CBS Sports’ Ratings for Final-Round Coverage of AT&T National Up 188%
via press release:
CBS SPORTS’ RATINGS FOR FINAL-ROUND COVERAGE OF
AT&T NATIONAL UP 188%
CBS Sports’ final-round coverage of the AT&T NATIONAL on Sunday, July 1 (3:00-6:45 PM, ET), which saw Tiger Woods win his third PGA TOUR event this season and pass Jack Nicklaus with 74 PGA TOUR wins, delivered an average overnight household rating/share of 4.6/10, up 188% from last year’s 1.6/4 in the metered markets. (Note: Ratings for Philadelphia, Washington D.C., Baltimore and Columbus are excluded due to severe weather).
This year’s rating tied with 2009 as the highest rating for the final-round since the tournament debuted in 2007.
Sunday’s final-round rating peaked at a 6.8/14 (6:30-6:45 PM, ET).
CBS Sports’ third-round coverage of the AT&T NATIONAL on Saturday, June 30 (3:00-6:00 PM, ET) earned an average overnight household rating/share of 2.2/6, up 69% from last year’s 1.3/3 in the metered markets.
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