TV Ratings Wednesday: 'Macy's Fourth of July Spectacular' Leads NBC to Nightly Win

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July 5th, 2012


Adults 18-49: Rating/Share 1.3/5 1.1/4 0.7/3 0.7/3 0.6/3 0.2/1
Adults 18-34: Rating/Share 0.8/4 1.0/5 0.5/2 0.4/2 0.6/3 0.2/1
Total Viewers (million) 5.502 2.730 2.722 4.444 1.570 0.881


Due to the nature of live sports programming the ratings for NBC (Macy's 4th of July Spectacular)  & CBS (Boston Pops Fireworks Spectacular) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

NBC was the number one network among adults 18-49 and  total viewers.

On NBC, the Macy's 4th of July Spectacular earned a 1.7 adults 18-49 rating during its live presentation. This was down four tenths from last year's special (which earned a 2.1/8) The special encored directly following the live presentation, and earned a 1.4 adults 18-49 rating during its second broadcast.

On CBS, Boston Pops Fireworks Spectacular scored 0.8 adult 18-49 rating, down three tenths from last years' 1.1 adults 18-49 rating.

On ABC,  the second episode of Final Witness garnered a 0.7 adults 18-49 rating, down three tenths from from last week's 1.0 rating.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, July 4, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC Betty White's Off Their Rockers -R 1.0 4 4.153
FOX New Girl -R 0.6 3 1.788
CBS Dogs in the City -R 0.6 3 3.472
ABC The Middle -R 0.5 2 2.772
CW America's Next Top Model -R 0.2 1 0.689
8:30PM ABC Suburgatory -R 0.6 2 2.351
NBC Up all Night -R 0.6 3 2.304
FOX New Girl -R 0.6 3 1.568
9:00 PM NBC Macy's 4th of July Spectacular -Live 1.7 7 7.868
ABC Modern Family -R 0.9 4 2.710
CBS Criminal Minds -R 0.7 3 4.420
FOX New Girl -R 0.6 2 1.425
CW America's Next Top Model -R 0.2 1 0.700
9:30PM ABC Modern Family -R 0.9 4 2.677
FOX New Girl -R 0.6 2 1.498
10:00PM NBC Macy's 4th of July Spectacular -R 1.4 5 5.408
CBS Boston Pops Fireworks Spectacular -Live 0.8 3 5.435
ABC Final Witness 0.7 3 2.722


Late Night results (via press note from NBC):

In Late-Night Metered Markets Wednesday night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.3/6 with an encore telecast; CBS's "Late Show with David Letterman," 1.8/5 with an encore; and ABC's combo of "Nightline," 2.7/7; and "Jimmy Kimmel Live," 1.2/4 with an encore. 
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.6/4 with an encore; "Late Show," 0.4/2 with an encore; "Nightline," 0.8/3; and "Jimmy Kimmel Live," 0.4/2 with an encore.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.1/4 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3 with an encore).  In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2 with an encore).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • rob60990

    “Note young-skewing shows repeating really badly. Dogs in the City originals pull low 1s yet the repeat got 0.6. Off Their Rockers originals get mid 1s, and its repeat got 1.0. Compare with New Girl, where originals get mid-2s and the repeats gets 0.6.”

    I don’t think many young people are going to stay home on the 4th of July to watch sitcom reruns…

  • Joseph

    I wonder if the weather in Boston (a downpour and lightning briefly stopped the Pops’ concert last night just before the portion shown on CBS was to begin) scared potential viewers away.

  • Joseph

    Univision topped the broadcast nets in the 18-34 demo, and probably topped the networks in the 18-49 demo in two (8-9 P.M. EDT/PDT and 10-11 P.M. EDT/PDT) last night (July 4th).

  • Networkman

    Kaylie, you are right. FOX should start giving Raising Hope more exposure. Heck, even try some episodes behind Family Guy for the Summer. It seems as if the first season’s episodes of New Girl are starting to get repeated to death. Raising Hope has the hard task of starting off the night come Fall. FOX should really try and give it more exposure. FOX can even cut So You Think You can dance down to to one hour and a half for serveral weeks and have Raising Hope follow it.

  • http://tvbythenumbers.com Robert Seidman

    @Joseph: nope. Uni tied for #1 in A18-49 at 8p, but NBC beat it at 10p (1.4 v 1.2).

  • Charles

    Was the fireworks show on last year? I wonder how the ratings compared if it was. With the insane heat this year for the 4th I know a lot of people stayed home and probably watched on TV instead of going out like they normally might. Also the repeat at 9PM was the exact same as the 8PM hour. Put the two together and it had over 13 Million Viewers.

  • http://tvbythenumbers.com Robert Seidman

    Was the fireworks show on last year? I wonder how the ratings compared if it was

    uh, that info is in the post…

  • Ellen in NYC

    I live four blocks from the Hudson River. I could hear the explosions of the fireworks. I watched it on TV. In spite of that miserable music.

    The first time they had it on the west side, it was a big deal because it had been on the other side of Manhattan for so long. So I went in the heat and was crammed onto the West Side Highway with a gazillion other people. Wild horses couldn’t get me out there again.

  • bk

    My apologies,you’re right that on mondays a single program is elevating NBC above their usual woeful ratings par.I guess I kinda forgot about that show (Probably because I have a Pavlovian reflex to avoid singing/dancing/’talent’/reality programs like the black death they are :D ). Still, my sentiment (barely) stands as NBC’s overall performance leaves a lot to be desired

  • a p garcia

    In a way NBC Fireworks show disappointed me. It was billed with Taylor Swift and Katy Perry and Kenny Chesney. Katy Perry and Kenny Chesney did not dissappoint, it was the part of Taylor Swift which was a recording of her song and not live as was expected.

  • A

    isnt it kinda low for the 4th of july special? I mean its America…..only 7 million viewers? lol :D

  • Bob

    CBS is the best network….the only one with eyeballs. NBC would die to have the shows that CBS has.

  • Nadine

    … but according the PBS press release you just posted, PBS get 6.3 million viewers for their DC fireworks display with Tom Bergeron, the National Symphony and the phenomenal armed services bands. They don’t post an age cohort number, but surely it doesn’t matter for them. And I did think it was clearly the best of the shows.

  • Ultima

    Heh, ‘ leads NBC to a nightly win’- The NBC execs should probably print out this article and frame it,because I reaaaaaally don’t see this happening that often in their future XD

    So you clearly haven’t looked at the ratings for the past month and are completely clueless as to how NBC performs during the summer, yet you felt compelled to post garbage like this?

    You should probably print out your comment and frame it, because I reaaaaaally don’t see anyone saying anything that dumb very often in the future.

  • Ultima

    isnt it kinda low for the 4th of july special? I mean its America…..only 7 million viewers? lol

    Most people go out and see a local fireworks show instead of watching one on TV.

  • JoeyDavid.com

    NBC misled people on who was to appear on that Fourth of July thing you guys have, they said Madonna was to be on, even though she’s on tour, I was thinking her performance was pre-recorded. But NO. All they did was play ‘Holiday’??? The commercials said Madonna was to perform. It was such a boring show. And it wasn’t even Live. It showed pitch dark but it wasn’t even dark yet, I am in the same time zone as New York.

  • thesnowleopard

    USA didn’t even bother to run any original episodes this week. It’s been kind of a TV wasteland.

  • Ultima

    And it wasn’t even Live. It showed pitch dark but it wasn’t even dark yet, I am in the same time zone as New York.

    Are you suggesting that they were broadcasting it from the future?

  • vikrammangat@yahoo.com

    new girl rules.

  • sebacon

    i agree with frodo

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