'Lou Dobbs Tonight' Beats 'The Kudlow Report' For Fourth Time in Demo in Three Months

Categories: Cable News Ratings

Written By

July 2nd, 2012


Last week marks the 4th time in the past 3 months that Lou Dobbs Tonight on Fox Business Network beat The Kudlow Report on CNBC  at 7 PM for a whole week in the key 25-54 demo for an entire week. In the 7pm hour last week (6/25/12), Dobbs topped Kudlow by 12%

P 2+ P 25-54
Network Programs Time Days (000s) (000s)
FBN LOU DOBBS TONIGHT 07:00P -08:00P MTWTF__ 144 37
CNBC KUDLOW REPORT 07:00P -08:00P MTWTF__ 167 33
% Dobbs advantage: 12%


  • DW

    honey , which old fart do you want to watch?.

    oh the one that sounds like he’s sucking on his dentures dear. :)

  • frank

    Honey, how come Bill O’Reilly looks different?

  • Lance

    Wow! You mean a few more people watch Dobbs this past week than the handful who watch Kudlow? Sad thing is you would probably find more people waiting in their cars right now at the your local McDonald’s drive-thru than watching either channel.

  • teevee time

    LOU! LOU! LOU!

  • b


  • XYZ

    Kudlow wasn’t even on last week, so I have no clue why this was even posted – except for the fact that it proves, yet again, how the moderators of this site are in love with Fox News.

  • richard

    150 viewers????

  • Nitish Singh

    while Fox Business big wigs may have hoped(/expected) a quicker ramp up in viewership, this reminds me a bit of when Fox News began its ratings ascendancy.

    at first, The O’Reilly Factor caught and then passed individual shows on entrenched and higher distributed competitor CNN, on its way to take over the #1 spot from Larry King. soon Hannity & Colmes, Shep, etc would follow suit up the ratings charts to today FNC ratings dominance.

    the main difference was that Fox News addressed a previously ‘underserved’ market — conservative news viewers, while there is no similar obvious fault by CNBC.

    as for the specific Kudlow v Dobbs, i’ve noticed that Kudlow’s show has become (Even) more politically angled at the expense of the more traditional financial market driven coverage. i’m not sure if that’s a reaction to the ratings or merely because of the political campaign.

  • giggsy

    I am more interested in more detailed demographics than just 25-54. I.E. within that age range, which show attracts wealthier viewers with more disposable income, a breakdown by race, sex, and region.

    Are these statistics readily available?

  • AppleStinx

    XYZ wrote: “Kudlow wasn’t even on last week, so I have no clue why this was even posted…”

    These are milestones.

  • Holly


    Are these statistics readily available?

    Nielsen’s paying customers get all that data, but it is not released to the public for free. On occasion that information will be included in a press release or news story, but otherwise the average person doesn’t see it.

  • mur

    TV/cable and radio ratings are generally collected by time periods or in broad dayparts. Very seldom do ratings reflect a temporary shift in talent at the studio level. Advertisers normally buy ad schedules airing over a number of weeks. Media buyers are evaluating audiences based on a book’s four week average.
    An anchor on vacation for a few days would haver little impact over a sweep period.
    The focus on A 25-54’s is the result of the disposable income of this population when compared to A 18-25, or 55+. It is the demographic considered important by the largest number of advertisers.
    Radio and TV stations pay the rating services. The ratings verify their audiences to advertisers and are sometimes used in tough negotiations to win money away from another station or network. The media owns the ratings it pays for. Ratings are shared with advertisers, their agencies and only occasionally with the public. They do have access to income and racial information for which an extra fee is paid.
    By The Numbers is doing you a favor by revealing even this much data on line.

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