via press release:
NATIONAL GEOGRAPHIC CHANNEL
DID ALIENS HAVE ANYTHING TO DO WITH THE EAST COAST POWER SURGES AND OUTAGES? …
NATIONAL GEOGRAPHIC CHANNEL’S NEW SERIES
CHASING UFOs KICKS OFF COSMICALLY
(WASHINGTON, D.C. — July 2, 2012) Were aliens sending a message about the launch of National Geographic Channel’s Chasing UFOs on Friday night, June 29? Just after the launch at 9 p.m. ET, power surged along the East Coast, cutting off power for millions of people. Despite the presumed “attack,” the series earned a P25-54 0.3 at 9 p.m. and a P25-54 0.3 with the second all-new episode at 10 p.m. — up 40 percent with the demo against previous six weeks. Total average viewers (persons 2+) were 501,000 at 9 p.m. and 669,000 at 10 p.m.
While aliens “targeted” Baltimore, Chicago, DC and Detroit (where few or no ratings were available), Chasing UFOsfound believers in the P25-54 demo in Minneapolis (1.2), Tampa (1.0), Boston (0.9), Atlanta (0.8), Sacramento (0.7), Orlando (0.7), Pittsburgh (0.7) and Cleveland (0.6).
The launch of Chasing UFOs was timed with a powerful marketing effort to tweet a reply to intelligent life on other planets. The global twitter event crowdsourced messages from the human race. (It will be broadcast on the 35thanniversary of receiving the Wow! signal.)
Additionally, a headline-making survey led into the series premiere, which concluded that one-third of Americans believe UFOs exist and two-thirds believe that Barack Obama is better suited to handle an alien invasion than Mitt Romney.
Each episode of the eight-part series Chasing UFOs joins three thrill-seekers in their adventure-packed quest to explore alien-related mysteries. The pioneering investigators and real-life “Scullys and Mulders” push the limits to find the truth behind unexplained UFO sightings.
The series continues Fridays at 10 p.m. ET/PT. For more information, go to www.natgeotv.com/chasingufos.
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