Cable News Ratings for Thursday, July 5, 2012

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July 6th, 2012


Due to its time slot we don't usually  report the numbers for MSNBC’s new show, Cycle, but it scratched (audience failed to meet minimum Nielsen reporting levels) in the demo on Thursday with only 50,000 in adults 25-54.   It was not only the lowest demo in all of MSNBC’s programming for the entire 24 hours but it was Cycle’s lowest demo since it debuted about two weeks ago.  The only show that did worse (excluding CNBC) in the demo on Thursday was CNN’s Early Start with 49,000.

3-4P P 25-54
Net Period Days (000s)
MSNB 6/25/2012 M______ 105
MSNB 6/26/2012 _T_____ 87
MSNB 6/27/2012 __W____ 60
MSNB 6/28/2012 ___T___ 163
MSNB 6/29/2012 ____F__ 85
MSNB 7/2/2012 M______ 59
MSNB 7/3/2012 _T_____ 64
MSNB 7/5/2012 ___T___ 50


Live + Same Day Cable News Daily Ratings for Thursday, July 5, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,147            268            485
CNN         305            104            127
MSNBC         452            131            199
CNBC         171             55            104
FBN           69             16             33
HLN         214             88            121
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       2,063            405            733
CNN         472            140            195
MSNBC         879            247            378
CNBC         214            131            141
FBN         110             43             59
HLN         365            140            184
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends 1,072  313  534
CNN Early Start/Starting Point 201  94  101
MSNBC Morning Joe  338  134  154
CNBC Squawk Box  120  39  76
HLN Morning Express w/ Meade  225  112  176
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       1,711            341            480
CNN SITUATION ROOM         463             95            153
MSNBC HARDBALL WITH C. MATTHEWS         785            133            356
CNBC FAST MONEY         228             39            121
HLN EVENING EXPRESS         139             59             70
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       1,687            324            668
CNN SITUATION ROOM         315            111            134
MSNBC POLITICS NATION         714            127            287
CNBC MAD MONEY         135             36             65
HLN EVENING EXPRESS         145             67             84
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH       1,393            300            556
CNN ERIN BURNETT OUTFRONT         334            120            147
MSNBC HARDBALL WITH C. MATTHEWS         695            179            302
CNBC KUDLOW REPORT         129             49             69
HLN JANE VELEZ-MITCHELL         268             78            133
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       2,698            484            994
CNN ANDERSON COOPER 360         397            106            178
MSNBC ED SHOW         826            221            345
CNBC PEPSIS CHALLENGE         179             80            110
HLN NANCY GRACE         453            166            227
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY       1,956            382            696
CNN PIERS MORGAN TONIGHT         514            141            179
MSNBC RACHEL MADDOW SHOW         997            291            447
CNBC CRIME INC: STOLEN GOODS         225            165            155
HLN DR. DREW         241            100            126
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA       1,522            350            508
CNN ANDERSON COOPER 360         505            172            227
MSNBC LAST WORD W/L. ODONNELL         814            230            342
CNBC AMERICAN GREED         238            150            157
HLN NANCY GRACE         399            155            200
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE O'REILLY FACTOR       1,240            352            531
CNN ERIN BURNETT OUTFRONT         324            158            185
MSNBC ED SHOW         509            137            234
CNBC MAD MONEY           98             36             39
HLN SHOWBIZ TONIGHT         251             97            138

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Italian Mike



    In Wisconsin Governer Walker did offer a different way.

    I agrued this point with someone else on the page. A Democrat governer gets elected recieving large donations from the public sector Unions. Once elected that Democrat Governer has to negotiate contracts with the Union. The Union will not back his re-election with dollars if they do not get what they want. That is a clear conflict of interest. The fox guarding the hen house.

    Walker changed the rules. Sgt. Schulz thought he could recall the Governer by saying the Governer was anti worker. In the end the taxpayers showed up in the same numbers as they did on the first elaction day.

    Shultz looked like a fool. I believe that is why he is sinking in the ratings.

  • Coffee Steve

    11:15 PM and I know I’m usually not on this late, I just wanted to put some oil in front of the door so when Hillbilly makes his late night enterance we can all laugh when he falls on his Butt :mrgreen:

    Night Everyone

    Peace & Grace

  • twins fan

    woops i slipped and fell on my butt

  • jo

    The Cycle just needs to lighten up, please.

  • AppleStinx

    43K average in the demo must be a new high for FBN in primetime.

  • memu15

    DD I saw that list of Obama’s excuses on another web site. When you see the whole list it really sinks in.

    I am wondering if anyone else has seen that Obama and Clinton are planning to sign the UN arms trade treaty on Jul 27. I got an email from Dick Morris about this. I don’t own a gun, never have and have probably only fired a gun 5 times in my life. However, I absolutely support the second amendment. How do you feel about this?

    Hope you all had a wonderful 4th. I did in PA with extended family of children, stepchildren, step grand children, ex husband. This all goes to show that we can all get along if we put forth the effort.

  • Hillbilly

    Anderson Likes It In The Pooper Cooper’s 10pm ratings up since the big announcement. I guess having such a long name will do that for you. :lol:

  • Hillbilly

    memu15 – I am wondering if anyone else has seen that Obama and Clinton are planning to sign the UN arms trade treaty on Jul 27. I got an email from Dick Morris about this.


    I haven’t. I’ll see if i can find a MSM source about it. If its a binding/legit treaty it has to pass the senate before it can effect the people.

  • Hillbilly

    d.d. – Who has the boring job of counting his minutes & seconds ?


    I use to kinda. On HD if you made a question it wasn’t mandatory but proper “etiquette” if you sent in the link to the answer. I made several questions on Nobama’s weekly radio address. I soon learned to make questions that could be answered in the first minute. ;)

  • Hillbilly

    AppleStinx – 43K average in the demo must be a new high for FBN in primetime.


    Every time i mention them doing well they drop. Glad you did it. :)

  • memu15

    Yes, HB, it has to be ratified by the senate. Apparently all of the republicans and a few democrats tried to get Obama and Clinton to back away from this but to no avail. According to Morris it is only a hop, skip and a jump from there to restricting our 2nd amendment rights. I have been researching this and some sources say that this could never happen because it is against our constitution–I don’t know. The thing that bothers me is that no one seems to be reporting this. Morris says that if this goes thru we give up our sovereignity.

  • Hillbilly

    Coffee Steve – I just wanted to put some oil in front of the door so when Hillbilly makes his late night enterance we can all laugh when he falls on his Butt


    I’d rather fall on my butt than land with my butt exposed. Ratboy is always looking for something to “smoke” if ya know what i mean. ;)

  • Hillbilly


    I’ve heard different theories including Dick Morriss’s. I personally think the UN should be done away with. I think the closer it gets to signing day the more attention it will get. I agree 100% the press should be covering it more. IMO there’s no way it comes up for a vote in the Senate before the election, if ever. No politician of either party wants to mess with the 2nd amendment. That & taxes drives folks to the polls. Keep us updated please. If i see anything I’ll post it too.

  • memu15

    Hillbilly, I have always thought that the UN should be done away with or at least kicked out of NYC. Just the expense to the city is enormous. When I was a student at university in NYC I often would attend parties where delegates were and even had some of them as guests to parties in my apartment. So many of them were anti-American and obnoxious. On one occasion several Med students had to throw one of them out of my apt when he became belligerent.

  • Hillbilly

    Recently there’s been allot of accusations made by folks about other folks & what they said or didn’t say. When evidence is presented one simply ignores it & moves on. How about starting today Saturday July 7, 2012 a bet & penalty system be put in place? All past disputes ARE NOT included.

    If i say Ratboy said the sky is blue & Ratboy denies saying that, i have to prove he said it. If i do Ratboy can’t post for the amount of time we agreed to.(say 3 days)If i can’t then i can’t post for the time agreed to. Any takers?

    Lets see who wants to back up their talk. Remember your credibility is on the line. Some in here don’t care about their credibility so i doubt they take the challenge.

  • Hillbilly


    There was a time i gave the UN some credit. I considered them a glorified Red Cross. They can’t even do that any more. The Food For Oil deal on Iraq was a big joke. Just recently they got caught sending computers & servers to North Korea. I don’t know why their needed. Jesse Helms (RIP) use to give them heck. I have no idea who they answer to. If they get caught doing something ornery nothing ever happens to them.


  • AppleStinx

    Hillbilly proposed: “…How about starting today Saturday July 7, 2012 a bet & penalty system be put in place?… Lets see who wants to back up their talk.”

  • Hillbilly


    I watched the weigh in for the big fight this w/end. My boy Silva gave your boy Sonnen a love tap with his shoulder. I predict my boy Silva KO’s or submits your boy Sonnen early. Fight won’t last 2 full rounds.

  • Hillbilly

    AppleStinx – Hillbilly proposed:


    Didn’t understand a word they said or sang. :???:

  • Hillbilly

    My guy retires. :( I guess with all his troubles it’s the best thing to do.


    Michigan Republican Rep. Thaddeus McCotter, who launched a short-lived White House bid in 2011, announced Friday that he was resigning from Congress, citing personal family issues.


    Leaves one jail to head to another. I guess the one he’s going to (where ever he’s staying/hiding out) is better than the one he just left.

    George Zimmerman walked out of jail on $1 million bond today to await his trial on charges of killing 17-year-old Trayvon Martin.


    These folks are either crazy or have info nobody else has. Nobama’s lowest chance 57.7%. 4am EST.

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