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Soap Opera Ratings: 'The Young & the Restless' & 'Bold and the Beautiful' Rebound; 'Days of Our Lives' Ties Series Lows in Women 18-49

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July 6th, 2012

Soap Opera Ratings for the week of June 25-29, 2012

via Soap Opera Network:

Total Viewers
1. Y&R 4,543,000 (+272,000/+25,000)
2. B&B 3,338,000 (+198,000/+438,000)
3. DAYS 2,329,000 (-47,000)
4. GH 2,277,000 (-145,000/+78,000)

Households
1. Y&R 3.4/10 (+.2/+.1)
2. B&B 2.5/7 (+.2/+.4)
3. GH 1.7/5 (-.1/same)
3. DAYS 1.7/5 (-.1)

Women 18-49 Viewers
1. Y&R 866,000 (+86,000/-52,000)
2. B&B 679,000 (+81,000/+113,000)
3. GH 558,000 (-10,000/-85,000)
4. DAYS 456,000 (+8,000)

Women 18-49 rating
1. Y&R 1.4/9 (+.2/same)
2. B&B 1.1/7 (+.2/+.2)
3. GH 0.9/5 (same/-.1)
4. DAYS 0.7/5 (same) <—— ties low (2nd straight week)

Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days Of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
  • diana

    not surprised, I’m done with GH after today (John McBain cheating on Natalie&Liam? No thank you!) and I’ll be done with DAYS as soon as Matthew Ashford leaves.

  • Pat

    Wow for the CBS soaps. As I predicted last week , Y and R increased quite a bit . And now I see they are even up in total viewers over last year? And yes, to those, that will point out they are still down in the coveted demo, it’s an accomplishment to INCREASE anywhere. For the naysayers out there, if a good story is being told with familiar/core characters the soaps can maintain an audience, Just don’t alienate your longtime viewers who faithfully watch each week. You not going to gain many newbies, but your core will continue to tune in.

  • Dimitrios

    Oh please… if you’re pissed because of a character on a soap opera cheated in their wife, then why in the world are you watching a soap opera? You should have stopped watching a lonh time ago. As for DAYS, why waste your time? He’s gonna leave anyways. People like you are the reason the shows are doing so bad.

  • Pat

    ***meant to say “you’re not” going to gain many newbies…… (this is a tough crowd to post with)

  • Kayla Rae

    I’m thoroughly enjoying Days, as always! People need to get a clue and start watching NOW!!!

  • iggy.

    I thought General Hospital was doing better. I guess it will be 50 and out.

  • Glen

    DOOL and GH deserve better numbers. They’re both creatively stronger right now than they’ve been in years (especially GH, Cartini/OLTL haters be damned).

  • Nick

    This is crazy. Geberal Hospital is up year to year by 78K total viewers, but down 85K W18-49. I think Nielsen just makes this up.

  • Nick

    Sorry, General, not Geberal. :-)

  • MBmomof3

    Way to go YR & BB! GH & DOOL, I still love you.

  • JayTN

    Nick…total viewers is everyone that watches a series regardless of gender, age, etc. Women 18-49 is, obviously, just those women between the ages of 18 and 49 that watch a particular series. Since GH gained total viewers from a year ago but had fewer W18-49 watching would seem to indicate that those gained viewers were either women over the age of 49 (and therefore not really important to advertiser…I don’t make the rules) or men.

  • Richard

    @Nick,

    If you will look at the Male numbers alone at the link you will see where GH has gained most of it’s viewers. It is us 70,000 from this time last year in male viewers. A damo that unfortunately doesn’t matter as much as other key demos.

    With the loss in the 18-49 that hurts them the most. Besides men they most likely gained in viewers over 50 which we never see the rating for. Or they could have been teens 17 and under– another demo we no longer see. As they carry no weight financially or with whether the show gets renewed or not.

    GH has got to get those 18-49 viewers back. And right now with them tuning out more and more obviously whatever RC and FV is doing is turning them off more than on.

  • JayTN

    The ratings for “Days” one year ago did not count, as they were coded as ‘specials’ by NBC and although Nielsen tabulated the numbers, they did not count towards its season-to-date numbers. NBC Sports coverage of Wimbledon (since moved to ESPN) was the reason for the ‘special’ designation.

    The numbers for “Days” one year ago were:
    Total viewers: 1.97 million
    Household rating/share: 1.4/4

  • cc

    I thought male viewers were another coveted demo?

    Days demo is even lower then GH.

    Viewers and numbers, in general, aren’t any lower then some prime time shows.

  • Misha Lauenstein

    “I thought male viewers were another coveted demo? ”

    Not to people trying to sell Midol.

  • Jamey

    B&B
    Monday: 2.4/3,225,000
    Tuesday: 2.3/3,145,000
    Wednesday: 2.3/3,148,000
    Thursday: 2.3/2,847,000
    Friday: 2.4/3,335,000

    DAYS
    Monday: 1.9/2,590,000
    Tuesday: 1.9/2,566,000
    Wednesday: 1.8/2,301,000
    Thursday: 1.8/2,282,000
    Friday: 1.6/2,140,000

    GH
    Monday: 2.0/2,700,000
    Tuesday: 1.7/2,392,000
    Wednesday: 1.7/2,404,000
    Thursday: 1.7/2,265,000
    Friday: 1.7/2,347,000

    Y&R
    Monday: 3.2/4,395,000
    Tuesday: 3.2/4,269,000
    Wednesday: 3.2/4,246,000
    Thursday: 3.1/4,094,000
    Friday: 3.2/4,349,000

    As I look at these ratings all four of the soaps had a nice week but GH and DAYS had a struggle with some days in there.

    Y&R has been must see television the past 2-3 weeks, its definitely comeback and its time for people to comeback to it. If Y&R continues to be this good they might have a great fall. B&B always so consistent, these two soaps are making it hard on CBS to cancel them.

    I would love to see how GH does in its new timeslot come September and also how it does behind GMA this summer. GH has been in a handicapped position since The Revolution started having to do some heavy lifting and gain over a million viewers every week from its lead-in.

    DAYS has been better but I feel like this show just isn’t complete their always losing actors. Sometimes I feel like other people like NBC should develop another soap next to it.

  • Chris

    @ Jamey

    This has been noted dozens of times previously on this board- You cannot blame The Revolution’s failure as the primary reason for GH’s ongoing ratings struggles. That’s no excuse.

    Would a more successful unscripted lead-in show have provided GH with a little boost in the last 6 months? Perhaps, but remember- GH started hitting all-time record low ratings last spring/summer when the resurgent OLTL was still preceding GH and in its final months on the air. After all, before the upcoming fall time slot change GH will have aired at 3 pm/ET on ABC for almost all of its storied run going back to 1963. I truly don’t think that most people suddenly forgot when and where GH airs. A larger mass audience would certainly still watch if the content of the show interested them, but it clearly doesn’t anymore.

    It’ll be very interesting to see how GH fares in the next several months-following GAA this summer and one hour earlier come September. But one thing seems pretty certain- this is almost certainly its absolute last chance.

  • Darcy

    I’m not surprised about GH the new writers are horrible. GH has become all doom and gloom. I’m happy to see that Y&R came back strong.

    I am going to watch GAA on Monday. I like Kathie Lee and Hoda on the Today show and I think GAA is going to be similar.

  • Kevin

    From these numbers, Y&R and B&B seem to be the only soaps left with a real shot at long-term survival. I’d be very, very surprised at this point if GH and/or DOOL are still on the air after September 2013.

  • Darcy

    Chris you are right about Gh I don’t care what timeslot they are in the show to me is no longer entertaining. I hate the dead baby stories. This is the second dead baby/kid story this year. I want to see some romance and happiness not all doom and gloom. I do like Y&R right now it does have some romance and happiness.

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