Surging Year to Year, ABC Takes Second to NBC’s Olympic Trials Finals on Sunday

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via press release:

Surging Year to Year, ABC Takes Second to NBC’s Olympic Trials Finals on Sunday

 

Drawing its Largest Audience This Summer, ABC’s Replay “America’s Funniest Home Videos” Finishes as the No. 1 Non-Sports Show in the 7pm Hour with Adults 18-49

 

On its First Original Telecast in 3 Weeks, ABC’s “Secret Millionaire” Returns as the Most-Watched Non-Sports Show in the 8 O’clock Hour with a Season High in Teens

 

Returning Against the Finals of the Women’s Gymnastic Olympic Trials,

ABC’s “EM: Weight Loss Edition” Shoots Up by Double-Digit Percentages

From Start to Finish

 

Sunday Night (7:00-11:00 p.m.)

ABC took second to NBC with its Olympic Trials (Finals for Track and Field, Swimming and Women’s Gymnastics) on Sunday night in Adults 18-49 (1.2/4), leading Fox by 9% (1.1/4) and CBS by 50% (0.8/2).

 

  • The Network surged over the same night last summer (7/3/11) by 15% in Total Viewers (4.5 million vs. 3.9 million) and by 71% in Adults 18-49 (1.2/4 vs. 0.7/3).

 

“America’s Funniest Home Videos” (7:00-8:00 p.m.)

During the 7 o’clock hour, ABC’s repeat “America’s Funniest Home Videos” tied CBS’ original “60 Minutes” as the No. 1 non-sports program among Adults 18-49 (1.1/4).

 

  • Building week to week in viewers (+10%) and young adults (+11%), “AFHV” generated its most-watched telecast (5.1 million) this summer.

 

“Secret Millionaire” (8:00-9:00 p.m.)

Returning to original for the first time in 3 weeks, ABC’s “Secret Millionaire” (5.0 million) stood as the most-watched non-sports program from 8:00-9:00 p.m. Opposite the Olympic Trials’ Swimming Finals, the ABC unscripted series gained viewers and young adult audience throughout its broadcast.

 

  • ABC’s “Secret Millionaire” shot up 40% over its most recent original with Teens 12-17, hitting its best number this summer.

 

“EM: Weight Loss Edition” (9:00-11:00 p.m.)

On its first original airing in 3 weeks, ABC’s “EM: Weight Loss Edition” grew during each half-hour from 9:00-11:00 p.m. against the Women’s Gymnastics Finals Olympic Trials on NBC, surging by double-digit percentages from start to finish in Total Viewers (+25% – 3.6 million to 4.5 million) and Adults 18-49 (+27% – 1.1/3 to 1.4/4). 

 

  • Like its lead-in, ABC’s “EM: Weight Loss Edition” jumped 40% over its last first-run telecast with Teens 12-17 to hit a season high.  In addition, despite the increased competition from the Olympic Trials, the show held 100% of its Adult 18-34 audience from its last original broadcast.

 

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 44% currently, from 41% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

 

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 07/01/12.

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