Due to its time slot we don't usually report the numbers for MSNBC’s new show, Cycle, but it scratched (audience failed to meet minimum Nielsen reporting levels) in the demo on Thursday with only 50,000 in adults 25-54. It was not only the lowest demo in all of MSNBC’s programming for the entire 24 hours but it was Cycle’s lowest demo since it debuted about two weeks ago. The only show that did worse (excluding CNBC) in the demo on Thursday was CNN’s Early Start with 49,000.
| CYCLE | |||
| 3-4P | P 25-54 | ||
| Net | Period | Days | (000s) |
| MSNB | 6/25/2012 | M______ | 105 |
| MSNB | 6/26/2012 | _T_____ | 87 |
| MSNB | 6/27/2012 | __W____ | 60 |
| MSNB | 6/28/2012 | ___T___ | 163 |
| MSNB | 6/29/2012 | ____F__ | 85 |
| MSNB | 7/2/2012 | M______ | 59 |
| MSNB | 7/3/2012 | _T_____ | 64 |
| MSNB | 7/5/2012 | ___T___ | 50 |
-
Live + Same Day Cable News Daily Ratings for Thursday, July 5, 2012
| P2+ (000s) | 25-54 (000s) | 35-64 (000s) | ||
| Total Day | ||||
| FNC | 1,147 | 268 | 485 | |
| CNN | 305 | 104 | 127 | |
| MSNBC | 452 | 131 | 199 | |
| CNBC | 171 | 55 | 104 | |
| FBN | 69 | 16 | 33 | |
| HLN | 214 | 88 | 121 | |
| Primetime | P2+ (000s) | 25-54 (000s) | 35-64 (000s) | |
| FNC | 2,063 | 405 | 733 | |
| CNN | 472 | 140 | 195 | |
| MSNBC | 879 | 247 | 378 | |
| CNBC | 214 | 131 | 141 | |
| FBN | 110 | 43 | 59 | |
| HLN | 365 | 140 | 184 | |
| Net | Morning programs (6-9 AM) | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | FOX & Friends | 1,072 | 313 | 534 |
| CNN | Early Start/Starting Point | 201 | 94 | 101 |
| MSNBC | Morning Joe | 338 | 134 | 154 |
| CNBC | Squawk Box | 120 | 39 | 76 |
| HLN | Morning Express w/ Meade | 225 | 112 | 176 |
| Net | 5PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | FIVE, THE | 1,711 | 341 | 480 |
| CNN | Situation Room | 463 | 95 | 153 |
| MSNBC | HARDBALL WITH C. MATTHEWS | 785 | 133 | 356 |
| CNBC | FAST MONEY | 228 | 39 | 121 |
| HLN | EVENING EXPRESS | 139 | 59 | 70 |
| Net | 6PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | SPECIAL RPT W/BRET BAIER | 1,687 | 324 | 668 |
| CNN | Situation Room | 315 | 111 | 134 |
| MSNBC | POLITICS NATION | 714 | 127 | 287 |
| CNBC | Mad Money | 135 | 36 | 65 |
| HLN | EVENING EXPRESS | 145 | 67 | 84 |
| Net | 7PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | The Fox Report W/S.SMITH | 1,393 | 300 | 556 |
| CNN | ERIN BURNETT OUTFRONT | 334 | 120 | 147 |
| MSNBC | HARDBALL WITH C. MATTHEWS | 695 | 179 | 302 |
| CNBC | Kudlow Report | 129 | 49 | 69 |
| HLN | JANE VELEZ-MITCHELL | 268 | 78 | 133 |
| Net | 8PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | THE OREILLY FACTOR | 2,698 | 484 | 994 |
| CNN | Anderson Cooper 360 | 397 | 106 | 178 |
| MSNBC | Ed Show | 826 | 221 | 345 |
| CNBC | PEPSIS CHALLENGE | 179 | 80 | 110 |
| HLN | Nancy Grace | 453 | 166 | 227 |
| Net | 9PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | Hannity | 1,956 | 382 | 696 |
| CNN | Piers Morgan Tonight | 514 | 141 | 179 |
| MSNBC | Rachel Maddow Show | 997 | 291 | 447 |
| CNBC | CRIME INC: STOLEN GOODS | 225 | 165 | 155 |
| HLN | Dr. Drew | 241 | 100 | 126 |
| Net | 10PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | ON THE RECORD W/GRETA | 1,522 | 350 | 508 |
| CNN | Anderson Cooper 360 | 505 | 172 | 227 |
| MSNBC | Last Word W/L. ODONNELL | 814 | 230 | 342 |
| CNBC | AMERICAN GREED | 238 | 150 | 157 |
| HLN | Nancy Grace | 399 | 155 | 200 |
| Net | 11PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | THE O'REILLY FACTOR | 1,240 | 352 | 531 |
| CNN | ERIN BURNETT OUTFRONT | 324 | 158 | 185 |
| MSNBC | Ed Show | 509 | 137 | 234 |
| CNBC | Mad Money | 98 | 36 | 39 |
| HLN | SHOWBIZ TONIGHT | 251 | 97 | 138 |
-
For other days cable news ratings click here.
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.
Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen Cable Network Coverage Estimates (as of July, 2011)
CNN/HLN: 101.12 million HHs
CNBC: 98.62 million HHs
FNC: 99.15 million HHs
MSNBC: 95.72 million HHs
Fox Business: 58.15 million HHs
Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.
Friday is open, and if you don’t leave now and go there, you’ll be charged with a overstaying your welcome tax