ABC is Number 1 on Sunday as ‘Secret Millionaire’ and ‘Extreme Makeover: Weight Loss Edition’ Surge Week to Week
via press note:
ABC won Sunday night in Adults 18-49, leading Fox by 8%, NBC by 40% and CBS by 100%. The Net equaled its strongest Sunday this summer with regular programming on the night.
During the 7 o’clock hour, ABC’s repeat America’s Funniest Home Videos ran a strong second among Adults 18-49 to NBC’s original Dateline.
Building sharply on its lead-in (+50%) to hit a season-high, ABC’s Secret Millionaire finished #1 in the 8 o’clock hour among Adults 18-49.
- · Jumping by double-digits week to week in viewers (+12%) and young adults (+25%), ABC’s Secret Millionaire drew its biggest audience in over 1 month and equaled a season-best in Adults 18-49.
From 9-11pm, ABC’s EM: Weight Loss Edition once again grew during each half-hour of its broadcast, surging by 1.1 million viewers and 31% in Adults 18-49 from start to finish. In fact the ABC unscripted series ranked #1 during its second hour from 10-11pm with Total Viewers and Adults 18-49.
- · Like its lead-in, ABC’s EM: Weight Loss Edition built over the prior week by strong margins in Total Viewers (+13%) and Adults 18-49 (+25%), matching a season-high on the latter measure.