Cable News Ratings for Thursday, July 5, 2012

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July 6th, 2012


Due to its time slot we don't usually  report the numbers for MSNBC’s new show, Cycle, but it scratched (audience failed to meet minimum Nielsen reporting levels) in the demo on Thursday with only 50,000 in adults 25-54.   It was not only the lowest demo in all of MSNBC’s programming for the entire 24 hours but it was Cycle’s lowest demo since it debuted about two weeks ago.  The only show that did worse (excluding CNBC) in the demo on Thursday was CNN’s Early Start with 49,000.

3-4P P 25-54
Net Period Days (000s)
MSNB 6/25/2012 M______ 105
MSNB 6/26/2012 _T_____ 87
MSNB 6/27/2012 __W____ 60
MSNB 6/28/2012 ___T___ 163
MSNB 6/29/2012 ____F__ 85
MSNB 7/2/2012 M______ 59
MSNB 7/3/2012 _T_____ 64
MSNB 7/5/2012 ___T___ 50


Live + Same Day Cable News Daily Ratings for Thursday, July 5, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,147            268            485
CNN         305            104            127
MSNBC         452            131            199
CNBC         171             55            104
FBN           69             16             33
HLN         214             88            121
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       2,063            405            733
CNN         472            140            195
MSNBC         879            247            378
CNBC         214            131            141
FBN         110             43             59
HLN         365            140            184
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends 1,072  313  534
CNN Early Start/Starting Point 201  94  101
MSNBC Morning Joe  338  134  154
CNBC Squawk Box  120  39  76
HLN Morning Express w/ Meade  225  112  176
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       1,711            341            480
CNN SITUATION ROOM         463             95            153
MSNBC HARDBALL WITH C. MATTHEWS         785            133            356
CNBC FAST MONEY         228             39            121
HLN EVENING EXPRESS         139             59             70
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       1,687            324            668
CNN SITUATION ROOM         315            111            134
MSNBC POLITICS NATION         714            127            287
CNBC MAD MONEY         135             36             65
HLN EVENING EXPRESS         145             67             84
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH       1,393            300            556
CNN ERIN BURNETT OUTFRONT         334            120            147
MSNBC HARDBALL WITH C. MATTHEWS         695            179            302
CNBC KUDLOW REPORT         129             49             69
HLN JANE VELEZ-MITCHELL         268             78            133
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       2,698            484            994
CNN ANDERSON COOPER 360         397            106            178
MSNBC ED SHOW         826            221            345
CNBC PEPSIS CHALLENGE         179             80            110
HLN NANCY GRACE         453            166            227
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY       1,956            382            696
CNN PIERS MORGAN TONIGHT         514            141            179
MSNBC RACHEL MADDOW SHOW         997            291            447
CNBC CRIME INC: STOLEN GOODS         225            165            155
HLN DR. DREW         241            100            126
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA       1,522            350            508
CNN ANDERSON COOPER 360         505            172            227
MSNBC LAST WORD W/L. ODONNELL         814            230            342
CNBC AMERICAN GREED         238            150            157
HLN NANCY GRACE         399            155            200
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE O'REILLY FACTOR       1,240            352            531
CNN ERIN BURNETT OUTFRONT         324            158            185
MSNBC ED SHOW         509            137            234
CNBC MAD MONEY           98             36             39
HLN SHOWBIZ TONIGHT         251             97            138

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Coffee Steve

    Whats going on with Ed’s show? He really has tumbled alot the past few weeks, is he out?

    Not a bad evening for Fox for a after a holiday night and Hannity was out and still did well.

  • Italian Mike



    There is a difference between what you said about Limbuagh and what I said about Maddow and Hayes. I was poking fun at there sexuality and that is not nice. It was low brow and it wasn’t funny. We don’t want to be overly sensitive but I believe most of us want to try to raise the discussion.

  • AppleStinx

    ‘The Sickle’ is getting hammered.

  • Italian Mike

    Ed over promised in Wisconsin. His numbers have been tumbling ever since.

  • Italian Mike

    He is not the most talented guy on TV. He also has very little carisma and he’s a liberal fat head. See now that’s Ok.


    Apple Stinx

    They could try Cupp and Ball in bikinis!!!!!

  • Coffee Steve

    @Italian Mike
    They could try Cupp and Ball in bikinis!!!!!

    I still wouldn’t watch MSNBC :mrgreen:

  • d.d.

    I’d watch S.E. Cupp shoot a bear or moose on MSNBC


    30 Times … Obama’s Unemployment Excuses

    June 2012: “Therefore, it is important not to read too much into any one monthly report and it is informative to consider each report in the context of other data that are becoming available.” (LINK:http://www.whitehouse.gov/blog/2012/07/06/employment-situation-june

    May 2012: “Therefore, it is important not to read too much into any one monthly report and it is helpful to consider each report in the context of other data that are becoming available.” SAME LINK

    April 2012: “Therefore, it is important not to read too much into any one monthly report and it is helpful to consider each report in the context of other data that are becoming available.” SAME LINK

    March 2012: “Therefore, it is important not to read too much into any one monthly report, and it is helpful to consider each report in the context of other data that are becoming available.”SAME LINK

    February 2012: “Therefore, as the Administration always stresses, it is important not to read too much into any one monthly report; nevertheless, the trend in job market indicators over recent months is an encouraging sign.” SAME LINK

    On , and on , they go . The White House has used this same excuse 30 times.


    Obama Uses First-Person Pronoun “I” And “Me” 117 Times In A Single Speech…

    Speaking in Sandusky, Ohio on July 5, President Barack Obama used the first-person pronouns “I” and “me” a combined 117 times in a speech that lasted about 25 minutes and 32 seconds.

    It’s all about me, Me, ME!!

    (Who has the boring job of counting his minutes & seconds ? )


    I despise World Net Daily , it’s sensational news , it’s birther info., etc. , but I totally disapprove of this .

    Spy Drone Buzzes Journalist’s Secluded Home

    World Net Daily editor and prominent Obama administration critic Joseph Farah revealed how his secluded property was buzzed by a spy drone – part of what Farah fears is a “war” being waged by the administration against its political adversaries.

    Do I believe this happened? You bet !


    Best Buy Laying Off 2400, but, the IRS is hiring big time.



  • Nick Czar


    While guzzling beer Obama asked the bar’s owner to switch channels
    from FOX news to another news channel.

    I suspect the president would rather watch MSNBC which covers
    both sides of the news.

    On politics they cover the far left, ultra left, radical left and OWS

    On religion they cover all sides…Muslim, and anything islamic.

    All of this presented by attractive, photogenic, gender confused hosts.

  • Jeff

    Italian Mike, I’m far from being a saint on the name calling front.
    Tacky sexuality slurs are nothing new in here, hillbilly and a majority of all Republicans and conservatives in here are guilty of name calling or simular posts. I’m sure I’m going to hell for it, lol!

  • Italian Mike


    Coffee Steve

    Yeah I wouldn’t watch either but I might take a peek.

  • Rick

    I think that Ed over shot on his position. I do not think that in general the American public is as far right as Ed presented himselve.
    The media is supposed to investigate and expose the falasies of political positions.
    There are falasies of what both MSNBC and FOX anchors promote on their programing as well as the politicians. It it up to the American public to filter out the cr*p and figure out what is the truth.
    At this time the politician are producing a lot of smoke obscurring the cr*p.
    Ed did not produce enough smoke to obscure the cr*p he was dishing out and people have saw through his smoke.

  • Rick

    I do not think that in general the American public is as far LEFT as Ed presented himself.

    I correct myself

  • Italian Mike



    See what I mean Jeff by raising the discussion. The question before us is would you watch the sickle if S.E. Cupp and Krystal Ball wore bikinis? This is the kind of high brow, pipe smoking, with patches on the elbows discussion I would like to see on this site.

  • Italian Mike



    A lot of people new to politics saw how MSNBC hurt Bush and helped President Obama get elected. How much they helped is debatable. When Ed promised victory in Wisconsin people thought he could deliver. When the effort flopped people lost faith. That is my take on it. I could be wrong.

  • Coffee Steve

    The White House has used this same excuse 30 times.

    Hopefully we’ll just hear that excuse 4 more times, then we’ll hear “Ok Mitt, your turn”

  • marvin

    I see Squawkbox got ANOTHER ugly rating.

    And the “Holiday week” is no excuse. Actually, if Squawk had its old appeal, ratings would be UP this week because so many vacationers (who would otherwsie be working and unable to watch) could tune in before hitting the beach, the links, etc. Note that Fast Money again had 100,000 more viewers than what was once CNBC’s flagship show.

    How long before Squawk makes major changes of some kind? (For example, like remembering their audience is there for information about what to trade/invest in, NOT for political debate and analysis.)

  • Rick

    Since we have heard the same excuse from the White House 30 time we can start tuning them out becuase they are just telling us something they have already told us.

    I want to hear something new and different. So far I haven’t heard any thing different from either side.

  • KirbbDogg

    the cycle is not working beacuse it comes off like a rip off of the five. and everyone one that show act fake and reading of the script.

  • Rick

    Italian Mike

    As I said there was a falasy in what Ed was saying about the referendum in Wisc. He was talking about what he wanted to happen and the only thing he focused on was all the reasons of why Walker was wrong and should have been voted out.

    There were good reasons why Walker did what he did. Nobody proposed a solution to the problem that Walker is trying to solve. They just said that he should be removed from office.

    We have the same problem with Obamacare. The republicans just say it is bad legislation, therefore it should be repealed but they do not have a healthcare plan themselves.

    Chief Justice Roberts simply said that the court was not there to determine between good and bad legislation and that taxes were taxes regardless of whether law makers called them a fee or a penalty.

    Politician need to stop playing political word games and focus on writing good legislation.

  • USAmerica1st

    @d.d. extremely long posts are the wrong way to go about it. S.E.Cupp is pretty cute though.

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