TV Ratings Wednesday: 'Macy's Fourth of July Spectacular' Leads NBC to Nightly Win

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July 5th, 2012


Adults 18-49: Rating/Share 1.3/5 1.1/4 0.7/3 0.7/3 0.6/3 0.2/1
Adults 18-34: Rating/Share 0.8/4 1.0/5 0.5/2 0.4/2 0.6/3 0.2/1
Total Viewers (million) 5.502 2.730 2.722 4.444 1.570 0.881


Due to the nature of live sports programming the ratings for NBC (Macy's 4th of July Spectacular)  & CBS (Boston Pops Fireworks Spectacular) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

NBC was the number one network among adults 18-49 and  total viewers.

On NBC, the Macy's 4th of July Spectacular earned a 1.7 adults 18-49 rating during its live presentation. This was down four tenths from last year's special (which earned a 2.1/8) The special encored directly following the live presentation, and earned a 1.4 adults 18-49 rating during its second broadcast.

On CBS, Boston Pops Fireworks Spectacular scored 0.8 adult 18-49 rating, down three tenths from last years' 1.1 adults 18-49 rating.

On ABC,  the second episode of Final Witness garnered a 0.7 adults 18-49 rating, down three tenths from from last week's 1.0 rating.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, July 4, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC Betty White's Off Their Rockers -R 1.0 4 4.153
FOX New Girl -R 0.6 3 1.788
CBS Dogs in the City -R 0.6 3 3.472
ABC The Middle -R 0.5 2 2.772
CW America's Next Top Model -R 0.2 1 0.689
8:30PM ABC Suburgatory -R 0.6 2 2.351
NBC Up all Night -R 0.6 3 2.304
FOX New Girl -R 0.6 3 1.568
9:00 PM NBC Macy's 4th of July Spectacular -Live 1.7 7 7.868
ABC Modern Family -R 0.9 4 2.710
CBS Criminal Minds -R 0.7 3 4.420
FOX New Girl -R 0.6 2 1.425
CW America's Next Top Model -R 0.2 1 0.700
9:30PM ABC Modern Family -R 0.9 4 2.677
FOX New Girl -R 0.6 2 1.498
10:00PM NBC Macy's 4th of July Spectacular -R 1.4 5 5.408
CBS Boston Pops Fireworks Spectacular -Live 0.8 3 5.435
ABC Final Witness 0.7 3 2.722


Late Night results (via press note from NBC):

In Late-Night Metered Markets Wednesday night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.3/6 with an encore telecast; CBS's "Late Show with David Letterman," 1.8/5 with an encore; and ABC's combo of "Nightline," 2.7/7; and "Jimmy Kimmel Live," 1.2/4 with an encore. 
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.6/4 with an encore; "Late Show," 0.4/2 with an encore; "Nightline," 0.8/3; and "Jimmy Kimmel Live," 0.4/2 with an encore.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.1/4 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3 with an encore).  In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2 with an encore).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • Tommy

    So is it safe to assume that a 0.2 is the floor for the CW?

    I wonder if that 0.2 is just a couple hundred thousand people that leave there tv on the CW for background noise…

  • John A

    Wow New Girl repeats horribly.

  • Jiji Moran

    Wow! Betty White beat everyone (both overall numbers and demo) in her timeslot. Who would’ve thought?

  • Hades

    @Tommy, CW have hot 0.1 a few times alreadt this summer

  • JR

    A repeat of L.A. scored a 0.1 earlier in the week. :)

  • disney rocks

    MF repeats bad for such a popular show.

  • bk

    Heh, ‘ leads NBC to a nightly win’- The NBC execs should probably print out this article and frame it,because I reaaaaaally don’t see this happening that often in their future XD

  • Ralph Hahn

    NBC was smart to use Regis Philbin as its host of the fireworks last night.
    Maybe this was meant to tied Regis in with NBC, He could end up being Kathie Lee Gifford’s co-host on “Today’s” 4th hour.

    With NBC’s other NYC annual live events, the Thanksgiving Parade” and the Rock Center Christmas Tree lighting, I’ve just grown tired of seeing Al Roker emcee these things all the time. He and Ann Curry would anchor these things. Al seems to have lost his enthusiasm the past couple of years. I think he is sincere person, but on air, he’s coming across as a phony. I’m not a BIG fan of Regis, but he was a breath of fresh air last night. The fireworks, though, seemed to be missing something. Badly edited songs played during the “OOOOHS & AHHHHHS.” And, way too many wide shots. Could have used a few closeups of one big launch. And, NBC seemed to have all of its cameras in Manhattan in Brooklyn and Queens and none viewing Manhattan’s skyscrapers from the other direction. The ever-rising, but not ready for occupancy ‘1 World Trade Center’, is already the tallest building in the City. Some of the music played was quickly faded out before the song’s ending, or just chopped off altogether.

    On a scale of 1-10, I’d give the fireworks show a ‘4’.

  • Kaylie

    I think Fox should really promote Raising Hope. Give it those marathons.

  • gerry

    @ ralph

    as absolutely annoying as regis philbin is, you are right on the money with that. hoda (sp?) moves to the official today and 10 am becomes regis and kathie lee all over again.

    the only way i could have appreciated regis as the host would have been if they shot him in the air attached to a firecracker.

  • cc

    Really, Regis and Betty White lead nbc in the ratings last night. Think it’ll sink in to the nbc execs that viewers do tune in to see people over 40?

  • rob60990

    Yawn, it was a holiday. Nothing was going to do well last night except the Macy’s fireworks.

  • Pete

    It is so uncommon to see three sitcoms in the same timeslot. The New Girl vs. Happy Endings vs. Go On battle will definitely be interesting next season.

  • Oliver

    Great night for NBC.

    Remember it was 4th of July. TV viewing is always hugely down on holidays.

    Note young-skewing shows repeating really badly. Dogs in the City originals pull low 1s yet the repeat got 0.6. Off Their Rockers originals get mid 1s, and its repeat got 1.0. Compare with New Girl, where originals get mid-2s and the repeats gets 0.6.

  • CrimTV


    NBC won nightly in Mondays since February and has also won in Summer many times

  • Oliver

    Really, Regis and Betty White lead nbc in the ratings last night. Think it’ll sink in to the nbc execs that viewers do tune in to see people over 40?

    What are you talking about?

    NBC’s schedule has been full of people over 40 in recent years: Betty White, Kathy Bates, Tina Fey/Alec Baldwin/Tracy Morgan/Jane Krakowski, Steve Carrell/Rainn Wilson, Ken Jeong, Will Arnett, Hank Azaria, Paul Reiser, Mariska Hargitay and Debra Messing among others.

    I actually think NBC may have the opposite problem and their casts skew too old. Look towards the CBS sitcoms where three of their four mega-hits have young leads (HIMYM, 2 Broke Girls and TBBT).

  • Don

    How well does PBS’s Capitol Fourth do??? This year Tom B from DWTS and AFV hosted.

  • hubert_wentland

    actually, CBS won one of last Mondays this season when The Voice was on. it wasn’t a constant hit.

  • RJ


    I think an 0.2 is the CEILING for the CW. Baha. :D

  • frodo

    CBS does so bad in the summer hopefully that translates to the Autumn/Winter as well, will teach them to be a little bit more creative and selective with their programs, than to have reality shows about dogs and the same old procedural bull crap, and in autumn there is that Elementary show which is a complete rip off of Sherlock.

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