TV Ratings Saturday: Olympic Trials Beat Baseball by a Full Length of the Pool; 'The Firm' Flat

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July 1st, 2012


Scoreboard NBC CBS FOX ABC
Adults 18-49: Rating/Share 1.2/5 0.6/2 0.6/2 0.5/2
Total Viewers (million) 4.78 3.89 2.72 2.47

Due to the nature of live sports programming the ratings for NBC (Olympic Trials) and FOX (MLB) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

NBC won the night among adults 18-49  and total viewers.

On NBC coverage of the U.S. Olympic Trials: Swimming scored a preliminary 1.3 among adults 18-49. The U.S. Olympic Trials; Track & Field earned a preliminary 1.8 adults 18-49 rating, ranking as the top program of the night. The Firm garnered a 0.5 adults 18-49 rating, matching last week's performance.

On FOX, MLB Baseball scored a preliminary 0.6 adults 18-49 rating.

Broadcast primetime ratings for Saturday, June 30, 2012:

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 NBC U.S. Olympic Trials Swimming- Live 1.3/6 5.33
FOX MLB Baseball (8-10PM) -  Live 0.6/2 2.72
ABC Extreme Makeover Home Edition - R 0.5/2 1.90
CBS CSI: NY - R 0.4/2 3.08
9:00 NBC U.S. Olympic Trials Track & Field- Live 1.8/7 6.46
ABC Extreme Makeover Home Edition - R 0.6/2 2.28
CBS Blue Bloods - R 0.4/2 3.72
10:00 CBS 48 Hours Mystery - R 0.9/3 4.87
ABC Castle - R 0.5/2 3.24
NBC The Firm 0.5/2 2.56

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Dennis

    Lead in help not “The Firm”…

  • John A

    Yeah The Firm did pathetic with a good lead in.

  • DeeAgeaux

    All burn offs are “pathetic.”

    Everyone knows there will be a cliffhanger….that will never get resolved.

  • Ken

    The Firm won’t be back on NBC, but will it continue in Canada, like “flashpoint”

  • teevee time


    -Jack Bauer (“24″)

  • Duncey

    Those Track & Field numbers are sick the Olympics are going to score so high this year. There seems to be a huge thirst for it based on these trial numbers ever since last Saturday. The gymnastics ratings might be huge tonight for NBC.

  • William Haney

    Instead of programming each sport, they should just have it all one “Olympic Trials”. Wonder if they added a couple more sports or report on some of the other trials if they are going on now as well. Maybe a basketball exhibition of our Olympians and another country like soccer does “friendlys”?

  • The Original J


    Do you have a source for that info?

  • Lane

    The firm would get cancelled even if it was on USA with these numbers.

  • Michelle

    Do you show cable ratings for Saturday night? I am curious how the Sprint race on TNT will be rated. Thanks!

  • Joseph

    My guess is the NASCAR race was probably watched by more viewers than anything else other than the Olympic trials.

  • Andrew

    The firm is still on? That’s surprising.
    How many more episodes until its done?

  • Emily

    What about Victorious? It aired on June 30th.

  • disney rocks

    @Emily, Victorious is cable. Numbers for that will come with sunday cable page on Tuesday.

  • Matt

    I feel like I am the only person in the world to cancel my saturday plans to watch The Firm.

  • gregorio

    I love The Firm too. Why is it that the shows I get hooked on don’t stick around. A few years back I was into Detroit 1-8-7 on ABC and that show didn’t return. I guess I don’t pick good shows.

  • Joyce Strong

    I am so sad that one of my favorite shows is being cancelled. I looked forward to seeing The Firm each Saturday it was on. These network people make me sick. Seems like all the shows I liked are cancelled. For example, “The Playboy Club”, “PamAm” “Charlie’s Angles” “The Firm” etc.

  • Health4Living

    We are so ready for the Olympics at my house!!


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