Food and Baseball Propel FOX to Independence Week Victory

Categories: Press Releases

Written By

July 10th, 2012

via press release:

NATIONAL NIELSEN RATINGS FOR THE WEEK OF

JULY 2 - 8, 2012

 

FOOD AND BASEBALL PROPEL FOX TO INDEPENDENCE WEEK VICTORY

 

Thanks to strong performances by HELL’S KITCHEN, MASTERCHEF and FOX SATURDAY BASEBALL, FOX won the Independence Day holiday week among Adults 18-49. Overall, last week FOX had:

 

  • 8 of the Top 20 programs among Adults 18-49: HELL’S KITCHEN- MON (No. 4), MASTERCHEF- MON (No. 5), MASTERCHEF- TUE (No. 8 tie), HELL’S KITCHEN- TUE (No. 8 tie), Family Guy 930P (No. 11), Family Guy (No. 14), The Choice (No. 15) and THE Simpsons 830P (No. 19).

 

  • 10 of the Top 20 programs among Adults 18-34Family Guy 930P (No. 3), Family Guy (No. 4 tie), MASTERCHEF- MON (No. 4 tie), HELL’S KITCHEN- MON (No. 6), The Choice (No. 7), HELL’S KITCHEN- TUE (No. 9), THE Simpsons 830P (No. 11 tie), MASTERCHEF- TUE (No. 11 tie), THE Simpsons (No. 14) and TAKE ME OUT (No. 17).

 

  • 9 of the Top 20 programs among Teens: FAMILY GUY 930P (No. 2), FAMILY GUY (No. 5), THE Simpsons 830P (No. 6), THE SIMPSONS (No. 9), MASTERCHEF- MON (No. 10), MASTERCHEF- TUE (No. 13 tie), HELL’S KITCHEN- MON (No. 13 tie), The Choice (No. 13 tie) and TAKE ME OUT (No. 17).

 

  • 1 of the Top 20 programs among Teens: HELL’S KITCHEN- MON (No. 17).

 

 

Nightly and Program Highlights

 

MONDAY

8:00-9:00     HELL’S KITCHEN: (Adults 18-49: 2.4/8, 5.8 Mil Total Viewers)

9:00-10:00   MASTERCHEF: (Adults 18-49: 2.3/7, 5.5 Mil Total Viewers)

8:00-10:00   FOX PRIME: (Adults 18-49: 2.4/7, 5.7 Mil Total Viewers)

 

On Monday, FOX ranked No. 2 for the night among Adults 18-49, Adults 18-34 and Teens.

HELL'S KITCHEN delivered a 2.4/8 in Adults 18-49 and was up +2% in Total Viewers (5.8 vs. 5.7 Mil.)  HELL’S KITCHEN ranked No. 1 in its 8pm hour in Adults 18-49 and Adults 25-54.

 

MASTERCHEF followed with a 2.3/7, up +5% from the previous week in Adults 18-49 and up +4% in Total Viewers (5.5 vs. 5.3 Mil.).


TUESDAY

8:00-9:00     HELL’S KITCHEN: (Adults 18-49: 2.0/8, 5.1 Mil Total Viewers)

9:00-10:00   MASTERCHEF: (Adults 18-49: 2.0/7, 5.1 Mil Total Viewers)

8:00-10:00   FOX PRIME: (Adults 18-49: 2.0/7, 5.1 Mil Total Viewers

 

FOX won Tuesday night among Adults 18-49 and Adults 18-34.

HELL'S KITCHEN delivered a 2.0/8 and was the No. 1 program of the night among Adults 18-34 (tie), Men 18-49 (tie) and Men 18-34.

MASTERCHEF posted a 2.0/7 at 9pm and ranked No. 1 in its hour among Men 18-49 (tie) and Men 18-34.
WEDNESDAY

8:00-8:30     New Girl (RS): (A18?49: 0.6/3, 1.7 Mil Total Viewers)

8:30-9:00     New Girl (RS): (A18?49: 0.6/2, 1.5 Mil Total Viewers)

9:00-9:30     New Girl (RS): (A18?49: 0.5/2, 1.3 Mil Total Viewers)

9:30-10:00   New Girl (RS): (A18?49: 0.6/2, 1.3 Mil Total Viewers)

8:00-10:00   FOX PRIME: (A18?49: 0.6/2, 1.4 Mil Total Viewers)

 

Airing a night of NEW GIRL encores for July 4th, FOX ranked third on Wednesday night in Adults 18-49 (tie) and second in Adults 18-34.
THURSDAY

8:00-8:58        TAKE ME OUT: (Adults 18-49: 1.2/4, 3.1 Mil Total Viewers)

8:58-10:00      The Choice: (Adults 18-49: 1.6/5, 3.8 Mil Total Viewers)

8:00-10:00      FOX PRIME: (Adults 18-49: 1.4/5, 3.5 Mil Total Viewers)
On Thursday, FOX won the night among Adults 18-34 and Teens (tie) and ranked No. 2 among Adults 18-49.
At 8pm TAKE ME OUT posted a 1.2/4, up +20% from the previous week.  TAKE ME OUT delivered its highest Adults 18-34 rating ever and ranked No. 2 in its hour among Adults 18-49, Adults 18-34 and Teens.

THE CHOICE followed with a 1.6/5, up +33% from the previous week.  In Adults 18-34, THE CHOICE tied its premiere as its highest rating ever (1.7).  In addition, THE CHOICE was the highest-rated program of the night among Adults 18-34 (tie).
FRIDAY

8:00-9:00        HOUSE (R): (Adults 18-49: 0.5/2, 1.8 Mil Total Viewers)

9:00-10:00      BONES (R): (Adults 18-49: 0.5/2, 2.1 Mil Total Viewers)

8:00-10:00      FOX PRIME: (Adults 18-49: 0.5/2, 1.9 Mil Total Viewers)

 

FOX aired encores of HOUSE (0.5/2) and BONES (0.5/2) on Friday night.

 

SATURDAY

8:00-10:57   FOX SATURDAY BASEBALL: (A18?49: 1.0/4, 3.8 Mil Total Viewers)

 

FOX won the night among Adults 18-49, Total Viewers, Adults 18-34, Teens (tie) and all key male demos with FOX SATURDAY BASEBALL.

 

SUNDAY

7:00-7:30     American Dad (R): (A18?49: 0.7/2, 1.7 Mil Total Viewers)

7:30-7:59     The Cleveland Show (R): (A18?49: 0.8/3, 2.0 Mil Total Viewers)

7:59-8:30     THE SIMPSONS (R): (A18?49: 1.2/4, 3.0 Mil Total Viewers)

8:30-9:00     THE SIMPSONS (RP): (A18?49: 1.3/4, 3.1 Mil Total Viewers)

9:00-9:30     FAMILY GUY (R): (A18?49: 1.7/5, 3.6 Mil Total Viewers)

9:30-10:00   FAMILY GUY (RP): (A18?49: 1.8/5, 3.8 Mil Total Viewers)

7:00-10:00   FOX PRIME: (A18?49: 1.3/4, 2.9 Mil Total Viewers)

 

FOX won Sunday night in Adults 18-34 and Teens and ranked #2 in Adults 18-49 with encores of American Dad (0.7/2), CLEVELAND (0.8/3), THE SIMPSONS (1.2/4), THE SIMPSONS 8:30p (1.3/4), FAMILY GUY (1.7/5) and FAMILY GUY 9:30p (1.8/5).
The encores of FAMILY GUY at 9:30p and 9p were the top two highest-rated programs of the night in Adults 18-49, Adults 18-34 and Teens.

 

JULY 2 - 8, 2012

 

TOTAL PRIMETIME

ADULTS 18?49           ADULTS 18?34           VIEWERS (Mil)

FOX    1.3/4                FOX    1.1/5                FOX    3.5

ABC    1.1/4                ABC    0.8/3                ABC    4.0

CBS    0.9/3                CBS    0.5/2                CBS    5.3

NBC    1.2/4                NBC    0.8/3                NBC    4.9

 

 

About Fox Broadcasting Company

Fox Broadcasting Company (FOX) is a unit of News Corporation and the leading broadcast television network among Adults 18-49. FOX finished the 2011-2012 season at No. 1 in the key adult demographic for the eighth consecutive year – a feat that has never been achieved in broadcast history – while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.

 
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