Sunday Cable Ratings: 'BET Awards' + 'True Blood', European Football, 'Keeping Up With the Kardashians', 'Real Housewives of NJ' & More

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(128) Comments - Add Yours!

1. scifi

   Posted July 4, 2012 at 2:13 AM

   Well, ok. Next week is the deadline.

2. Nadine

   Posted July 4, 2012 at 10:06 AM

   @JustTunedIn
   I guess if one is OK with using Live + SD, then that is not really much different to use encore presentation if it is within the Live + SD time frame.
   But it is different, really, because advertisers probably pays per broadcast for their ads. So they need to figure the ad price based on the number of heads they’re reaching for each broadcast. The recorded re-viewings are of the same broadcast with the same ads, so they can count, at least on some leve. After all, ratings are for ad rates. It’s ok to compare all broadcasts of a show in one day–but then you should do this kind of summing up for all the shows and compare them. And I don’t think FS would win if they did that (but seriously, I don’t know.) So it’s real hokey, yeah.

3. Nadine

   Posted July 4, 2012 at 10:13 AM

   @Holly
   Furthermore, I’m positive there are legal privacy issues. It’s nobody’s business what TV shows I watch. It’s already a zippy topic for computers, but for those, I can choose to distance myself from sites like Facebook, which track my habits — or any sites that track my viewing habits. But you get no choice if Big Brother is installed in your digital cable box. The Nielsen viewers have all given informed consent for being monitored. So I would vigorously oppose such a measure, and I think the law would support me.

4. Holly

   Posted July 4, 2012 at 11:20 AM

   @Nadine,

   Absolutely, privacy is a huge issue.

5. The End

   Posted July 4, 2012 at 5:51 PM

   @Nadine

   A way to avoid that would be to give people the choice if they want to be involved in the ratings process but at the very most track the number of people viewing a program at any given time.

   I don’t think people would mind if their viewing habits wern’t tracked but were only counted as a unique viewer when watching a specific show.

   Granted a simplistic system that only tracks viewers would mean a radical overhaul of advertising on TV in general.

   Which to me suggests an opt in system that tracks detailed info like age and what not should be optional and factored into any new system that gets developed.

6. Ayranci

   Posted July 5, 2012 at 7:13 AM

   Gravity Falls (Disney Channel)
   -9:25 PM: 2.710 million viewers, 0.37 A18-49

   These rating belongs to Saturday Ratings. CHANGE!!!

7. SF

   Posted July 5, 2012 at 8:18 AM

   I watched Big Foot on SyFy. Crazy B-flick!! Keep ‘em coming!! Lol!

8. Nadine

   Posted July 5, 2012 at 11:08 AM

   @The End
   Yeah but here’s the thing: there’s no statistical correlation (that’s of any use to anyone) between opting out of being monitored and taste in TV watching. There’s no accounting for them nor is it easy to figure out what shows (& ads!) they’re watching. 60-years olds and 25-year olds would choose to opt out–apart from all the other factors they use. Even if the percentage of the population opting out were only 20%, that’s quite significant. And since unquestionably such data would be sold to advertisers, once this is known the percentage opting out would be higher than that. Lack of faith in statistical methods may be somewhat naive. I think you get more accurate monitoring the way they do it than with only a random portion of the population participating. In the end, they’d probably use a SAMPLE of those agreeing to be monitored, in order to offset the randomness of those excluded.