Disney Channel Continues its Summer of Dominance – Ranks as Cable’s TV’s Number 1 Network in Total Day for the 5th Straight Week in Total Viewers

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July 10th, 2012

via press release:

Disney Channel Continues its Summer of Dominance – Ranks as Cable’s TV’s #1 Network in Total Day for the 5th Straight Week in Total Viewers

 

Sweeps TV’s #1 Total Day Rank Across Key Kid Demos for 5th Straight Week;

Marks the Network’s 56th Consecutive Week at #1 in Kids 6-11/Tweens 9-14

 

Friday’s New Hit Animated Comedy, “Gravity Falls,” Stands as the

Week’s #1 TV Telecast in Kids 2-11 and Kids 6-11

 

Summer 2012 to Date, Disney Channel is TV’s #1 Network in Total Day in K2-11, Kids 6-11 and Tweens 9-14, and the #1 Cable TV Network in Total Viewers

 

Disney Channel: Total Day and Prime Highlights

 

During the week of July 2, 2012, Disney Channel continued its nonstop dominance over the competition, ranking as cable TV’s #1 network in Total Day for the 5th consecutive week in Total Viewers (1.83 million), as the #1 TV network for the 5th straight week in Kids 2-11 (1.05 million/2.5 rating), while extending its record-streak as the #1 TV network in Kids 6-11 (757,000/3.1 rating) and Tweens 9-14 (662,000/2.8 rating) to a noteworthy 56 consecutive weeks.

 

Moreover, the network surpassed Nickelodeon by double-digit percentages for the 5th straight week in Kids 2-11(+16% – 1.05 million vs. 907,000), for the 35th consecutive week in Kids 6-11 (+30% – 757,000 vs. 582,000) and for the 37th week in a row in Tweens 9-14 (+43% – 662,000 vs. 463,000).

 

Summer 2012 to date, Disney Channel is pacing as cable TV’s #1 network in Total Day in Total Viewers (1.89 million), and as TV’s #1 network in Kids 2-11 (1.07 million/2.6 rating), Kids 6-11 (765,000/3.1 rating) and Tweens 9-14 (656,000/2.7 rating).

 

In Prime, Disney Channel stood as the #1 cable TV network for the 372nd straight week in Kids 6-11 (982,000/4.0 rating – over 7 years), and for the 107th consecutive week in Tweens 9-14 (811,000/3.4 rating – over 2 years).

 

  • Disney Channel delivered the week’s Top 2 TV Telecasts in Kids 2-11, and 5 of the Top 6 overall:

 

 

 

 

  • Disney Channel held the week’s Top 6 TV Telecasts in Kids 6-11:

 

 

 

 

 

[Source: NTI, U.S. ratings. Week of 7/2/12-7/8/12: Live + Same Day. Summer 2012 to date: 5/28/12 – 7/8/12. Competitive rank streaks include ties based on rating.]

 
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