Soap Opera Ratings: 'The Young & the Restless' & 'Bold and the Beautiful' Rebound; 'Days of Our Lives' Ties Series Lows in Women 18-49

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July 6th, 2012

Soap Opera Ratings for the week of June 25-29, 2012

via Soap Opera Network:

Total Viewers
1. Y&R 4,543,000 (+272,000/+25,000)
2. B&B 3,338,000 (+198,000/+438,000)
3. DAYS 2,329,000 (-47,000)
4. GH 2,277,000 (-145,000/+78,000)

1. Y&R 3.4/10 (+.2/+.1)
2. B&B 2.5/7 (+.2/+.4)
3. GH 1.7/5 (-.1/same)
3. DAYS 1.7/5 (-.1)

Women 18-49 Viewers
1. Y&R 866,000 (+86,000/-52,000)
2. B&B 679,000 (+81,000/+113,000)
3. GH 558,000 (-10,000/-85,000)
4. DAYS 456,000 (+8,000)

Women 18-49 Rating
1. Y&R 1.4/9 (+.2/same)
2. B&B 1.1/7 (+.2/+.2)
3. GH 0.9/5 (same/-.1)
4. DAYS 0.7/5 (same) <—— ties low (2nd straight week)

Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Chrisann

    MBMom, Had a good laugh watching GH the other day. Todd got a call on his cell from Heather and the ringtone was “Crazy calling! Crazy calling!”

  • Kevin

    @ Kayla Rae

    Here we go again. Just to clarify, none of us on the outside know for certain what DOOL’s fate will be after the next 14 months. But you cannot definitively say “WHEN Days is renewed past 2013″. I’d be careful saying that if I were you given the show’s ratings. You have no way of knowing that, just like someone would be equally out of line to say today “WHEN the show is cancelled in 2013″. If you make a bold guarantee like that on this board, expect to be called out in return. Period, end of story.

  • sofaspud

    In regards to the cable/content provider wars… I dropped cable about a year ago, save about $100 a month and stream everything through Netflix (I can wait 6-9 months to see “Walking Dead” or “Mad Men”) or Hulu (free and plus, which is kind of a waste but cheap at $8/mo.)

    Some shows I really liked such as “Southland” but if they (the producers or distributors) make it too hard for me to watch then I have a lot of other choices. A lot.

    Scary part is that the $%#@&*$# in charge are getting wise and requiring a cable subscription key to stream, and simultaneously the rates for internet only service are sky-rocketing. Mother%$#*@%s!

  • Kayla Rae

    Kevin, dearie, can you not understand that is is my strong BELIEF that Days will survive long past 2013??? I know you do not agree, however, that does nothing to diminish my belief in this prediction I am making. You are not the first, nor the last for that matter, to prophecy the end of “Days.” Many were wrong in the past when they said Days would end before now…yet the sands continue to flow through the hourglass.

    Watch and learn…

  • sofaspud

    @ Richard

    Actually the writers did have a “confrontation” scene between Monica and Heather and while it wasn’t protracted some history did come up and they certainly seemed to be their old feisty selves. The scene is probably on youtube.

    But soaps are funny about history. For years I kept waiting for someone to mention that Monica Quartermaine and Scott Baldwin are step-siblings via Gail but no one ever really did. Nor did it seem to matter much that Liz’s mother-in-law (Laura) was also her father’s former niece, which made her and two-time husband Lucky cousins. Thankfully not by blood.

    I also don’t recall Tracy ever snarking to Luke that he was hired to murder her husband Mitch Williams some 30 years ago. That bit of history could certainly have come up with all their hare-brained scheming to kill Anthony Zacharra.

    And the total omission of Bobbie during the death of Jake Spencer was deplorable. The story was a rip-off of one of her more famous plots, it was her great-nephew who died, her own granddaughter was dying and her daughter was a suspect in the hit and run that turned out to be committed by her brother. Wow. Maybe Bobbie kept in touch through skype off-camera.

    I guess history like Monica’s backstory and Tracy’s first husband gets jettisoned because it would just take too long to explain it to someone who wasn’t watching in the 1970s. Waddayagonnado?

  • Kayla Rae

    I’m really mad the DirecTV took away TVLand, Comedy Network and Logo…sucks! Thank goodness I still have AMC, one of my fave channels. AMC produces some of the best shows on tv IMO…ie. The Killing, The Walking Dead(Big Fave!), Breaking Bad, Falling Skies, etc. Rockin’! Any chance these channels will return to DirecTV before long?

    Thanks Jay for reminding me what happened to Pamela Ewing. It has been so long since I watched those old series episodes…my memory had gotten fuzzy in that regard. I, however, really do love the new Dallas series as well…and I do root for Bobby. JR really still makes me laugh with his delivery of some of the funniest lines on the show…he’s still got it! And I love it that Larry Hagman has gone vegan at Linda Gray’s suggestion! Yes!

  • sofaspud

    While on the subject of resurrecting classing night-time soaps, my vote goes out to Knots Landing. It doesn’t get much better than season 3 through 11. The other seasons were more hit and miss. Never much of a fan of the other soaps on prime-time.

  • Newgyrl

    @MBMOM – I work at Nielsen and we don’t do businesses…but I think someone already answered that/ We don’t do nursing homes, businesses, etc…someone said we do colleges – it’s actually someone who is in college from a house that was picked from nielsen. Example – a house was picked in California – the kid who lives there goes to college in new jersey but his residence is still his house in california – then we meter his tv in new jersey !! hope that answers your question… some of it even confues me …lol

  • MBmomof3

    Chrisann, I am totally loving the Todd/Heather dynamic. I’m pretty much loving Todd and Heather’s interactions with EVERYONE on the canvas. They are definitely the comic relief GH sorely needed.

    Sofaspud, two things 1) I actually came to love Knot’s Landing at least as much as Dallas and am hoping Abby, Gary, Valene, Greg, and the gang will show up on Dallas at some point. And 2) Heather on GH is in need of a good lawyer right now and I think it would be awesome if Scotty Baldwin would show up for Heather. They made awsome cohorts in crime.

  • MBmomof3

    Thanks Newgyrl. We could use your insight on this site. As you can imagine on a ratings site, there is much discussion and confusion on how the Nielson ratings work. A lot of myths and misinformation on the subject of Nielson. I guess we all just have a vested interest in “our shows” and want to support them.

  • Mike

    MBmomof3, I think I loved Knot’s Landing more than I did Dallas. Just a tiny bit. Knot’s was unique. I can only find the first 2 seasons on DVD. I really hope all seasons are released one day. Those nailbiters every Thursday for years. More great reflections.

    Earlier when you mentioned TWC dropping ABC, I actually did a Google search to see what ABC affiliate was affected. I’m in DC on the east coast.

    I’m also loving Anna Devane back on GH. She is so sharp.

  • Newgyrl

    @ MBmomof3…your welcome ! i like answering any questions….although i can’t mention ANY shows…they tell us it could influence what people what and that makes sense.

  • Richard

    Sofaspud, I don’t remember it ever being revealed that Monica and Gail were mother and daughter. If it was I missed that. I just thought it was always that Gail was her confidant in college or something to that effect. Maybe I just forgot it.


    I just saw the first post on an Edge of Night group that I visit sometimes where a person said that they got news today that their affiliate is dropping GH when it switches time in December. Their affiliate is promoting their new lineup of The View, The Chew, The Steve Harvey Show and Katie.

    The person did not say where they lived but as of Sept they said they would have to watch GH online since they have also lost Soapnet.

    He said they are starting a call-in thing but right now the affiliate said they were committed to The Steve Harvey Show.

  • Richard


    That is why I guess I loved GH more from the late 70s to the 90’s just because they tried to keep characters relevant to one another. I know the budgets were better back then. But also the writers were better and I think that is what made the biggest difference.

    They were after the same young market of females from 18-49 but they also knew that the bread and butter was writing for characters fans loved and knew more than it mattered how old the characters were. Also they knew that those women wanted to watch strong women who yes wanted to fall in love and find Mr. Right but they also wanted to watch women who knew how to think for themselves and not have to be told how to act and feel by Mr. Macho.

    I am not one of these folks who totally blames Guza for all that happened to GH but I do blame him, Phelps, and Frons for it together. One big thing I do blame Guza for is making certain characters irrelevant and esp. making their history irrevelent. Guza started a pattern that still goes on today with RC of only using history and as much of it as they want to apply to the plot. And if it doesn’t work with a character then they twist it to make it work.

    I watched GH for years and even with some of their most outlandish plots one thing they never did in those years but once that I really knew of where they retconned what really happened and that was when Gloria Monty made them suddenly forget that Luke raped Laura. Thankfully someone finally corrected that. But for the most part they worked within characters histories and you didn’t sit there wondering where this new attitude or these new characteristics came from. If a character like Scotty Baldwin changed he did it over time or out of real reason like Luke stealing his woman. Or someone like Lucy Coe who pretended to be something she wasn’t.

    But just like Rick Webber who Guza brought back and suddenly changed the whole history of this man for no real reason but for a plot point.

    I miss the old style writers. I don’t mind the shorter scenes and stuff, but I really miss writers who wrote characters instead of plot.

    Talking about even the old primetime soaps those were more about character motivated stuff too.

    And by the way Knots Landing was my favorite of all of them too.

  • Mark

    So FEW soaps left on TV now! I started watching DOOL in late 1984 (I was 12) and watched until 1996. Lots of action, great background music and location sequences, great stories! I try to tune in to DOOL occasionally but it’s just not the same :( and it will never be . Too many factors that make it almost impossible. But I still root for it to stay on the air! The music was a big part of the show to me back then and the cues (music scores) are so ran together now and there are a million of them. The music used to draw you into the scene. Now it’s just generic sounding to me.

  • sofaspud

    Awww, so happy to see all this love for Knots. It was my favorite show for 14 years and never missed an episode even when the series hit rough patches. And yes Mike, only two seasons have been released and (while good) they were not must-see seasons. I fear we’ll never see the release of the remaining 12 seasons.

    @ Richard:
    Monica’s backstory (off-camera) is that Gail adopted her as an older child from the orphanage. I don’t think Monica ever took Adamson as her name but kept Bard until she married Jeff Webber (still off camera backstory). I’m 99.9% sure Gail was Monica’s adoptive mother and Gail, of course, was Scotty’s step-mom although Scotty was already starting law school by then.
    This all happened before I started watching (in 1980) so I can only refer back to various viewers and numerous websites.

    If there’s one thing I love about a soap opera is how EVERYONE becomes entangled in everyone’s lives so that’s one giant cluster. Knots was amazing how they could start with just one story (of several) when the season began and then by the season cliffhanger all 12 or so lead characters were wrapped up in it. Very well plotted show. I do see that returning to GH as we’re seeing peripheral characters being brought back in and how characters are overlapping stories (i.e. Steve and Sam). I also am loving Todd (and especially his scenes with Heather) — aside from history, he’s probably the biggest reason I want to watch every day. I’m more ambivalent about John and Starr.

    @ MBmomof3
    I would LOVE to see Scotty return. I can’t really explain why, but I always really liked his character and Kin Shriner. He used to be like a Todd Lite (dark, funny, smart) but Guza and Co. so thoroughly destroyed his character to prop up Sonny and Luke. Yes, bring Scotty back so he can get Heather to forget all about $%#@&$-bag Luke Spencer.

    @ Richard
    What those idiots did to Rick Webber is nothing short of disgraceful. I suppose it could have been worse… maybe David Hamilton could have returned as Laura’s secret real father, or that Sean Donely was now the godfather of a rival Boston crime syndicate out to kill Sonny. Poor Lesley didn’t fare much better either. They wrote a preposterous story to bring her back from the dead so she could sit around all day, mostly off-camera. I swear Guza and Phelps never heard of a story bible.

  • Mike

    I remember sitting on the edge of my seat, heart pounding, eyes wide in anticipation of the next second of Knot’s landing. Seasons 3 – 11, I agree none were better. We need to get something started to let Warner Brother’s know we want to see the rest of the seasons released. Who knows??

    After watching 2 full weeks of Y&R, I fully agree that is time for any old fan to tune in. The story with Phyllis is great watch especially if you remember when she committed this crime. I must say each episode made good use of time. Good stuff.

    Now I was a very regular watcher of GH back in the early days of Monica/Rick/Jeff/Gail/Lee etc. and I don’t remember Gail being Monica’s mother. I remember there was tension between Monica and Gail over Gail’s first and never seen on the show husband Greg Adamson. (does this sound familiar? I’m going totally on memory). I think there was an affair or almost affair or something that cause some issues. I know they were close, but I never remember a scene or later references to Gail being Monica’s natural or adoptive Mother. I could have missed it now, we’re talking 30 years ago.

  • JayTN

    Not to hijack this thread on the topic of cable/satellite providers vs. the cable/broadcast networks…

    Kayla Rae…”Falling Skies” airs on TNT, which is not affiliated with Viacom, so you should still able to watch that series.

    Sofaspud…in an earlier post, you wrote:

    “Some shows I really liked such as “Southland” but if they (the producers or distributors) make it too hard for me to watch then I have a lot of other choices. A lot. Scary part is that the $%#@&*$# in charge are getting wise and requiring a cable subscription key to stream, and simultaneously the rates for internet only service are sky-rocketing. Mother%$#*@%s!”

    No offense, but it is people who watch TV shows and movies illegally that are causing the ‘$%#@&*$# in charge’ to come up with more inventive ways to combat piracy. Unfortunately, piracy hurts people who have never do anything by raising those rates you complained about.

    Like it or not, the entertainment industry, is just that…an industry. Like all industries, it exists to make a profit. While it is essentially millionaires fighting billionaires (as sports labor disputes have been called), it is still an industry. These TV shows and movies are not made for free and they cost a lot of money. Take soaps, for instance, which reportedly cost upwards of $50 million a year (per soap) to produce. When people pirate these TV shows and movies, they are essentially stealing and the people involved are receiving nothing for their effort, whether it be the actors in front of the camera or the crew behind the scenes.

    Long story short, I don’t really have any sympathy for people who steal (let’s just call it what it is) intellectual property and later get caught or complain about cable/satellite/internet rates or movie tickets prices going up.

  • JayTN

    Some clarification on my previous post…I am not accusing Sofaspud of downloading or pirating TV shows or movies. Some people reading my comments may get that impression, but I did not mean to insinuate that Sofaspud has done anything like that.

    Some other quick observations…

    Mike…Warner Bros. has only released the first two seasons of “Knots Landing” on DVD and reportedly does not have any plans to continue the series due to less than stellar sales. WB had a similar situation with “Falcon Crest”. The first season was released but did not sell well. WB decided to release the second season on their personal on-line site (WBShop.com) as a MOD (Manufacture-on-Demand), which means that the DVDs are not ‘burned’ until someone actually orders a set, which keeps the costs down. CBS has copied this idea to release their long-running reality franchises “Survivor” and “Amazing Race” (which are sold exclusively thru MOD on Amazon.com). If WB decides to release future seasons of “Knots Landing”, it will probably be by this cost-saving method.

    A bit of TV trivia when it comes to “Dallas” and “Knots Landing”…creator David Jacobs actually conceived “Knots” first, but the series was rejected by CBS, who wanted something more ‘epic’ and ‘sweeping’. Jacobs went back and came up with “Dallas”, which the network picked up. When “Dallas” exploded in the ratings and CBS asked for a spin-off, Jacobs dusted off his old “Knots” idea and this time the network ran with it.

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