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Via NBC's Press Release
| JAY LENO SCORES AN 18-WEEK HIGH IN 18-49 VIEWERS AND A 15-WEEK HIGH IN TOTAL VIEWERS |
| JAY AND JIMMY FALLON DELIVER #1 FINISHES, WITH BIGGER AUDIENCES THAN THEIR ABC AND CBS TIME-PERIOD COMPETITION IN EVERY KEY CATEGORY: ADULTS, MEN AND WOMEN 18-34, 18-49 AND 25-54, PLUS TOTAL VIEWERS
WEDNESDAY’S ‘TONIGHT,’ WITH MUSICAL GUEST JUSTIN BIEBER, GENERATES THE SHOW’S BIGGEST NIGHT IN 18-49 VIEWERS AND TOTAL VIEWERS SINCE THE WEEK AFTER THE Super Bowl SEASON TO DATE, JAY HAS STRETCHED HIS TOTAL-VIEWER LEAD OVER ‘Late Show’ TO 18 PERCENT FROM THE YEAR-AGO 11 PERCENT; JIMMY FALLON HAS ALSO INCREASED HIS MARGIN OVER ‘LATE Late Show’ TO 18 PERCENT, UP FROM LAST YEAR’S 4 PERCENT UNIVERSAL CITY, Calif. – July 6, 2012 – NBC’s late-night stars have out-delivered the ABC and CBS time-period competition in all key ratings categories for the week of June 25-29, with “The Tonight Show with Jay Leno” hitting an 18-week high in viewers 18-49 and a 15-week high in total viewers. The Wednesday, June 27 edition of “Tonight,” featuring musical guest Justin Bieber and guests Mila Kunis and Jim Norton, generated the show’s biggest 18-49 audience since Friday, Feb. 10 (with Rachel McAdams and Cee Lo Green, musical guest Cee Lo Green featuring Vicci Martinez) and biggest overall viewership since Monday, Feb. 6 (with Dwayne Johnson and Miranda Cosgrove, musical guest Ovo from Cirque Du Soleil). For the week, “Tonight” generated its biggest 18-49 audience (1.082 million) since the week of February 20-24 and its biggest overall audience (3.701 million) since March 12-16. Jimmy Fallon hit a five-week high in total viewers (1.665 million, highest since May 21-25). “Tonight” delivered bigger audiences than the time-period competition of CBS's "Late Show with David Letterman" and ABC's combination of "Nightline" and "Jimmy Kimmel Live" in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, plus total viewers. And Jimmy Fallon likewise out-delivered CBS’s “Late Late Show with Craig Ferguson” and “Kimmel” head to head for their common half-hour in each of those categories. Note that “Late Show” and “Kimmel” were in rebroadcast Friday night. Through the first 41 weeks of the 2011-12 broadcast year, "Tonight" has increased its total-viewer margin over "Late Show" to 18 percent (3.685 million vs. 3.135 million), up from the year-ago season-to-date advantage of 11 percent. Jimmy Fallon has also established a total-viewer lead over "Late Late Show" this season of 18 percent (1.758 million vs. 1.494 million), up from last year's advantage of 4 percent. Jimmy has also increased his season-to-date lead over "Late Late Show" in adults 18-34, to 43 percent (274,000 vs. 191,000) up from last year's 28 percent, and in adults 25-54, up to 13 percent (852,000 vs. 754,000) from 6 percent at this point last season. “Tonight" delivered a bigger 18-49 audience than "Late Show" for the 24th time in 28 weeks while Jimmy Fallon attracted a bigger 18-49 audience than "Late Late Show" for a 31st week in a row. WEEKLY AVERAGES (According to in-home viewing figures from Nielsen Media Research for the week of June 25-29. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”) ADULTS 18-49 11:35 p.m.-12:35 a.m. ET NBC “Tonight,” 0.8 rating, 3 share CBS “Late Show,” 0.6/2* 11:35 p.m.-12 midnight ET ABC “Nightline,” 0.8/3 12 midnight-1 a.m. ET ABC “Kimmel,” 0.5/2* 12:35-1:35 a.m. ET NBC “Late Night,” 0.5/3 CBS “Late Late Show,” 0.3/2 1:35-2:05 a.m. ET NBC “Last Call,” 0.2/2 (in encore telecasts) TOTAL VIEWERS 11:35 p.m.-12:35 a.m. ET NBC “Tonight,” 3.7 million viewers CBS “Late Show,” 2.5 million viewers* 11:35 p.m.-12 midnight ET ABC “Nightline,” 3.3 million viewers 12 midnight-1 a.m. ET ABC “Kimmel,” 1.6 million viewers* 12:35-1:35 a.m. ET NBC “Late Night,” 1.7 million viewers CBS “Late Late Show,” 1.1 million viewers 1:35-2:05 a.m. ET NBC “Last Call,” 0.8 million viewers (in encore telecasts) * Friday’s “Late Show” and “Kimmel” were encores.
SEASON TO DATE
11:35 p.m.-12:35 a.m. ET NBC “Tonight,” 0.8 rating, 3 share CBS “Late Show,” 0.8/3 11:35 p.m.-12 midnight ET ABC “Nightline,” 0.9/3 12 midnight-1 a.m. ET ABC “Kimmel,” 0.5/2 12:35-1:35 a.m. ET NBC “Late Night,” 0.6/3 CBS “Late Late Show,” 0.5/3 1:35-2:05 a.m. ET NBC “Last Call,” 0.3/2 TOTAL VIEWERS 11:35 p.m.-12:35 a.m. ET NBC “Tonight,” 3.7 million viewers CBS “Late Show,” 3.1 million viewers 11:35 p.m.-12 midnight ET ABC “Nightline,” 3.8 million viewers 12 midnight-1 a.m. ET ABC “Kimmel,” 1.8 million viewers 12:35-1:35 a.m. ET NBC “Late Night,” 1.8 million viewers CBS “Late Late Show,” 1.5 million viewers 1:35-2:05 a.m. ET NBC “Last Call,” 0.9 million viewers
SELECTED CABLE RESULTS, WEEK OF JUNE 25-29 NATIONAL ADULT 18-49 RATING Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.7 Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.5 TBS, 11 p.m.-midnight, “Conan,” 0.5 Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0 Adult Swim, 12:30-1:30 a.m. ET, 0.6 Each adult 18-49 rating point equals 1.28 million viewers TOTAL VIEWERS Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.7 Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.2 TBS, 11 p.m.-midnight, “Conan,” 1.0 million Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.4 million Adult Swim, 12:30-1:30 a.m. ET, 1.4 million |
Oh NBC had buyer remorse. Very much so. They kept shooting themselves in the foot every time Letterman got offered to do special events and get special articles. They even thought of swamping out Leno for Letterman at the last second. This is probably half true because, as Carson pointed out, NBC could be luring Letterman away from a competing network.
I think Leno lost his touch when he stopped being observational and became topical. You know… “What’s My Beef” like his observation of the phone company punishing you as if you were a teenager getting grounded. You can even see it today. Leno will make observations in politics and come up with some pretty decent jokes, and then the topical stuff comes up and its back to the joke machine with predictable punchlines.
Are you guys really giving that much weight to anything Mario says? REALLY?
Jeez.
Brad and Chris, I saw that Ed McMahon interview on TV almost 10 years ago! Come on! You guys don’t record every little thing you see on TV!
Close but no cigar Mario.
Thanks for playing.