“Night of Premieres” Programming Leads Disney Channel to Friday’s Top 7 TV Telecasts in Kids 2-11

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

 

“Night of Premieres” Programming Leads Disney Channel to Friday’s

Top 7 TV Telecasts in Kids 2-11, the Top 18 in Kids 6-11 and Top 14

in Tweens, and Cable TV’s Top 4 Telecasts in Total Viewers

~Is Cable TV’s #1 Network in Prime/Total Day in Viewers; Sweeps #1 in Kids/Tweens

 

Season 2 Premiere of “My Babysitter’s a Vampire” Is Friday’s #2 TV

Telecast in Tweens, and Cable TV’s #2 Telecast in Total Viewers

 

“A.N.T. Farm” Hits Season-2 Highs Across All Demos; Ranks as Friday’s #1 TV/Cable TV Telecast in Kids 2-11, Kids 6-11, Tweens and Total Viewers

 

Gravity Falls” is Cable’s TV #1 Telecast at 9:30 P.M. in Total Viewers,

and TV’s #1 Telecast in Kids 2-11, Kids 6-11 and Tweens 9-14

 

Friday, June 29, 2012

 

With Friday’s ‘Night of Premieres,featuring the Season 2 debut of “My Babysitter’s a Vampire,” an all new “A.N.T. Farm” and the launch of animated series “Gravity Falls,” Disney Channel ranked as cable TV’s #1 network in Prime in Total Viewers (3.1 million), surpassing #2 network SyFy by a hefty 55% (2.0 million), and was TV’s #1 network in Kids 2-11 (1.8 million/4.5 rating), Kids 6-11 (1.5 million/6.0 rating) and Tweens 9-14 (1.3 million/5.3 rating).

 

Furthermore, Disney Channel was easily cable TV’s #1 network in Total Day in Total Viewers (2.3 million), overshadowing runner-up Nickelodeon by a sizeable 28% (vs. 1.8 million).

 

Impressively, led by “A.N.T. Farm,” which posted Season 2 highs across all target demos, Disney Channel delivered TV’s Top 7 TV telecasts in Kids 2-11, the Top 18 TV telecasts in Kids 6-11 and the Top 14 TV telecasts in Tweens 9-14, and was home to cable TV’s Top 4 telecasts in Total Viewers.

 

  • At 8 o’clock, the Season 2 premiere of “My Babysitter’s a Vampire” ranked as Friday’s #2 cable TV telecast in Total Viewers (3.2 million) and the #2 TV telecast in Tweens 9-14 (1.3 million/5.5 rating).

 

  • “My Babysitter’s a Vampire” more than doubled time period runner-up Nickelodeon in Kids 2-11 (126% – 1.8 million vs. 796,000), Kids 6-11 (158% – 1.5 million vs. 582,000) and Tweens 9-14 (102% – 1.3 million vs. 644,000).

 

  • At 8:30 p.m., an all-new “A.N.T. Farmrecorded Season 2 highs across all demos, including Total Viewers (3.4 million), Kids 2-11 (2.1 million/5.2 rating), Kids 6-11 (1.8 million/7.4 rating) and Tweens 9-14 (1.5 million/6.1 rating).

 

  • “A.N.T. Farm” stood as Friday’s #1 cable TV telecast in Total Viewers, and the #1 TV telecast in Kids 2-11, Kids 6-11 and Tweens 9-14.

 

  • “A.N.T. Farm” exceeded the #2 network in the half-hour, Nickelodeon, by massive triple-digit percentages in key demos: by 153% in Kids 2-11 (2.1 million vs. 831,000), by 199% in Kids 6-11 (1.8 million vs. 601,000) and by 159% in Tweens 9-14 (1.5 million vs. 579,000).

 

  • At 9:30 p.m., the launch of “Gravity Falls” dominated its time period, ranking as cable TV’s #1 telecast in Total Viewers (3.1 million) and the #1 TV telecast in Kids 2-11 (2.0 million/4.9 rating), Kids 6-11 (1.6 million/6.6 rating) and Tweens 9-14 (1.3 million/5.3 rating).

 

  • “Gravity Falls” towered over TV’s #2 network in the half-hour, NBC (“U.S. Olympic Trials”), by 229% in Kids 2-11 (2.0 million vs. 608,000), by 322% in Kids 6-11 (1.6 million vs. 379,000) and by 266% in Tweens 9-14 (1.3 million vs. 355,000).

 

 

(Source: Nielsen Media Research (National Ratings, Live + Same Day, 6/29/12).

blog comments powered by Disqus