TV Ratings Friday: Olympic Trials Swim and Flip to Victory

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June 30th, 2012


Adults 18-49: Rating/Share 2.1/8 1.1/4 0.8/3 0.5/2 0.2/1
Total Viewers (million) 7.09 4.35 4.89 1.99 0.74


Due to the nature of live sports programming the ratings for NBC (Olympics Trials) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

NBC won the night in adults 18-49 and total viewers.

At 8PM the U.S. Olympic Trials: Swimming scored a 1.5 preliminary adults 18-49 rating, the net's best time period performance since October 8 2010. From 9-11PM coverage of the U.S. Olympic Trials: Gymnastics earned a preliminary 2.3 adults 18-49 rating, the network's best performance in the time period since February 26, 2010.

Late-night ratings are below the primetime data.

Overnight broadcast primetime ratings for Friday, June 29, 2012:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 NBC U.S. Olympic Trials Swimming - Live 1.5/6 5.97
ABC Shark Tank - R 1.1/5 4.23
CBS Undercover Boss - R 1.0/4 4.74
FOX House - R 0.5/2 1.84
CW Nikita - R 0.3/1 0.83
9:00 NBC U.S. Olympic Trials Gymnastics Live (9-11PM) 2.3/8 7.65
ABC 20/20 1.0/4 4.26
CBS CSI: NY - R 0.8/3 4.66
FOX Bones - R 0.5/2 2.14
CW Supernatural - R 0.2/1 0.66
10:00 ABC 20/20 1.1/4 4.54
CBS Blue Bloods - R 0.7/2 5.20

Via NBC Press Note:


Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.


Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • William

    @ John A
    It was definitely kept because of its international sales I read a report after its renewal why it was renewed and that was the main reason and syndication is tied into too as always as CBS can syndicate the repeats and make even more money off of it. 90210 was kept for syndication purposes and international sales also.

  • Michael

    William, how is it embarrassing? It’s so easy to make things up, without having proof. Nikita fans have been doing this for the longest, they always talk about how amazing the international viewings are, but they never post any source to back it up. I’m curious, I would love to read international stats of the show!

  • William

    @ Michael
    Why do you hate Nikita so much?

  • Joseph

    The Summer Olympics will get far more viewers than the Olympic trials, but probably fewer viewers than four years ago (Beijing 2008) since with the time difference between London and the East Coast, nothing in prime-time will be live.

    By contrast, although the 2008 Games were halfway around the world, a number of key events in Beijing were held in the late morning and noon hours in Beijing, which allowed NBC to show them live on the East Coast.

    Assuming that NBC’s prime-time coverage airs from 8 P.M. to 12 Midnight EDT, I could see the network looking to fill prime-time (as much as possible) with events taking place late in the evening (local time in London), which would result in these events being seen two to six hours after they take place and thus minimizing the impact of a tape-delayed broadcast.

  • William

    @ Lion
    Yeah I read about Nikita’s international sales on Deadline also not sure if the article itself is still up but maybe it is on Google.

    Mark Pedowitz said it himself back in May that Nikita was renewed because of its strong international sales. He said the show was on the bubble was because the show was weak domestically.

  • Michael

    Williams, blatantly ignoring my question? LOL!

  • William

    @ Joseph
    It should be interesting how NBC slots in live telecasts during prime time. It looks like they’ll still be airing the higher rated events on tape delay in prime time but you can see it live in the afternoon which is what ABC used to do when they had the rights back in the 70s and 80s.

    The Olympic ratings are going to be monstrous this year.

  • William

    @ Michael
    Why did you ignore my question?

    The only reason why your challenging this is because you hate Nikita, if not you wouldn’t be that concerned why it was renewed.

  • disney rocks

    Why even give Nikita a .3 in prelims, we all know it going to adjust down?

  • John A

    But where does Nikita do well? Id also like proper proof of International sales?

  • Silvio

    Nonsense, Nikita certainly was not renewed for international sale. From what I heard, Nikita is doing very bad internationally, reason probably being remake coming too soon after La Femme Nikita original series.

    Real reasons:
    CW had 5 shows with awful ratings: 90210, Hart of Dixie, Ringer, Gossip Girl and Nikita. In that order. Plus, The Secret Circle spring ratings plummeted despite having best lead-in and One Tree Hill ended. That’s 7.
    When big network has 7 shows with ratings sucking – they cancel it all, then order 20 pilots and pick 10 new shows from it (7 replacements and 3 for spackle). CW and cable networks can not afford 10 new shows. Somehow CW was able to squeeze out 5 new shows for season 2012-13, most in their short history. It still left Pedowitz with situation where he had to renew some of (rating wise) awful shows. Gossip Girl, 90210, Nikita and Hart of Dixie got those pity renewals – doesn’t matter, those are dead shows walking.

    If I’d have to guess reasoning behind which of CW zombie shows were picked for renewal – it’s that more episodes show has, better deal with Netflix it makes for WB/CBS.

  • John A

    Im from Ireland and Nikita doesnt air here. Season 2 hasnt aired in the UK either. When it didnt start airing in the UK it shows it didnt do well on Sky Living.

  • John A

    I think ‘Pity Renewel’ for Hart of dixie is a bit harsh lol.

  • Phil


    Your post is quite interesting, but I think the CW picked Nikita over TSC, because obviously, Nikita is a well produced, quality show. 90210 and GG deserved at least one more season. I’m guessing both shows won’t return next fall. As for Dixie, Deadline said the show did well online.

  • Katy

    You have to pay for international sale statistics its very hard to find on the internet unlike the domestic numbers like we get on this site.

    I remember seeing Nikita as a top 10 show internationally when it was reported that CSI was still the #1 show in the world so it was definitely renewed for international sales.

  • Sid

    Nikita was renewed over a month ago and yet all of you are still arguing over its renewal! Why is that?

  • John A

    Actually Nikita is starting season 2 in the UK next Friday. So forget my last comment.

  • Sid

    Also, Deadline has reported that Nikita is a “strong international seller” for Warner Brothers. None of us has those numbers but if Deadline is reporting it, shouldn’t it mean something?

    For those saying that international sales didn’t save it and/or that internationally, it was doing bad; what proof do you all have?

  • Katy


    TSC from what I heard wasn’t doing well internationally like Nikita was during its first season which was why it wasn’t brought back. Online viewing factors in as well and Hart of Dixie had huge numbers online. Not sure what Silvio was talking about but that is just speculation and completely false.

  • http://tvbythenumbers.com Robert Seidman

    Looks like Bondoel is back!

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