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Soap Opera Ratings: 'The Young & the Restless' and 'Days of Our Lives' Match Series Lows in Women 18-49

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June 30th, 2012

Total Viewers
1. Y&R 4,271,000 (-120,000/-491,000)
2. B&B 3,140,000 (+12,000/+130,000)
3. GH 2,422,000 (+128,000/-96,000)
4. DAYS 2,376,000 (-112,000/+71,000)

Households
1. Y&R 3.2/10 (-.1/-.2)
2. B&B 2.3/7 (same/+.2)
3. DAYS 1.8/5 (-.1/+.1)
3. GH 1.8/5 (+.1/-.1)

Women 18-49 Viewers
1. Y&R 780,000 (-77,000/-173,000)
2. B&B 598,000 (-89,000/+2,000)
3. GH 568,000 (+12,000/-131,000)
4. DAYS 448,000 (-86,000/-131,000)

Women 18-49 rating
1. Y&R 1.2/8 (-.1/-.2) <—– ties low
2. B&B 0.9/6 (-.2/same)
2. GH 0.9/6 (same/-.2)
4. DAYS 0.7/5 (-.1/-.2) <—– ties low

 

 

 

Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days Of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
  • Cheryl

    They really need to allow for people who record these shows. Doesn’t the prime time shows allow that. They need to realize people work.

  • RJ

    @Cheryl,

    They may brag about it in primetime, but it pretty much has no effect on renewals.

  • Scott

    Time to cancel Days. Those are some pathetic numbers. How can they justify keeping that show on the air when they are getting CW ratings? Replace it with reruns of something on the Bravo Network.

  • cc

    Nice to see GH inching up.

    Agree about dvr numbers and such being included. If they did, they’d have to admit that soaps aren’t dying like they want people to believe.

  • Richard

    Cheryl,

    These do include those who record and watch it withing 1 day. The season to date numbers that can be seen if you click on the link at the bottom do include the 7 day DVR viewing. If you don’t watch it within 7 days it doesn’t count.

    GH is back up in total viewers which is a good thing even though it won’t help with advertisers.

    They gained back 12000 in the key demo but are still down 98,000 in that key demo in just 3 weeks now. They need to get more of them back.

    They didn’t gain any in the 18-34 and I think if I remember correctly The Chew is now beating them in 18-34 and The Chew is also 34% higher than All My Children was in the 18-34 demo from a year ago.

    GH is consistently now rising in male viewers something it never could do under Guza or Wolfe. I guess male soap viewers as a whole don’t have problems with baby deaths and crazy wacko women but they did with all the gun shootouts and stunts of Guza.

    But again GH is rising in the wrong category for ABC who only cares about the 18-49 followed by the 18-34.

    I for one am still shocked by so many younger viewers tuning into The Chew. I just never saw them rising in the younger viewing category that quick. But as long as it keeps happening, The Chew is not going anywhere.

  • Richard

    Here are the Season to Date Numbers:

    For the SEASON September 19, 2011 through June 24, 2012

    Households
    1. Y&R 3.5
    2. B&B 2.4
    3. DAYS 2.0
    4. GH 1.9

    Women 18-49 Rating
    1. Y&R 1.5
    2. B&B 1.1
    2. GH 1.1
    4. DAYS 1.0

    And here they are for this time last year:

    For the SEASON September 20, 2010 through June 26, 2011

    Households
    1. Y&R 3.6
    2. B&B 2.2
    3. GH 2.1
    4. DAYS 2.0
    5. OLTL 1.9
    5. AMC 1.9

    Women 18-49 Rating
    1. Y&R 1.6
    2. GH 1.4
    3. DAYS 1.2
    4. OLTL 1.1
    5. B&B 0.9
    5. AMC 0.9

    These do include the 7 day DVR numbers. Even though the DVR numbers are still higher than the Live plus 1 day, you can see how many DVR viewers the shows have lost since last year.

    GH and Days have lost the most. B&B has actually gained more DVR viewers — the only soap opera to gain both live and DVR viewers.

  • Amy

    The Chew is great. The people they cast have amazing chemistry together and it’s a fun show to watch!

    Soaps are dying b/c of the bad writing that’s so prevalent these days. TPTB don’t seem to understand what their viewers want to see.

  • Brad

    I read an article (don’t remember the site) that talked about the soap replacements. It was posted within the last week. It talked about how The Chew and All My Children are almost equal in viewers, however, they said When DVR viewing was factored in All My Children had a SIGNIFICANTLY LARGER AUDIENCE. So, I don’t believe people aren’t watching soaps anymore when around 2005-2006-2007 they ALL had over 3 million viewers per day.

  • Rhonda

    I see that GH isn’t getting any better ratings they are way down from last year at this time. If I remember right last summer GH hit some all time lows. I use to read the daily recaps on GH to see when I would start watching again, but now I don’t even do that I have just decided that GH is so bad it won’t be worth it for me to start watching again.

    I do like Y&R and that is disappointing that there ratings are dropping.

    At this point if GH were to get cancelled I would not care the new writers have destroyed this show, but I would miss Y&R. I do hope Y&R ratings start coming up.

  • PFerrando

    I agree Rhonda, Y and R has been significantly better. I think we’ll see their total household rating go back up after this week’s stories played out. Even though I’m not a big fan of it, they should really be working in the “younger set” a bit by now to start drawing in some more of the younger viewers. Hopefully it’ll be a balance. Nice Friday cliffhanger for Y and R. Really no one’s 18-49 demo looked good for last week. I think we’ll see a rebound next week.

  • James

    Total viewers do matter people. Don’t kid yourselves. However, yes, 18-49/18-34 is $$$. total viewers being up is good. Needs to hit 2.7 or better! And 1.0+ in 18-49.

  • RJ

    @Brad,

    It doesn’t matter though. Equal people watched live, which is when people watch commercials. ABC is laughing all the way to the bank with The Chew.

  • Richard

    James if Total Viewers mattered then Harry’s Law would have never been cancelled. They were cancelled because their demos were low. Harry’s Law was the 2nd most watched show on NBC in primetime and sometimes the 3rd most watched program. But it still didn’t save the show.

    People can kid themselves all they want. Total viewers only matter to fans. What ABC and all the networks look at is the money. They have to have that to make the shows and to show a profit to their stock holders.

    Why do you think the new opening is only 12 seconds long. That way they can put more commercials in — more commercial time means more money.

    Also the ad rates have already been cut for GH this year due to their drop in the key demo. They have got to get that 18-49 back up or the budget will have to be cut again.

    If you will even look at the season to date numbers I posted, GH has lost a lot of DVR viewers in the last year. They are down .3 pts (more than any other soap) when key demo DVR viewers are added in. That is not good at all.

  • Maurice 33

    OMG! Have you guys seen Y&R lately?

    It’s the best soap right now. Friday’s episode was amazing, that was the best episode I’ve seen for any soap all year except for the OLTL finale episodes. I thought it was 2003 when I was watching Y&R. They just turned it around out of nowhere. I agree guys the rating is definitely going up for Y&R.

    I’m really shocked DAYS went down with Lexie dying that week.

    GH had a pretty good week and that new timeslot should help it. They got a new intro and theme song that just debuted yesterday.

    B&B is still pretty good but its frustrating to watch at times with the Liam drama everyday and Bill is starting to turn into a great villain on that show.

  • Maurice 33

    Are you guys really that naive total viewers do matter that’s why its still released in the ratings reports. Advertisers still want eyes but demos are what pay the bills.

    One of the presidents from one of these big companies said a while back that he wants a certain amount of viewers for each ad that he promotes to but that the demos still needed to be at a point where the networks could make money.

  • Robert

    GH is not getting any better

  • PFerrando

    Agreed Maurice, and ironically it’s always the first number listed. Overall/total viewers MATTER. Love the direction Y and R is finally going. (Said with cautious optimism…)

  • Maurice 33

    @ Robert

    GH is really the only soap that isn’t catching my interest but it is well-written though. I think I’m going to wait until the fall for things to further develop with the show before I get into it on a daily basis again.

    The 2.7 million on Monday was impressive though.

    @ PFerrando

    Yeah viewership is still a very important stat and its an even bigger stat overseas. I know this site is a demo-friendly site but I just don’t want people being naive about that whole viewership doesn’t matter BS.

    Y&R is headed in a great direction as the acting lately has been top notch on there and storylines are finally making sense. Do they have a new writer or something?

  • JayTN

    Brad’s post got me to thinking about those soap ratings in the mid-2000s. (Although saying that ALL soaps got over 3 million viewers is not correct, as NBC’s “Passions” often struggled to reach 2 million on a weekly basis.)

    Here are some interesting numbers:

    First week of the 2005-06 TV season (wk of Sept. 19, 2005)
    B&B: 4.14 million viewers
    Days: 3.31 million
    GH: 3.06 million
    Y&R: 5.28 million

    First week of the 2006-07 TV season (wk of Sept. 18, 2006)
    B&B: 4.01 million viewers
    Days: 3.20 million
    GH: 3.07 million
    Y&R: 5.50 million

    First week of the 2007-08 TV season (wk of Sept. 24, 2007)
    B&B: 3.53 million viewers
    Days: 2.41 million
    GH: 3.20 million
    Y&R: 5.36 million

    Last week of the 2007-08 TV season (wk of Sept. 15, 2008)
    B&B: 3.50 million
    Days: 2.32 million
    GH: 2.93 million
    Y&R: 4.76 million

    So, Y&R seems to have fallen the most. It just averages what B&B (the #2 soap) did back in 2005-06.

  • Rhonda

    What I like about Y&R is that it has happiness, romance, drama, and good storylines. GH use to have a mixture of this but now it is all doom and gloom.

    I started watching GH in the 90′s when I was a teenager and it has had its ups and downs, but with the new writers it is just horrible. My mom started watching GH in the late 70′s and she no longer watches it because the new writers are changing the charaters. I think the new writers are trying to change GH into OLTL and that doesn’t work for me. I never cared for OLTL that much.

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