TV Ratings Saturday: MLB Baseball Leads FOX to Nightly Win

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July 8th, 2012


Scoreboard FOX CBS NBC ABC
Adults 18-49: Rating/Share 1.0/4 0.6/2 0.5/2 0.4/2
Total Viewers (million) 3.90 3.62 2.64 1.92

Due to the nature of live sports programming the ratings for FOX (MLB) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

FOX won the night among adults 18-49  and total viewers.

Note: Sorry, we only have half hours ratings today. In the meantime, averaging these half hours into ratings for each show will often lead to errors.


Broadcast primetime ratings for Saturday, July 7, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX MLB Baseball 0.9 4 3.460
NBC America's Got Talent -R 0.4 2 2.270
CBS NYC 22 0.4 2 3.140
ABC Extreme Makeover: Home Edition -R 0.4 2 1.670
8:30 PM FOX MLB Baseball 0.9 3 3.700
NBC America's Got Talent -R 0.5 2 2.690
ABC Extreme Makeover: Home Edition -R 0.5 2 1.780
CBS NYC 22 0.4 2 3.160
9:00PM FOX MLB Baseball 1.0 4 4.160
NBC Law and Order SVU -R 0.6 2 2.850
CBS NYC 22 0.5 2 3.280
ABC Ball Boys -R 0.4 1 1.290
9:30 PM FOX MLB Baseball 1.2 4 4.280
NBC Law and Order SVU -R 0.8 3 3.380
CBS NYC 22 0.5 2 3.390
ABC Ball Boys -R 0.4 1 1.340
10:00 PM CBS 48 Hours Mystery -R 0.8 3 4.11
ABC Castle -R 0.4 1 2.58
NBC The Firm 0.4 1 2.24
10:30 PM CBS 48 Hours Mystery -R 1.0 3 4.94
ABC Castle -R 0.6 2 3.17
NBC The Firm 0.4 2 2.29

Saturday's Ratings Via TV Media Insights

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • jessica

    oh my god i feel as if the firm has been on the air for years…how many episodes are there of this flop?

    The finale is next week; NBC managed to burn it off with a full week to spare before the Olympics!

    Sorry but it isn’t really a burn off when it is still within the originally scheduled time period. Sure NBC is a few weeks behind Global, where it finished Saturday of last week, but that is more to do with some rather flimsy excuses to delay episodes. It is an AXN original series and AXN is not yet done with the first season. If Sony wants a 2nd season for AXN you can be pretty sure NBC won’t be the US broadcaster. While it is an AXN original series it is also a Canadian production and what you have experienced on NBC is the ‘the whole season is broadcast; they don’t get pulled mid-season’ of Canadian television. NBC pulled out of The Listener so maybe there is something different about the contract for The Firm.

    That loathing sentiment you express at 21/22 episodes of The Firm is very much like what i mumbled about LOST and it had more than 6x the episodes. Crazy idea: if you don’t like it just don’t watch it; its not like NBC has anything better than this brilliant serialised legal drama. Absurd idea: NBC could put White Collar on on a week-delay or premiere their super-secret The Plexiglass Condo :) Yeah, that might get NBC noticed again.

    Ball Boys is ABC’s attempt at a little Saturday afternoon network programming. Its a sports memorabilia store and really does resemble Pawn Stars or Pawn Queens but not Hardcore Pawn.

  • Ultima

    Sorry but it isn’t really a burn off when it is still within the originally scheduled time period.

    When a network moves a show to Saturday night and/or pushes it back until summer, they are burning it off; it’s just that simple.

    That loathing sentiment you express

    So stating that NBC did manage to fit the entire 22 episode season in before the Olympics, despite numerous preemptions, is a “loathing sentiment.”

    Crazy idea: if you don’t like it just don’t watch it

    Where did I say or imply I didn’t like the show? I was merely presenting facts about it in response to a question.

  • RG-X

    Network tv is dying!

  • jessica

    Ultima, look closer. Much of that was not addressed to you but to Sam who wishes the show would go away.

    As for burn off, this is still the in-season for AXN. Global and NBC started a few weeks earlier so that most of the show would be shown during their in-season period but it was never not going to stretch into the off-season in North America.

    NBC moved it to Saturdays to make room for Awake which they thought would do better. Initially Global kept The Firm on Thursdays as no Canadian broadcaster had picked up Awake. The thing is Global didn’t promote it as “still on Thursdays despite what the US broadcaster is doing” and those eps took a massive hit in the ratings because people thought it was on Saturday and would miss it on Thursday. Then Global picked up Awake and moved The Firm to Saturdays but at 10pm, after NBC. Awake in Canada did about half as well as The Firm did on Thursdays. Most Canadians get NBC and so could watch The Firm at 9pm rather than the domestic broadcast at 10pm and the ratings took another massive hit. Saturday in Canada isn’t ignoreland like it is in the US so the move to Saturday didn’t constitute a burn off. What might be considered signs of a burn off are the times NBC pulled the show for frivolous reasons and gradually fell behind the Canadian broadcast. If Global hadn’t slipped in a couple of movies NBC would have been a month behind.

    Why the Canadian? Other than some location shots around the Washington Monument and stuff the show was made by Canadian companies in Toronto. Global’s owner, Shaw Media, is one of the companies that makes The Firm. Shaw tends to not give a crap what US broadcasters do unlike Bell, the owners of CTV and SPACE, who will call their original series originals of their respective US broadcasters (lots of brown-nosing from Bell). Being 2 weeks behind domestic broadcast of a show isn’t the normal simulcast but hardly constitutes a conventional burn off. CBS was habitually behind CTV on Flashpoint the last couple of years so much so that CBS starting calling it different seasons from what the rest of the world knows just to make it not sound so bad but it wasn’t considered a burn off on CBS. But i do agree, if Sony wants a 2nd season of The Firm and E1 and Shaw make it there is no way NBC would want to pick it up.

  • tvfan

    I enjoy The Firm. Wish it wasn’t leaving or that someone would pick it up.

  • TomKH

    Damn Baseball is old skewing.

  • tv log

    The Glass House needs go live on Thursday on TV @ 8PM EDT/ 7PM CDT! The bachelor franchise is dead! The Glass House hurts itself of its live web fee on Mountain and west coast on Mondays!

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