). Last night’s season 2 premiere of Wilfred delivered 2.53 million Total Viewers and 1.5 million Adults 18-49 (Wilfred Season 1 averages were 1.48 million Total Viewers and 973,000 Adults 18-49) Last night’s season 3 premiere of delivered 1.43 million Total Viewers and 911,000 Adults 18-49 ( Season 2 averages were 923,000 Total Viewers and 647,000 Adults 18-49)
Last night’s season premieres for both of those series were the second highest-rated episodes in their history and will likely be their highest-rated episodes ever when Live+7 data is available in three weeks.
And the series premiere of FX’s new late night comedy BrandX with Russell Brand got off to a good start in the 11P time slot with 1.1 million Total Viewers and 687,000 Adults 18-49, which marked respective increases of +32% and +38% vs. FX time-period average.
(Source: The Nielsen Company, Live+Same Day, Fast Nationals, subject to change)