Soap Opera Ratings: 'The Young & the Restless' and 'Days of Our Lives' Match Series Lows in Women 18-49

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June 30th, 2012

Total Viewers
1. Y&R 4,271,000 (-120,000/-491,000)
2. B&B 3,140,000 (+12,000/+130,000)
3. GH 2,422,000 (+128,000/-96,000)
4. DAYS 2,376,000 (-112,000/+71,000)

1. Y&R 3.2/10 (-.1/-.2)
2. B&B 2.3/7 (same/+.2)
3. DAYS 1.8/5 (-.1/+.1)
3. GH 1.8/5 (+.1/-.1)

Women 18-49 Viewers
1. Y&R 780,000 (-77,000/-173,000)
2. B&B 598,000 (-89,000/+2,000)
3. GH 568,000 (+12,000/-131,000)
4. DAYS 448,000 (-86,000/-131,000)

Women 18-49 Rating
1. Y&R 1.2/8 (-.1/-.2) <—– ties low
2. B&B 0.9/6 (-.2/same)
2. GH 0.9/6 (same/-.2)
4. DAYS 0.7/5 (-.1/-.2) <—– ties low




Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Richard


    I meant to say this yesterday when I posted, but sorry about your loss. It was good seeing you post this week. Hope things get easier for you in the coming days and with your loss.

    I always look forward to the contributions you make as do I to most of the posters on here. I feel like for the most part the majority do offer something to think about or thoughts that contribute to the overall understanding of the ratings ups and downs. And to me that is what this forum should be about.

  • Joe

    @richard, i couldn’t agree more. It’s important for all of us to know the good and bad of these ratings.

  • Darcy

    David for your information I am a housewife from Colorado. Thank you for assuming you know who I am.

  • JayTN

    Dave A…for someone whose time is so ‘precious’, I see that you have enough time to scan, cut, and paste my comments. But, of course, like all of your previous posts, they don’t paint a full picture of what happens…just playing up the part that makes you look like the little misunderstood victim. Same old routine, just a different verse.

    I don’t understand your constant – and unhealthy – fascination with my alleged ‘egomania’. I have never alleged to be smarter than anyone else or that I ‘know it all’. Those are labels that you have affixed to me just because you felt slighted when I lumped your comments in with someone else as examples of people who almost seem to ‘root’ for soaps to fail. I wasn’t aware it took so little to damage your feelings. Oh, well. Whatever. I stand by each and every comment I made, both in their entirety and in those dealing with your posts.

    Another quick cut-and-paste scan will show that I did not want to argue with you, but instead you brought it on yourself. My first comment on Page 6 includes the phrase ‘we will have to agree to disagree’ and also the words ‘okay, whatever’ (which should please you).

    This whole argument began when you – basically – called me a hypocrite for doing the same things that I had railed against. In this case, using absolute terms (such as ‘ABC will NEVER do this or that’). I don’t use that particular type of language, as I always want to give myself some ‘wiggle room’. You further kept the argument going by claiming to not know the way I used the term ‘out of hand’. Apparently that also insulted you. By responding to your ridiculous rantings, I am keeping the argument going, but only to dispel the myths that you seem determined to spread about me.

    However, I am sure that all of the other people who comment on this site are appreciative that you have taken the opportunity to be their spokesperson with this statement…

    ‘Posters will continue to have interactions with you as they did before. But they will no longer see you as the intellectual pretty boy that you were trying to portray yourself. Instead, they will see you as some less than ordinary guy that can’t behave like an adult and who acts like a furious monkey over a silly remark.’

    I don’t presuppose to speak on anyone’s behalf except my own, so other people here may be surprised to learn that not only are you speaking on their behalf, but also assuming to know their feelings and how they choose to interact with other people on this board. I do believe that this is the first time that anyone has used the term ‘pretty boy’ to describe me, since I don’t personally think of myself as any such thing.

    I am sure that the people who actually run this site sleep soundly because not only do you take time out of your busy schedule to moderate this board, but also put your psychic abilities to use by deducing what people are thinking.

    Although you claim that you won’t reply or even read this message, I know that you will. You always have to have to last word. I don’t care if I have the last word or not, but I will continue to reply to your lies with the truth if you insist on twisting my words to fit your own ‘whoa is me’ narrative.

  • robert sprague

    @ david ive been watching gh for many years now i never said jackie zeman would save gh what i said was it may help the ratings we the fan dont wont all these new characthers we want are old favorites gh and abc let alot of are favorites go over the years over money and thats what killed are show . so know your role and keep quite if you dont know what your talking about.

  • Chrisann D

    RObert, Hi. I am a fan of GH too. But I like the new characters. So not all fans feel the same as you. I do like that they brought back Anna and Heather. But I like John McBain, Todd, and others just as much.

  • Michele

    Sorry David but I’m not Richard or whomever you claimed me to be…paranoid much lol???

  • David

    Michele and Darcy needing to deny that they are not Richard just proves they actually are. The moderators will be able to see that these are names Richard uses as his sock puppets.

    I heard Richard complains to his wife in bed about how bad GH is so he can achieve orgasm!

  • JayTN

    If Michele and Darcy are really Richard in disguise, the moderators will remove them and him from the board. If he stays, then these two people are not the same as Richard. Simple as that.

    With ABC’s “The Revolution” now a part of TV history (let Gail’s mourning commence), I would think that we will know by Tuesday if “Good Afternoon America” is a hit or a flop. If it does well in its Monday premiere, ABC will quickly get a press release out Tuesday morning/afternoon crowing about the numbers. If there is no peep out of the network, then we can probably assume it did not do well.

    Although it isn’t really a part of the daytime daypart (daytime adjacent?), ABC’s “Good Morning America” did beat NBC’s “Today” last Friday (June 29) in both total viewers and the 25-54 demographic (news programs use this demographic to determine success instead of the 18-49 demographic). Friday was the unofficial first day for Ann Curry’s replacement, Savannah Guthrie. NBC needs to hope that that is not an indication of things to come for “Today”, which is pretty much the only series doing any good for NBC right now.

  • Chrisann D

    I will not watch GAA nor do I watch GMA. I think the raise in ratings for GMA were probably due to curiousity. Wishful thinking….maybe.

  • MBmomof3

    Check out the press release for GAA’s first week of guests. It sounds craptastic. And this is their premeire week? Whoever books their guests needs a new, current rolodex. Or better yet, maybe not. Long live GH!

  • MBmomof3

    Maybe Gail’s new gig is booking GAA’s guests. Her VIP connections really paid off;)

  • Bizzarr

    Maybe its just me butt I like GH withtodd star and john.and jason and joe jr it makes u think theres more going

  • JayTN

    Personally, I think the rise in GMA is a combination of several factors.

    1) Having the eliminated ‘Stars’ from “Dancing with the Stars” on. People who tuned in for these episodes may have liked what they saw and kept watching on other days.

    2) The anchor changes at “Today”. Ratings started to decline when Ann Curry took over (not saying she is the reason) and GMA beat “Today” last Friday, which was Savannah Guthrie’s first ‘unofficial’ day as co-anchor. Coincidentally, “Today” is down 4% year-to-year, while GMA is up 4%.

    3) As stupid as it sounds, the increased ratings for “Jimmy Kimmel Live” may be helping GMA. If a person turns off their TV at night tuned to ABC, it is on ABC when they turn it on the next morning. (This is not always the case, however, I once stayed in a hotel where the TV was always on the same channel when it was turned on, regardless of where it was when it was turned off.) This is also given as a reason for the dominance of “Today”, dating back to Johnny Carson’s reign on the “Tonight Show”.

    4) A supposed return to more serious news. I don’t watch GMA (I prefer “CBS This Morning”), so I don’t know if this is actually true or not. “Today” – whether deserved or not – has a reputation as being mostly fluff after the first 30 minutes.

    I don’t know how GAA will do in the ratings (I would predict ratings comparable to “The Chew”), but it could take a bite out of CBS’s competing “The Talk”, which has been on an upswing lately (perhaps due to the flop “The Revolution”).

  • sofaspud

    Holy moly… craptacular indeed. D.L. Hughley? I forgot he even existed. Blair Underwood, Wayne Knight, Kristen Johnson? Was it 90s week at ABC? Was Brett Butler unavailable? And those are the “Names”. Yikes. Poor ABC.

    As for GH, it’s not drop-everything/must-see TV for me but it is LIGHT YEARS better than the warmed-over crap Guza pooped out for the last 10-12 years. Some (hell, most) of that dialogue was brain-numbingly stupid; the stories dragged on forever (despite starting promisingly) and then had NO pay off and the history of the show was gang-raped by his staff. That chick who everyone seems to hate over at Y&R would be better than that hack.

    Now I enjoy the conversations, the glimmers of wit, the swatch (history respected), the jumbling of the whole cast in forward-moving stories. The whole show is actually watchable and often entertaining, to me, a fan of 30+ years. I could do without some of what they’re doing (dead babies, Starr Manning, reality TV show, Kate/Connie hysterics) but I’m happy with the rest and plan to watch until they finally pull the plug; hopefully that will be long after April 1, 2013.

  • sofaspud

    Oh, and another thing, why on Earth didn’t it occur to them to put some ABC soap stars on there? I imagine a lot more people want to see Erika Slezak or Susan Lucci than Kristen Johnson… just a thought.

  • Pat

    Ratings are posted at soap opera network. As I predicted Y an R is way up over last week and if I am reading correctly up in Total viewers over a year ago! They’ve had some great storytelling weeks , in my opinion, so I’m happy to see it pay off! kudos to B and B as well. Looks like a solid soap block for CBS!

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