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TV Ratings Friday: Olympic Trials Swim and Flip to Victory

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Written By

June 30th, 2012

 

Scoreboard NBC ABC CBS FOX CW
Adults 18-49: Rating/Share 2.1/8 1.1/4 0.8/3 0.5/2 0.2/1
Total Viewers (million) 7.09 4.35 4.89 1.99 0.74

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Due to the nature of live sports programming the ratings for NBC (Olympics Trials) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

NBC won the night in adults 18-49 and total viewers.

At 8PM the U.S. Olympic Trials: Swimming scored a 1.5 preliminary adults 18-49 rating, the net's best time period performance since October 8 2010. From 9-11PM coverage of the U.S. Olympic Trials: Gymnastics earned a preliminary 2.3 adults 18-49 rating, the network's best performance in the time period since February 26, 2010.

Late-night ratings are below the primetime data.

Overnight broadcast primetime ratings for Friday, June 29, 2012:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 NBC U.S. Olympic Trials Swimming - Live 1.5/6 5.97
ABC Shark Tank - R 1.1/5 4.23
CBS Undercover Boss - R 1.0/4 4.74
FOX House - R 0.5/2 1.84
CW Nikita - R 0.3/1 0.83
9:00 NBC U.S. Olympic Trials Gymnastics Live (9-11PM) 2.3/8 7.65
ABC 20/20 1.0/4 4.26
CBS CSI: NY - R 0.8/3 4.66
FOX Bones - R 0.5/2 2.14
CW Supernatural - R 0.2/1 0.66
10:00 ABC 20/20 1.1/4 4.54
CBS Blue Bloods - R 0.7/2 5.20

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Via NBC Press Note:

 

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • John A

    @Sid its a dull saturday what else can we discuss?

  • Katy

    @ Sid

    They have no idea what their talking about, Maurice knew what he was talking about on page 1 he must have access to international sales. Like I said before you have to pay for those numbers and their hard to find for free.

    Mark Pedowitz stated the reason for Nikita being renewed was strong international sales and the strong Netflix deal with CBS/WB.

    Trust me there’s no show on air right now that’s going to stay on air with low viewership and demos domestically and no international sales going for it. If Nikita wasn’t owned by CBS or Warner Bros. it wouldn’t be coming back for season 3 let alone 2.

    @ John A

    I believe the UK is one of Nikita’s strongest market not sure though so don’t take my word for it.

  • John A

    @Robert please dont block him. Its fun to have him back.

  • Romne

    Wasn’t it reported just yesterday that the reasoning for Rizolli & Isles Dallas’ early renewals was because of international sales? So it only makes sense if a network owns the show and makes money off of it outside of U.S. that they will keep it which is basically the case for Nikita.

  • Melanie

    I really enjoyed the gymnastics last night. It is always my favorite event at the Olympics. However, the coverage kept getting interrupted in my area because of some bad storms with power outages and local news breaks. Anyways, I got to see the majority of it though.

  • Sid

    @John A

    I’m not saying that you can’t discuss Nikita but you guys discuss the same crap every week.

    How about saving some of these interesting debates for when Nikita returns October 19th?

  • John A

    @Sid With Bondoel back its hard to resist. And we havent had a Nikita discussion for a while. But yeah im getting a bit bored.

  • Phil

    Lochte and Phelps are going to be the spotlight for swimming next month!!

  • Kaylie

    Its about time the CW switches up the nights of reruns to get people used to the new nights and times. Switching it at the last minute could ruin their ratings in the fall.

  • Kavyn

    Based on the “new characters” being introduced to TVD season 4, it’s looking like the show’s going to plummet fast. The CW better pray that Arrow becomes a hit, otherwise ALL of their shows will end up <1.0 (maybe even <0.8) by the end of the year.

  • Thomas

    here in Brasil, Supernatural, TVD and Gossip Girl is most very strong than nikita, i think season 2 didnt start airing

  • John A

    Im a hater Oh that stings lol.

  • Colin

    @Kaylie, the CW airs repeats of the shows air on that given time. So they can’t switch it up when other shows are airing on the nights they previously were aired. And does Amazon sales in tv shows help at all? Few months ago I bought Nikita Season 1 :)

  • Colin

    Plus, Nikita alwas has 1.2-3k check-ins everday and is always #1 check in until 7 or 8pm est

  • iggy.

    if Deadline is reporting it, shouldn’t it mean something?
    lol

  • Nadine

    I was watching all of Doc Martin season 2 on my computer Friday night. Boy was that fun.

  • Tessa

    @Maurice 33, @Lion, @formerly Mikey AKA Bondoel

    Are you really having conversations with yourself now? Wow, you take sockpuppetry to whole new levels. :D

  • rob60990

    So from reading today’s comments I learned providing a fact that Nikita fans don’t like to hear that it is the lowest rated drama on the CW and asking for proof of its “great” international sales means you are a hater.

  • LisaM

    SPN was a rerun and it has been renewed, so……eh. Looking forward to new episodes.

  • thesnowleopard

    @Tessa
    Jeez, it’s like a “Punch and Judy” fest on this thread.

    @rob60990
    Pretty much, yeah. I have yet to see any figures supporting the idea that Nikita gets great international sales. What constitutes “great” in terms of those sales? What are the criteria here? I want to see numbers and I want to see sources. Deadline is usually a day late and a dollar short on its news. Half the time, it takes uncredited stuff from other sites or network press releases, which it parrots without much analysis.

    As for Nikita getting a slightly higher demo than SPN in the overnights, it don’t mean nothin’. It didn’t last week and it didn’t the week before, either. And that’s even if, half the time, Nikita didn’t drop while SPN rose in the finales. TVD gets worse repeat demos than either of them, but you won’t be seeing it lose its Thursday night slot to Nikita next season because of it.

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