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TV Ratings Friday: Olympic Trials Swim and Flip to Victory

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Written By

June 30th, 2012

 

Scoreboard NBC ABC CBS FOX CW
Adults 18-49: Rating/Share 2.1/8 1.1/4 0.8/3 0.5/2 0.2/1
Total Viewers (million) 7.09 4.35 4.89 1.99 0.74

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Due to the nature of live sports programming the ratings for NBC (Olympics Trials) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

NBC won the night in adults 18-49 and total viewers.

At 8PM the U.S. Olympic Trials: Swimming scored a 1.5 preliminary adults 18-49 rating, the net's best time period performance since October 8 2010. From 9-11PM coverage of the U.S. Olympic Trials: Gymnastics earned a preliminary 2.3 adults 18-49 rating, the network's best performance in the time period since February 26, 2010.

Late-night ratings are below the primetime data.

Overnight broadcast primetime ratings for Friday, June 29, 2012:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 NBC U.S. Olympic Trials Swimming - Live 1.5/6 5.97
ABC Shark Tank - R 1.1/5 4.23
CBS Undercover Boss - R 1.0/4 4.74
FOX House - R 0.5/2 1.84
CW Nikita - R 0.3/1 0.83
9:00 NBC U.S. Olympic Trials Gymnastics Live (9-11PM) 2.3/8 7.65
ABC 20/20 1.0/4 4.26
CBS CSI: NY - R 0.8/3 4.66
FOX Bones - R 0.5/2 2.14
CW Supernatural - R 0.2/1 0.66
10:00 ABC 20/20 1.1/4 4.54
CBS Blue Bloods - R 0.7/2 5.20

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Via NBC Press Note:

 

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Silvio

    Supernatural is down because Ted was released in theaters last night ! Fan Excuse Bingo :)

    Irony being: Ted is totally rip-off of Supernatural episode when Ted Raimi (Joxer from Xena) guest starred. “Wishful Thinking”, imdb says it’s Season 4, Episode 8.

  • RJ

    Shark Tank and Undercover Boss both repeated pretty well.

  • steve

    @Silvio – referring to the giant suicidal teddy bear in that episode, right?

  • John A

    So Nikita will adjust down and SPN will adjust up then.

  • Kieran

    Ouch for Bones + Supernatural. :(
    Why is House still repeating?

  • TED IS REAL

    8 million for Gymnastics on a Friday is sick! NBC is on a role right now and the Olympic ratings might be higher than the Beijing edition in 2008.

  • TED IS REAL

    @ Silvio & @ steve

    Yep the funny teddy bear was in theaters last night and set a record at the box office for the highest grossing comedy original installment with $20 million last night and Magic Mike did well too with $18 million.

  • Maurice 33

    NBC – U.S. Olympic Trials: Gymnastics
    Viewers: 8.03 million (#1), A18-49: 2.4/ 9 (#1)

    That is just out of this world, I can’t wait to see the ratings when the Olympics start.

  • Phil

    If originals suck, repeats are worse. Nikita however, repeats better than SPN and TVD!

  • Maurice 33

    I find it fascinating how Nikita is the network’s top repeater and it airs on a Friday. Nikita is easily the network’s most valuable program along with Supernatural.

  • Michael

    Maurice, no. Nikita is always in last place when new episodes air.

  • Silvio

    @Phil
    If originals suck, repeats are worse. Nikita however, repeats better than SPN and TVD!

    No, it doesn’t. At least, not this summer.
    Supernatural = 5 x 0.3
    Nikita = 3 x 0.2 , 1 x 0.3
    TVD, somewhat surprising = 5 x 0.2

    This Nikita preliminary ratings are always pumped up with baseball and other preemptions / overruns. Casual readers don’t look at final ratings which tell another story.

    @steve
    Yes, giant suicidal foul-mouthed teddy bear. “Summoned” by little girl’s wish. One of my favorite SPN episodes.

  • Danimals

    Nikita is performing quite well, it lost half it’s rating while Supernatural lost a little more than half, while Vampire diaries lost more than 3 quarters of its rating.

  • Maurice 33

    @ Michael

    I was referring it being valuable not based on domestic ratings but international sales. Nikita is a top 10 show overseas.

    Nikita can hit a 0.3 all year in the demo and it wouldn’t matter because its making a ton of cash for CBS. You need to understand the international business of television. Domestic ratings only really matter when a network doesn’t own a show.

    Same thing with 90210, looks like a loser in the ratings right but have you seen its numbers overseas? Probably not. There’s a reason why its in season 5. WINK! WINK!

    @ Lion

    It really is Lion its a cash cow for CBS, only a few shows are doing better than it like CSI. Nikita was not coming back for season 3 if the international sales weren’t through the roof.

  • Michael

    Maurice, post a source! I’ll love to read it. I don’t want a wiki source either!

  • John A

    Yeah why does fox still air House?

  • Michael

    Lion, it’s easy to make things up without any source to back it up. Nikita fans are always talking about international sales and they can never back up their claims with factual information. I would love to see a list of where all the shows on the CW place intentionally.

  • John A

    And Bones aint doing good either. They shoujd air KN and maybe repeat Fringe at 9pm. Surely fringe could get a 0.5 repeat.

  • John A

    I doubt that International sales saved Nikita. I think CW decided to keep it for syndication and axe TSC because TSC would sink to Nikita levels had it been kept and moved to friday.

  • William

    Maurice doesn’t need a source because its the truth. The fact that you need a source is embarrassing Michael, everything Mo was explaining you should’ve known already.

    It’s pretty obvious if Nikita was averaging a low demo all year it wouldn’t comeback unless CBS or Warner Bros. owned it and it was doing well overseas.

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