TV Ratings Wednesday: 'Macy's Fourth of July Spectacular' Leads NBC to Nightly Win

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July 5th, 2012


Adults 18-49: Rating/Share 1.3/5 1.1/4 0.7/3 0.7/3 0.6/3 0.2/1
Adults 18-34: Rating/Share 0.8/4 1.0/5 0.5/2 0.4/2 0.6/3 0.2/1
Total Viewers (million) 5.502 2.730 2.722 4.444 1.570 0.881


Due to the nature of live sports programming the ratings for NBC (Macy's 4th of July Spectacular)  & CBS (Boston Pops Fireworks Spectacular) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

NBC was the number one network among adults 18-49 and  total viewers.

On NBC, the Macy's 4th of July Spectacular earned a 1.7 adults 18-49 rating during its live presentation. This was down four tenths from last year's special (which earned a 2.1/8) The special encored directly following the live presentation, and earned a 1.4 adults 18-49 rating during its second broadcast.

On CBS, Boston Pops Fireworks Spectacular scored 0.8 adult 18-49 rating, down three tenths from last years' 1.1 adults 18-49 rating.

On ABC,  the second episode of Final Witness garnered a 0.7 adults 18-49 rating, down three tenths from from last week's 1.0 rating.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, July 4, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC Betty White's Off Their Rockers -R 1.0 4 4.153
FOX New Girl -R 0.6 3 1.788
CBS Dogs in the City -R 0.6 3 3.472
ABC The Middle -R 0.5 2 2.772
CW America's Next Top Model -R 0.2 1 0.689
8:30PM ABC Suburgatory -R 0.6 2 2.351
NBC Up all Night -R 0.6 3 2.304
FOX New Girl -R 0.6 3 1.568
9:00 PM NBC Macy's 4th of July Spectacular -Live 1.7 7 7.868
ABC Modern Family -R 0.9 4 2.710
CBS Criminal Minds -R 0.7 3 4.420
FOX New Girl -R 0.6 2 1.425
CW America's Next Top Model -R 0.2 1 0.700
9:30PM ABC Modern Family -R 0.9 4 2.677
FOX New Girl -R 0.6 2 1.498
10:00PM NBC Macy's 4th of July Spectacular -R 1.4 5 5.408
CBS Boston Pops Fireworks Spectacular -Live 0.8 3 5.435
ABC Final Witness 0.7 3 2.722


Late Night results (via press note from NBC):

In Late-Night Metered Markets Wednesday night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.3/6 with an encore telecast; CBS's "Late Show with David Letterman," 1.8/5 with an encore; and ABC's combo of "Nightline," 2.7/7; and "Jimmy Kimmel Live," 1.2/4 with an encore. 
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.6/4 with an encore; "Late Show," 0.4/2 with an encore; "Nightline," 0.8/3; and "Jimmy Kimmel Live," 0.4/2 with an encore.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.1/4 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3 with an encore).  In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2 with an encore).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • bk

    [quote]You should probably print out your comment and frame it, because I reaaaaaally don’t see anyone saying anything that dumb very often in the future.[/quote]
    Ah,personal attacks,gotta love them.. and tbh, it’s kinda funny how you manage to take a valid point and lay it out in the most obnoxious way possible. Keep up with the good work (which won’t exactly offset the fact that NBC’s scripted outings are sub-par and will weigh down the reality programming as well)

  • JoeyDavid.com


    Ugh no, I am saying they did it from a day before. Maybe it’s the colors on my plasma TV it looked dark outside but when I looked out side my window at the time it was a bit light out. Unless in NYC it gets darker than here in Toronto..lol..

  • Holly


    Wouldn’t it be kind of hard to do that without anyone noticing?

  • Brian

    CC, if this was true then Harry’s Law would still be on the air and they would have cancelled crap like Whitney.

    Speaking of Harry’s Law. Save Harry’s Law is up to over 77,000 members. If you want to watch well-written TV, join up at http://www.facebook.com/WeWantHarry and click Like.

    By the way, Don, A Capital 4th got about 6.4 million viewers. So not too bad. I just wish NBC wasn’t so chintzy about going to a repeat of the same hour. You got Katy Perry and Kenny Chesney. You could have afforded another couple of artists like Fun and Karmin. You’re a big boy network, NBC. Quit trying to be cutrate like CW.

  • Ultima

    Ugh no, I am saying they did it from a day before.

    Seriously? Do you realize how stupid you sound? It’s a very large, very public event, and it certainly happens ON THE FOURTH OF JULY!

    Unless in NYC it gets darker than here in Toronto..lol..

    You do realize that the sun sets a full thirty minutes earlier in New York City than it does in Toronto, right?

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