"Night of Premieres” Programming Leads Disney Channel to Friday’s Top 7 TV Telecasts in Kids 2-11

Categories: Network TV Press Releases

Written By

July 2nd, 2012

via press release:


“Night of Premieres” Programming Leads Disney Channel to Friday’s

Top 7 TV Telecasts in Kids 2-11, the Top 18 in Kids 6-11 and Top 14

in Tweens, and Cable TV’s Top 4 Telecasts in Total Viewers

~Is Cable TV’s #1 Network in Prime/Total Day in Viewers; Sweeps #1 in Kids/Tweens


Season 2 Premiere of “My Babysitter’s a Vampire” Is Friday’s #2 TV

Telecast in Tweens, and Cable TV’s #2 Telecast in Total Viewers


“A.N.T. Farm” Hits Season-2 Highs Across All Demos; Ranks as Friday’s #1 TV/Cable TV Telecast in Kids 2-11, Kids 6-11, Tweens and Total Viewers


Gravity Falls” is Cable’s TV #1 Telecast at 9:30 P.M. in Total Viewers,

and TV’s #1 Telecast in Kids 2-11, Kids 6-11 and Tweens 9-14


Friday, June 29, 2012


With Friday’s ‘Night of Premieres,featuring the Season 2 debut of “My Babysitter’s a Vampire,” an all new “A.N.T. Farm” and the launch of animated series “Gravity Falls,” Disney Channel ranked as cable TV’s #1 network in Prime in Total Viewers (3.1 million), surpassing #2 network SyFy by a hefty 55% (2.0 million), and was TV’s #1 network in Kids 2-11 (1.8 million/4.5 rating), Kids 6-11 (1.5 million/6.0 rating) and Tweens 9-14 (1.3 million/5.3 rating).


Furthermore, Disney Channel was easily cable TV’s #1 network in Total Day in Total Viewers (2.3 million), overshadowing runner-up Nickelodeon by a sizeable 28% (vs. 1.8 million).


Impressively, led by “A.N.T. Farm,” which posted Season 2 highs across all target demos, Disney Channel delivered TV’s Top 7 TV telecasts in Kids 2-11, the Top 18 TV telecasts in Kids 6-11 and the Top 14 TV telecasts in Tweens 9-14, and was home to cable TV’s Top 4 telecasts in Total Viewers.


  • At 8 o’clock, the Season 2 premiere of “My Babysitter’s a Vampire” ranked as Friday’s #2 cable TV telecast in Total Viewers (3.2 million) and the #2 TV telecast in Tweens 9-14 (1.3 million/5.5 rating).


  • “My Babysitter’s a Vampire” more than doubled time period runner-up Nickelodeon in Kids 2-11 (126% – 1.8 million vs. 796,000), Kids 6-11 (158% – 1.5 million vs. 582,000) and Tweens 9-14 (102% – 1.3 million vs. 644,000).


  • At 8:30 p.m., an all-new “A.N.T. Farmrecorded Season 2 highs across all demos, including Total Viewers (3.4 million), Kids 2-11 (2.1 million/5.2 rating), Kids 6-11 (1.8 million/7.4 rating) and Tweens 9-14 (1.5 million/6.1 rating).


  • “A.N.T. Farm” stood as Friday’s #1 cable TV telecast in Total Viewers, and the #1 TV telecast in Kids 2-11, Kids 6-11 and Tweens 9-14.


  • “A.N.T. Farm” exceeded the #2 network in the half-hour, Nickelodeon, by massive triple-digit percentages in key demos: by 153% in Kids 2-11 (2.1 million vs. 831,000), by 199% in Kids 6-11 (1.8 million vs. 601,000) and by 159% in Tweens 9-14 (1.5 million vs. 579,000).


  • At 9:30 p.m., the launch of “Gravity Falls” dominated its time period, ranking as cable TV’s #1 telecast in Total Viewers (3.1 million) and the #1 TV telecast in Kids 2-11 (2.0 million/4.9 rating), Kids 6-11 (1.6 million/6.6 rating) and Tweens 9-14 (1.3 million/5.3 rating).


  • “Gravity Falls” towered over TV’s #2 network in the half-hour, NBC (“U.S. Olympic Trials”), by 229% in Kids 2-11 (2.0 million vs. 608,000), by 322% in Kids 6-11 (1.6 million vs. 379,000) and by 266% in Tweens 9-14 (1.3 million vs. 355,000).



(Source: Nielsen Media Research (National Ratings, Live + Same Day, 6/29/12).

  • Kelly Raines

    Good for My Babysitter’s a Vampire, one of Disney’s current BETTER programs, only because it’s not an original.

    Only reason people hate it is because it’s from Canada, people just don’t want to truly admit that. No really good reason to hate on this show.

  • Disney Fan

    Ant farm = steady/okay
    My babystitters a vampire = stupid/lame
    Gravity falls = Really good cartoon

  • Kelly Raines

    A.N.T. Farm = Stupid
    Gravity Falls = Really stupid
    My Babysitter’s a Vampire = Better

    I’m not saying MBAV is the best damn show on Disney, I’m saying it’s better than what it has now.

    Majority of shows on Disney before 2009 ROCK HARD! ALL of them after 2009 suck because Disney’s never going to be the same.

    Kim Possible, Proud Family, Lilo & Stitch & The Replacements best animated cartoons. Wizards of Waverly Place best supernatural dramedy. That’s So Raven/Lizzie McGuire/Hannah Montana (seasons 1-3) best sitcoms.

  • Kaylie

    Disney is doing decent. They should really promote ANT Farm more. I see they’ve been giving it more weekday slots which may help but China should do some stuff outside of Disney like animated movie voices or something that can build her popularity.

    ANT Farm needs time and Disney should keep it at 8:00 and not move it. MBAV is a really good show. Gravity Falls is good too. But you guys gotta remember there was a repeat episode of GF that aired before the new episode which can explain why it rated low against the others. Gravity Falls looks like it’ll be great for Disney in the future.

  • RHONJd

    Disney Channel definitely needs to promote ANT Farm more. If they promoted it as much as they promoted Shake it Up, the show would be doing GREAT!


    I hate it when people compare Disney channel or nickelodeon to the past show, just get over it, people grow are you grow as well stop complaining, life is not going to happen your way! And gravity falls Is awesome

  • Nathan (NR2012)

    Good For Ant. The show is “eh”. Gravity falls is also “ok” both quality wise and viewer wise, I just don’t think it belongs on Disney channel, and it’s as if they were desperate for another cartoon. MBAV Is good, But why did they Move ANT, SO MBAV Can be the lead in? I don’t know why they did it, but it seems as if it worked. My guesses for the top 5 tv telecasts in total viewers (Nick/Disney Wise)

    1 – Victorious 4.0mil +(promoted HEAVILY, Trended on twitter, #2 On iTunes)
    2 – GLC – 3.5 + (Did really good in repeats, huge special premiere)
    3 – Spongebob
    4 – Spongebob
    5 – SIU – (GLC’S #’s could have possibly stuck with this episode + heavy promotion.)

  • disney rocks

    Nathan- Unless Spongebob aired 2 original episodes, it can’t be counted in the top 5, the top 5 is for originals only. Also, you’re crazy if you think GLC gets less than 4 million.

  • disney rocks

    Also, GLC will beat Victorious even though I love Victorious.

  • Nathan (NR2012)

    @disney rocks After my predicted GLC viewer #, I put a plus sign next to it MEANING that GLC might get nothing lower than 3.5 million, might get 3.5 million, or it might get something higher than 3.5 million I also haven’t seen THAT much promotion for GLC, since Disney was busy promoting Friday night, and super adventure weekend. :)

  • Nathan (NR2012)

    Nah I don’t think GLC will beat Victorious. Nickelodeon literally promoted the blonde squad, and the new HTR after EVERY SINGLE COMMERCIAL BREAK THROUGHOUT the week. If Victorious gets less than 4 million, I’d be disappointed. Even Rhon is expecting 4 million for the new Victorious. So basically its Victorious VS. Good Luck Charlie! This is going to be awesome!

  • disney rocks

    I think Victorious could do 4 million, but get beat by GLC.

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