ABC Family's 'Beverly Hills Nannies' Launches as Network's Number 1 Reality Series Ever

Categories: Network TV Press Releases

Written By

July 12th, 2012

via press release:

ABC Family’s Comedy Wednesday Block Ranks #1 Across All Cable TV From

8:00-10:00 P.M. in Women 18-34, Women 18-49 and Females 12-34

 

“Beverly Hills Nannies” is ABC Family’s #1 Reality Series Launch Ever in Adults

18-34, Adults 18-49 and Key Females, and its #2 Reality Debut in Total Viewers

~Ranks as Wednesday’s #1 Unscripted Cable Telecast in Women 18-34 and Females 12-34

 

“Melissa & Joey” and “Baby Daddy” Qualify as Cable TV’s #1 Telecast in

Their Time Periods Across Women 18-34, Women 18-49 and Females 12-34

 

Comedy Wednesday Block (8:00-10:00 p.m.)

 

ABC Family’s comedy Wednesday, featuring two new original series with “Baby Daddy” and “Beverly Hills Nannies,” and the established “Melissa & Joey,” propelled the network to stand as cable TV’s #1 network from 8:00 – 10:00 p.m. in Women 18-34 (398,000), Women 18-49 (611,000) and Females 12-34 (543,000), with all three series ranking #1 in their respective cable time periods in target demos.

 

Newcomer “Beverly Hills Nannies,” which launched as the network’s #1 reality series premiere ever in core Adult and Millennial demos, qualified as Wednesday’s #1 unscripted cable telecast in Women 18-34 and Females 12-34, while “Baby Daddy” was the #2 scripted cable telecast in Prime in the categories.

 

  • ABC Family’s comedy Wednesday block delivered impressive triple-digit percent increases over year-ago time period levels (7/13/11) in core demos: +122% in Adults 18-34 (489,000 vs. 220,000), +140% in Women 18-34 (398,000 vs. 166,000), +118% in Adults 18-49 (760,000 vs. 348,000), +129% in Women 18-49 (611,000 vs. 267,000) and +140% in Females 12-34 (543,000 vs. 226,000).

 

“Melissa & Joey” (8:00-8:30 p.m.)

 

An all-new “Melissa & Joey” stood as the #1 telecast across all cable at 8 o’clock in Women 18-34 (427,000), Women 18-49 (608,000) and Females 12-34 (576,000), posting its 2nd-best ratings of its sophomore campaign in the female 18-34 and 12-34 demos.

 

  • Season 2 to date, “Melissa & Joey” is up by considerable margins over its freshman season, including by 29% in Women 18-34 (400,000 vs. 310,000), by 19% in Women 18-49 (589,000 vs. 495,000) and by 16% in Females 12-34 (530,000 vs. 456,000).

 

“Baby Daddy” (8:30-9:00 p.m.)

 

At 8:30 p.m., the block’s strongest performer, “Baby Daddy,” ranked as cable TV’s #1 telecast in the half-hour in Women 18-34 (470,000), Women 18-49 (708,000) and Females 12-34 (622,000). Moreover, “Baby Daddy” stood as Wednesday’s #2 Prime telecast in Females 12-34 &Women 18-34.

 

  • “Baby Daddy” posted solid gains over its “Melissa & Joey” lead-in across key demos, including by 19% in Total Viewers (1.44 million vs. 1.21 million), by 14% in Adults 18-34 (555,000 vs. 488,000), by 10% in Women 18-34 (470,000 vs. 427,000), by 17% in Adults 18-49 (860,000 vs. 732,000) and by 16% in Women 18-49 (708,000 vs. 608,000).

 

  • Season to date, “Baby Daddy” outperforms year-ago time period averages by more than double in Adults 18-34 (+100% – 591,000 vs. 295,000), Women 18-34 (+107% – 473,000 vs. 229,000) and Women 18-49 (+101% – 707,000 vs. 351,000), and is up by solid double-digit percent margins in Total Viewers (+85% – 1.61 million vs. 868,000), Adults 18-49 (+97% – 914,000 vs. 463,000) and Viewers 12-34 (+80% – 831,000 vs. 462,000).

 

“Beverly Hills Nannies” (9:00-10:00 p.m.)

 

Anchoring the comedy block, newest original series “Beverly Hills Nannies” debuted as ABC Family’s #1 reality series launch in the network’s history (out of 13 total) in Adults 18-34 (455,000), Women 18-34 (347,000), Adults 18-49 (724,000), Women 18-49 (565,000) and Females 12-34 (487,000), standing as Wednesday’s #1 unscripted cable TV telecast in Women 18-34 and Females 12-34.

Moreover, “Beverly Hills Nanniesranked as the network’s #1 reality series premiere in 7 years in Total Viewers (1.2 million) and in more than 7 years in Viewers 12-34 (628,000), and became its #2 reality premiere overall, behind “Venus & Serena: For Real” (7/20/05 – 1.5 million) and “Brat Camp” (1/10/05 – 631,000), respectively.

 

  • In the particularly competitive 9 o’clock hour, “Beverly Hills Nannies” ranked as cable’s TV #1 telecast in Women 18-34 and Females 12-34, and was the #1 unscripted cable TV telecast in Women 18-49.

 

  • “Beverly Hills Nannies” more than doubled year-ago time period levels (7/13/11) across key demos: +128% in Adults 18-34 (455,000 vs. 200,000), +113% in Women 18-34 (347,000 vs. 163,000), +127% in Adults 18-49 (724,000 vs. 319,000), +117% in Women 18-49 (565,000 vs. 260,000), +150% in Viewers 12-34 (628,000 vs. 251,000) and +154% in Females 12-34 (487,000 vs. 192,000).

 

 

Source: Nielsen Media Research, National Ratings, 7/11/12, Live + SD. Year-Ago: 7/13/11, time period data. ABC Family: Nov. ’01- to date. Season averages for “M&J” based on L+SD ratings, 8/7/10–9/14/11.

 

 
  • Nick

    Yay for Melissa & Joey and Baby Daddy. (:

  • Jared

    Venus and Serena had a reality show??..lol

  • Nick

    ABC Family could make a whole family comedy block next summer. Like this:

    8:00- Melissa and Joey
    8:30- new comedy
    9:00- Baby Daddy
    9:30- new comedy

  • Rono

    Kyle Richards will be a part of this show, too?

  • Dillon

    Jared, I think the network was still Fox Family when Venus & Serena had their reality show.

  • Marc

    Kudos to the co-executive producers whose hard work really paid dividends

  • Erica Demore

    Beverly Hills Nannies is my new favorite reality show! The nannies are a great mix of personalities! Justin aka a Lady-sitter is hilarious! The Kristin & Amanda feud is great! Can’t wait til they show more of Hot Scott! I’m jealous he’s going to be Cindy Margolis manny. I am taking bets now that Cindy and Scott end up hooking up after the kids go to bed! I know that’s what I’d do if Scott was my manny! ;) And the rest of the mom’s whine more than their kids, they’re so self centered you won’t believe it! This is a must see show! Two thumbs way up!!!

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