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Cable News Ratings for Thursday, July 5, 2012

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July 6th, 2012

 

Due to its time slot we don't usually  report the numbers for MSNBC’s new show, Cycle, but it scratched (audience failed to meet minimum Nielsen reporting levels) in the demo on Thursday with only 50,000 in adults 25-54.   It was not only the lowest demo in all of MSNBC’s programming for the entire 24 hours but it was Cycle’s lowest demo since it debuted about two weeks ago.  The only show that did worse (excluding CNBC) in the demo on Thursday was CNN’s Early Start with 49,000.

CYCLE
3-4P P 25-54
Net Period Days (000s)
MSNB 6/25/2012 M______ 105
MSNB 6/26/2012 _T_____ 87
MSNB 6/27/2012 __W____ 60
MSNB 6/28/2012 ___T___ 163
MSNB 6/29/2012 ____F__ 85
MSNB 7/2/2012 M______ 59
MSNB 7/3/2012 _T_____ 64
MSNB 7/5/2012 ___T___ 50

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Live + Same Day Cable News Daily Ratings for Thursday, July 5, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,147            268            485
CNN         305            104            127
MSNBC         452            131            199
CNBC         171             55            104
FBN           69             16             33
HLN         214             88            121
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       2,063            405            733
CNN         472            140            195
MSNBC         879            247            378
CNBC         214            131            141
FBN         110             43             59
HLN         365            140            184
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends 1,072  313  534
CNN Early Start/Starting Point 201  94  101
MSNBC Morning Joe  338  134  154
CNBC Squawk Box  120  39  76
HLN Morning Express w/ Meade  225  112  176
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       1,711            341            480
CNN Situation Room         463             95            153
MSNBC Hardball WITH C. MATTHEWS         785            133            356
CNBC FAST MONEY         228             39            121
HLN EVENING EXPRESS         139             59             70
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       1,687            324            668
CNN Situation Room         315            111            134
MSNBC POLITICS NATION         714            127            287
CNBC Mad Money         135             36             65
HLN EVENING EXPRESS         145             67             84
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC The Fox Report W/S.SMITH       1,393            300            556
CNN ERIN BURNETT OUTFRONT         334            120            147
MSNBC Hardball WITH C. MATTHEWS         695            179            302
CNBC Kudlow Report         129             49             69
HLN JANE VELEZ-MITCHELL         268             78            133
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       2,698            484            994
CNN Anderson Cooper 360         397            106            178
MSNBC Ed Show         826            221            345
CNBC PEPSIS CHALLENGE         179             80            110
HLN Nancy Grace         453            166            227
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC Hannity       1,956            382            696
CNN Piers Morgan Tonight         514            141            179
MSNBC Rachel Maddow Show         997            291            447
CNBC CRIME INC: STOLEN GOODS         225            165            155
HLN Dr. Drew         241            100            126
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA       1,522            350            508
CNN Anderson Cooper 360         505            172            227
MSNBC Last Word W/L. ODONNELL         814            230            342
CNBC AMERICAN GREED         238            150            157
HLN Nancy Grace         399            155            200
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE O'REILLY FACTOR       1,240            352            531
CNN ERIN BURNETT OUTFRONT         324            158            185
MSNBC Ed Show         509            137            234
CNBC Mad Money           98             36             39
HLN SHOWBIZ TONIGHT         251             97            138

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
  • Coffee Steve

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