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TV Ratings Friday: '20/20' Beats 'Dateline' on Almost All-Repeat Friday

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July 7th, 2012

 

Scoreboard ABC CBS NBC FOX CW
Adults 18-49: rating/Share 1.2/4 0.8/3 0.8/3 0.5/2 0.3/1
Total Viewers (million) 5.203 4.632 3.207 1.976 0.925

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ABC won the night in adults 18-49 and total viewers.

On ABC, a new 2-hour 20/20 earned a 1.2, up two tenths  from last week's 1.0 rating.

On NBC, a new Dateline earned a 1.0 rating, down two tenths from its last original, which earned a 1.2 rating two weeks ago

Late-night ratings are below the primetime data.

Overnight broadcast primetime ratings for Friday, July 6, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM ABC Shark Tank -R 1.1 5 4.359
CBS Undercover Boss -R 0.9 4 4.419
NBC Whitney -R 0.5 1 2.131
FOX House -R 0.5 2 1.872
CW Nikita -R 0.3 1 0.965
8:30PM NBC Community -R 0.4 2 1.215
9:00PM ABC 20/20 (9-11) 1.2 4 5.625
NBC Dateline NBC (9-11) 1.0 4 3.975
CBS CSI: NY -R 0.8 3 4.505
FOX Bones -R 0.5 2 2.079
CW Supernatural -R 0.3 1 0.886
10:00PM CBS Blue Bloods -R 0.6 2 4.972

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Via NBC Press Note:

In late-night metered-market households Friday night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.1/5 with an encore; and ABC's combo of "Nightline," 3.2/7; and "Jimmy Kimmel Live," 1.5/4 with an encore. 

  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4 with an encore; "Late Show," 0.5/2 with an encore; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/2 with an encore.

  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.2/4 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3 with an encore).  In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2 with an encore).

  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Kaylie

    Nikita does better than the summer reality shows on the CW in repeats.

  • DougF

    Man some people take repeats alittle too seriously

  • thesnowleopard

    @Tessa
    Well, it’s the only ratings game in town right now. And it’s not as though some of these shows are competitive even on their own networks during the season.

    I’m looking forward to when SPN moves to Wednesdays, but they may not do that until right before the season premiere on October 3. I’m curious to see how ANTM does in its place. ANTM’s been fading badly this past season, but it repeats surprisingly well on Wednesdays.

  • Uisa

    Whitney has been beating up on Community and the other NBC repeaters all summer in viewers. I think once Whitney builds its audience on Fridays it might repeat around the same as what UB or Shark Tank are doing next summer.

    If I’m not mistaken Nikita continues to be The CW’s most watched show this summer week in and week out.

  • Tessa

    @Sid

    Nostalgia.

    Also you got me there, I was trying to lure Bondoel out ;)

  • Champion

    Community’s numbers are going to look really bad this fall once the new episodes start up. Whitney is obviously the more stronger show and I’m wondering if Whitney will start the season with Guys with Kids instead of Community which explains the late start.

  • thesnowleopard

    @Uisa
    You are mistaken.

    1. Nikita doesn’t do any better in audience numbers in the finals than shows like SPN or ANTM. There are also times when the much-maligned summer shows beat its audience numbers.

    2. Demos are what matter and Nikita definitely hasn’t been beating every other CW in the demos. It usually does middling-to-poorly in those.

    3. Whatever Nikita gets this summer won’t change its poor numbers during the season. Repeat numbers are fun to debate when nothing original is on, and as a possible indicator of future syndication success, but they have even less to do with network decisions to renew than audience numbers on first-run episodes.

    And the misconception that ratings are a popularity contest continues….

  • Brave

    @ Champion

    It’s not looking good for Community right now but at least they got their fourth and final season. I’m interested to see how Whitney adapts to Fridays.

    @ thesnowleopard

    Nikita makes the most money for them though and that’s what actually matters the most.

  • Oliver

    Old-skewing shows do better in repeats.

    Extreme example: The season finale of Modern Family gets 3.6 in 18-34 and 3.6 in 18-49 and The Big Bang Theory got 2.8 in 18-34 and 4.2 in 18-49. Repeats of Modern Family get around 1.4 in 18-49 while repeats of TBBT around 2.2 in 18-49.

    As such, I will be surprised if Community doesn’t beat Whitney in Fall. If Community is doomed (don’t get me wrong: it likely is) then Whitney is doomed too (and, yes, they should really move Guys With Kids to be next to Whitney).

  • Doug

    Shark Tank continues to hold up well. ABC should really consider moving it to another night in the fall – Thursdays at 8pm? It won’t do huge numbers, but I would bet that it would be in the mid-2s, a whole lot better than ABC did there this past season.

  • Fugitive at 17

    Based on these repeats I don’t see any case where Community does better than Whitney in both viewership and the demo.

    A lot of what happens depends on the success or failures of Animal Practice and Guys with Kids.

  • Julie

    @thesnowleopard

    The CW is planning to air two Supernatural eps on Wed July 25th – ‘Death’s Door’ and ‘Adventures in Babysitting’.
    Not sure if this is the beginning of the switch to Wednesday or just random summer scheduling.

  • KS: Brotherly Love is The Centre of Supernatural Universe and No Galileo Can Prove It Wrong

    #########################SPOILER ALERT##################################

    Question: What about Castiel?
    Robert Singer : They’re still framing that out!

    The Song Remains the same. I guess, writers have been facing the same problem since season 5.

    #############################SPOILER ALERT ENDS#############################

  • Oliver

    Based on these repeats I don’t see any case where Community does better than Whitney in both viewership and the demo.

    Community (obviously) won’t do better in terms of viewers, but I suspect it will do better in the demo.

    The argument is simple: young-skewing shows repeat worse than old-skewing shows. Whitney skews much older than Community, so you could expect Whitney to beat it comfortably.

    I have a great example based on two shows on ABC. Last Man Standing skews old and repeats really well: its repeats got 0.8 despite originals only getting ~1.6 (so approx. half of its audience). Modern Family skews younger (but not young) and repeats averagely: repeats get around 1.3 despite originals getting ~4.0 (so approx a third of its audience).

    Apply those percentages to Whitney/Community and Whitney would get 1.0 and Community would get 1.2. I wouldn’t be surprised if that’s the ratings the shows actually get in Fall (assuming they aren’t moved beforehand after half of NBC’s schedule flops).

  • KS: Brotherly Love is The Centre of Supernatural Universe and No Galileo Can Prove It Wrong

    And I thought they would explore the creepy purgatory for at least half a season. But I don’t think, that’s gonna happen.

  • thesnowleopard

    @Brave
    Since when? Nikita’s DVDs don’t sell well, and both its ad rates and its Netflix rates are low compared to other CW shows. Show me where it actually makes more money than other CW shows (and if you bring up that old “international sales” canard, you’d better bring some facts and figures that show that Nikita is making bundles o’ moolah for the CW).

    @Julie
    Thanks. I saw that on the Friday-final-ratings thread (The one that shows that Nikita lost out to SPN in audience numbers this week, after all. Ooops). And they’ve got an episode in the old Friday slot a few days before, too. Not bad. They do seem intent on promoting it. Finally.

    @KS
    Unfortunately, it was probably beyond their budget and ability to juggle the logistics for half a season.

  • Restless

    @KS & thesnowleopard
    No no, didn’t you hear? It’s because “fans don’t like Sam and Dean to be separated.” Just like fans apparently hate all females, etc. etc. It’s totes the fans’ fault.

    Wish I could be a part of this ‘fans’ group so I could get my way like that.

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