TV Ratings Saturday: MLB Baseball Leads FOX to Nightly Win

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July 8th, 2012


Scoreboard FOX CBS NBC ABC
Adults 18-49: Rating/Share 1.0/4 0.6/2 0.5/2 0.4/2
Total Viewers (million) 3.90 3.62 2.64 1.92

Due to the nature of live sports programming the ratings for FOX (MLB) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

FOX won the night among adults 18-49  and total viewers.

Note: Sorry, we only have half hours ratings today. In the meantime, averaging these half hours into ratings for each show will often lead to errors.


Broadcast primetime ratings for Saturday, July 7, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX MLB Baseball 0.9 4 3.460
NBC America's Got Talent -R 0.4 2 2.270
CBS NYC 22 0.4 2 3.140
ABC Extreme Makeover: Home Edition -R 0.4 2 1.670
8:30 PM FOX MLB Baseball 0.9 3 3.700
NBC America's Got Talent -R 0.5 2 2.690
ABC Extreme Makeover: Home Edition -R 0.5 2 1.780
CBS NYC 22 0.4 2 3.160
9:00PM FOX MLB Baseball 1.0 4 4.160
NBC Law and Order SVU -R 0.6 2 2.850
CBS NYC 22 0.5 2 3.280
ABC Ball Boys -R 0.4 1 1.290
9:30 PM FOX MLB Baseball 1.2 4 4.280
NBC Law and Order SVU -R 0.8 3 3.380
CBS NYC 22 0.5 2 3.390
ABC Ball Boys -R 0.4 1 1.340
10:00 PM CBS 48 Hours Mystery -R 0.8 3 4.11
ABC Castle -R 0.4 1 2.58
NBC The Firm 0.4 1 2.24
10:30 PM CBS 48 Hours Mystery -R 1.0 3 4.94
ABC Castle -R 0.6 2 3.17
NBC The Firm 0.4 2 2.29

Saturday's Ratings Via TV Media Insights

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • disney rocks

    First Comment!

  • Tested

    Fox had good matchups and popular teams. Always helps.

  • John A

    NBC will be glad to be rid off The Firm. What a flop.

  • a p garcia

    It was a good game on FOX

  • jay

    That’s the best baseball can do? 1.0? For the 2 most popular teams? Well the regular season is a ratings failure

  • John B

    I surely thought a red sox vs Yankees game would get at least 1.5. Guess not

  • John C

    I agree with A, the firm is a flop

  • K

    Not surprised, Boston and New York usually guarantees good ratings

  • John Q

    Hey ladies and gents. One of you wouldn’t by any chance have a fresh heart laying around would ya? My son is in need of one.

  • cc

    Maybe they should start running soaps at night to bring in those ratings?

    Looking at tonight, just how many times does nbc rerun AGT in a week? Save a buck, lose more viewers.

  • SJ

    What the hell is Ball Boys and when did it air originals to be repeating yesterday? Also, why is ABC running repeats of a show they cancelled over 6 months ago?

  • Bill

    Texas (Dallas, Houston etc) got the Rangers. Don’t know if that hurt or helped Fox.

  • SVU: Fringe Division


    Ball Boys is a bootleg Pawn Stars or something like that about a pawn shop that collects sports stuff. I saw it a couple of weekends ago at 2pm on my local ABC station and thought it was just some throwaway filler programming aired by the station until I saw the ABC logo at the bottom of the screen. Guess they only air Ball Boys during the day on weekends.

  • sam

    oh my god i feel as if the firm has been on the air for years…how many episodes are there of this flop?

  • Nick

    The MLB was different in parts of the US. You could have seen any one of three different games. The #s were higher because six different markets had home teams, not just two.

    There are 22 episodes. I think this is the last.

  • Nick

    This Saturday schedule is messed up. Here’s a better one-

    Once Upon a time/Duets burnoff
    Revenge/Glass House burnoff
    Work It burn-off (hey, I’m just working with what I’ve got here)
    Apartment 23

    NYC22 burnoff
    POI or Unforgettable
    48 Hours

    Take Me out burnoff (a 1.2 still sucks and Mobbed would get better)


    I expect Duets, The Glass House, and Take Me Out to be taken off the schedule for July sweeps. They, along with Work It (which, sadly, ABC has to air under contract) will probably pop up in August. They could help promote returning shows, like NYC22 before POI or Unforgettable or Work It helping The B in Apt. 23 (it’s better than Suburgatory).
    OUAT, Revenge, Touch, and Grimm should also be promoted more.

  • Ken

    Wow it feels the firm has been airing forever.

  • Polar Bear

    so, anyone remember breaking in?

  • Ultima

    I expect Duets, The Glass House, and Take Me Out to be taken off the schedule for July sweeps.

    You have unrealistic expectations.

    July sweeps started a week and a half ago. FOX was going to exile Take Me Out to Saturday and changed their mind; I doubt they will do so again. There’s no way ABC is going to pull live airings of Duets when it only has two episodes left. However, if The Glass House continues to fall, I can see it and the Castle repeats switching timeslots.

  • Ultima

    oh my god i feel as if the firm has been on the air for years…how many episodes are there of this flop?

    The finale is next week; NBC managed to burn it off with a full week to spare before the Olympics!

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