Season Two Premiere of MTV's 'Awkward' Scores 2.2. Million Viewers & is Thursday's Number 1 Cable Series in Adults 18-34 Ratings

Categories: Network TV Press Releases

Written By

June 29th, 2012

via press release:

THURSDAYS JUST GOT EVEN MORE “Awkward” WITH THE SEASON TWO DEBUT OF MTV’S HIT COMEDY SERIES
SCORING 2.2 MILLION VIEWERS AND #1 ORIGINAL SERIES ON THURSDAY WITH P12-34
Awkward” Premiere Rated as the Top Social Series of the Day, with Both the Show and Multiple Related Topics Trending on Twitter
NEW YORK, NY (June 29, 2012)— The season two premiere of MTV’s critically acclaimed hit comedy series “Awkward” drew 2.2 million viewers and garnered a 2.2 rating among P12-34 last night, marking a 29 percent increase over the July 2011 series premiere with both P12-34 and total viewers. For the day, “Awkward” was the #1 original series with P12-34, beating cable and broadcast fare.Including the premiere episode and two encore airings that evening, the series drew in a combined 3.8 million total viewers. Additionally, it was the highest-rated episode of the series among female teens (6.8 rating), more than doubling last year’s debut and ranking #1 across all TV for the day.
Awkward” also dominated the social conversation, ranking as the top social series of the day according to Trendrr, with both the show and multiple related topics trending on Twitter.
On next week’s all-new episode airing Thursday, July 5 at 10:30 p.m. ET/PT on MTV, Jenna is finally official with Jake and happy to flaunt her newsome twosome…that is, until she hears about the hidden camera that’s been filming Jenna and Matty’s hook-up haven, “the Sanctuary,” for months. Determined not to let the tape ruin her relationship, Jenna enlists Ming and some new powerful allies to recover the tape. Click here for a special sneak peek.
“Awkward” stars Ashley Rickards as Jenna, Beau Mirchoff as Matty, Molly Tarlov as Sadie, Jillian Rose Reed as Tamara, Brett Davern as Jake, Nikki DeLoach as Lacey, Desi Lydic as Valerie, Jessica Lu as Ming, Mike Faiola as Kevin and Greer Grammer as Lissa.The series was created by Lauren Iungerich. Iungerich and Erin Ehrlich serve as executive producers.
Source: Nielsen. Live+SD. Cvg Rtgs. Rank on 000s.
About MTV:
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world’s leading creators of programming and content across all media platforms. For more information, go to www.mtvpress.com.

 

 
  • Max

    Ummm…

    TEEN WOLF who?

    Awkward is to Teen Wolf as Grey’s Anatomy last season was to Desperate Housewvies last season.

  • Tommy

    HAPPY DANCE!!!!

    I’m so overtly happy that this gem of a series is getting the attention it deserves! Best thing on MTV, period.

  • ACR

    Really happy to see this truly amazing show getting some attention!

  • Christian

    Max, seems like you’re desperately trying to instigate a fight between Teen Wolf fans and Awkward fans and thankfully no one has taken the bait. Stop your foolishness already.

  • Jared

    So happy to see AWKWARD get the recognition it truely deserves. It really is a funny..witty show that goes beyond normal teen comedies. The premiere was great..and I expect the series to grow throughout its summer run.

  • Phil

    Is it Thursday yet?

  • Sammi

    I love AWKWARD!

  • DW

    one of the best shows out there. the sad part is that before the episode you have to see snooki. if that face isnt a poster child for abstinence i dont know what is. :)

  • david

    great to see it did really good. They promoted it good too. I really like this show.

  • Jenny

    The CW would kill for this show. They never could make comedy work. ABC Family and MTV are proving they were doing something wrong.

  • AriesMatt

    @Jenny, I really wouldn’t consider Awkward. a comedy. Dramedy, yes, but not comedy.

    LOVED the season 2 premiere, especially the NYE countdown sequence. Very clever and so beautifully done.

  • Jared

    Teen Wolf is a drama..Awkward is definitely a comedy..

  • David

    @Jared

    Teen Wolf is boarding on dramedy now and Awkward is already there. Modern Family is a comedy, but Awkward is mixed with too much drama elements to solely be considered a comedy in my view. This show could easily be a one hour show like a Jane by Design, Bunheads, or Hart of Dixie type of show, which are a mix of comedy and drama.

  • Jared

    I wish it was a one hour show like teen wolf

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