TV Ratings Friday: Olympic Trials Swim and Flip to Victory

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June 30th, 2012


Adults 18-49: Rating/Share 2.1/8 1.1/4 0.8/3 0.5/2 0.2/1
Total Viewers (million) 7.09 4.35 4.89 1.99 0.74


Due to the nature of live sports programming the ratings for NBC (Olympics Trials) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

NBC won the night in adults 18-49 and total viewers.

At 8PM the U.S. Olympic Trials: Swimming scored a 1.5 preliminary adults 18-49 rating, the net's best time period performance since October 8 2010. From 9-11PM coverage of the U.S. Olympic Trials: Gymnastics earned a preliminary 2.3 adults 18-49 rating, the network's best performance in the time period since February 26, 2010.

Late-night ratings are below the primetime data.

Overnight broadcast primetime ratings for Friday, June 29, 2012:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 NBC U.S. Olympic Trials Swimming - Live 1.5/6 5.97
ABC Shark Tank - R 1.1/5 4.23
CBS Undercover Boss - R 1.0/4 4.74
FOX House - R 0.5/2 1.84
CW Nikita - R 0.3/1 0.83
9:00 NBC U.S. Olympic Trials Gymnastics Live (9-11PM) 2.3/8 7.65
ABC 20/20 1.0/4 4.26
CBS CSI: NY - R 0.8/3 4.66
FOX Bones - R 0.5/2 2.14
CW Supernatural - R 0.2/1 0.66
10:00 ABC 20/20 1.1/4 4.54
CBS Blue Bloods - R 0.7/2 5.20

Via NBC Press Note:


Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.


Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • KS


    I believe CSI is one of the few shows, where its legal business exceeds illegal ones. You can’t just say what show is popular internationally and not.

  • KS


    After reading all the non-sense from Nikita fanatics, my posts don’t really look that bad, do they?

  • Holly


    So…. no evidence then?

    It’s really easy to claim any show is really popular internationally when you don’t have to have any evidence to back up the claim.

    I hereby declare that Man Up was HUGE internationally.

  • KS


    Sure, go ahead. I don’t have any objection. I would rather not claim any show popular rather than claiming something popular.

    Let me tell you one thing, other than T.V, every other industry right from Movies to Social Networks, Groceries etc. does business internationally. I don’t understand why T.V. industry can’t do that.

    For instance, last time I checked, India is in 4th place of number of Facebook users and somewhere in top 5 of total internet users. If an American based company can do this much business, I believe its time for American TV industry open its eyes and look at various options available and take proper steps to ensure that right organisations earn the money.

    FYI, I don’t even know what that show is.

  • Holly


    TV is an international business, ergo this discussion. However, the way TV is monetized is very different than how movies are monetized. And TV shows, especially in the US cost, dramatically more than running a website, so they need a LOT more money to stay in business. Both of those mean that the international aspects of TV production and sales are necessarily very different than the international aspects of movie and website businesses.

  • Tessa

    You sometimes have your moments, but I don’t recall you ever using sockpuppets or calling anyone names. So you’re cool in my book. Now if you tone down the anti-Castiel rethorics we can actually be best buddies. ;)

  • KS


    I am not trying to argue with you, but this doubt has been haunting me since I started watching American TV shows. It’s not about just facebook and other websites. There are a lot of things from Electronic gadgets like iphones etc, or be it McDonald’s, KFC etc, which are global now. So, I don’t really understand why there should be prime importance to American Viewers when there are lot of viewership all around the world.

    Once Robert/Bill replied me that the revenue to the shows other than from U.S.A. advertisements is very meager. I still don’t understand why. Looking at the current scenario how various businesses are running in the current world, I personally don’t think TV industry is taking advantage of foreign viewership.

  • KS

    I am honored to be in your cool book.
    Even though I hate Castiel,(but sorry, I am not gonna change my stand), I always try to be friendly with all the posters. I never get angry or pissed just because some poster doesn’t agree with me or s/he posts negatively against my favorite shows or characters. I love to have good and healthy debates with posters here and express my opinions strongly and try to convince the opposite side. It helps me a lot to improve my English also improve my communication skills.

    But what I really don’t understand is, once the debate ends, many end friendship with me and call me a troll, for the reasons I don’t know why. :(

  • Holly


    I personally don’t think TV industry is taking advantage of foreign viewership.

    OK, let’s try this. What would that look like to you? What would make you say that they are taking advantage of foreign viewership?

  • Tessa

    Lol, you are so dramatic. I find it cute. ;)

    “But what I really don’t understand is, once the debate ends, many end friendship with me and call me a troll, for the reasons I don’t know why.”

    I don’t know about any friendships, we’re just a bunch of people posting on a board. Nothing as deep as you seem to imagine. And most of the times when people criticize you it is because you go too much to an extreme to defend your opinion. For example no one would mind if you said, “I find Castiel is a weak character and I don’t like him on the show.” But in your case, it is usually something like, “I hate Castiel and I hope he dies on the show and his actor gets fired.” You see the difference? In both cases you are voicing your opinion but if you pick the second way to do it chances are people will think you are a troll.

  • KS


    I have said that many a times earlier on this website:

    1.Airing the shows simultaneously with U.S, not after months. By the time shows are aired on U.K. and Australia, many viewers would have downloaded it illegally the day its aired in U.S.A.

    2.Making online streaming in the respective official websites available to all countries and charging the view with reasonable rates. I am sure, many(from Rich and developed countries like U.K, etc) are ready to pay for this.

    3.There should be more efforts to learn about the mentality of viewers in unexplored countries like India, etc and try to make the show compatible to viewers. The best thing they can do is to dub it into local languages, so that many people can understand.

    Doing 1 and 2 things, IMO, is very easy to imply and quite profitable. If they are successful they can go on with the third.

    Its midnight already in India, so I am gonna sleep now. And I don’t think, this thread will no longer appear on the homepage tomorrow. I don’t know how to find this link again. If you wanna reply, please reply on Friday final ratings, so that I can check after I wake up and reply you.Thank you.

  • thesnowleopard

    @theExtinctLeopard/Lion/whichever sockpuppet

    You don’t understand how this “proof” thing goes, do you? If you are the one trying to convince other people of something, you’re the one who has to come up with evidence to convince them. The rest of us who don’t believe your claims don’t need to go digging for evidence. We’re not the ones trying to convince anybody.

    As for Deadline never being wrong…really? It’s an online gossip site. The New York Times it’s not (and even the Times can get facts wrong in its entertainment articles). And does it even matter? You still need to come up with confirmed facts and figures backing your claim, which you, so far, have utterly failed to provide.

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