Cable News Ratings for Wednesday, July 11, 2012

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July 12th, 2012


Note: MSNBC’s Andrea Mitchell Reports scratched in the demo and marked the lowest demo for that show in more than two years, since 11/16/10. See below for the ratings for the 1pm/ET time slot.


Wednesday, July 11, 2012

FNC’s America Live: 197,000 (25-54), 1,221,000 (P2+)

CNN’s Newsroom: 124,000 (25-54), 416,000 (P2+)

MSNBC Andrea Mitchell Reports: 34,000 (25-54), 270,000 (P2+)

Live + Same Day Cable News Daily Ratings for July 11, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,185            280            532
CNN         328             96            149
MSNBC         438            111            203
CNBC         163             64             95
FBN           64             14             34
HLN         192             77            106
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       2,226            445            915
CNN         514            136            235
MSNBC         952            240            443
CNBC         283            176            169
FBN           78             13             40
HLN         260             85            134
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,005            296            504
CNN Early Start/Starting Point         240             92            140
MSNBC Morning Joe         354            115            161
CNBC Squawk Box         102             28             65
HLN Morning Express w/ Meade         255            140            172
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE 1805            414            797
CNN SITUATION ROOM         495            113            179
MSNBC HARDBALL         617            102            294
CNBC FAST MONEY         135             28             85
HLN EVENING EXPRESS         117             61             72
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       1,983            428            866
CNN SITUATION ROOM         343             73            109
MSNBC POLITICS NATION         561             77            218
CNBC MAD MONEY         138             50            100
HLN EVENING EXPRESS         115             39             83
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH       1,490            406            755
CNN ERIN BURNETT OUTFRONT         333             68            124
MSNBC HARDBALL WITH C. MATTHEWS         597            101            253
CNBC KUDLOW REPORT         197             52             82
HLN JANE VELEZ-MITCHELL         188             61            106
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       2,773            590         1,075
CNN ANDERSON COOPER 360         500            127            215
MSNBC ED SHOW         790            164            364
CNBC COCAINE COWBOYS         280            161            156
HLN NANCY GRACE         362            111            200
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY       2,002            414            891
CNN PIERS MORGAN TONIGHT         573            123            235
MSNBC RACHEL MADDOW SHOW       1,001            255            464
CNBC COCAINE COWBOYS         309            195            189
HLN DR. DREW         192             65            102
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA       1,887            329            780
CNN ANDERSON COOPER 360         469            157            256
MSNBC LAST WORD W/ L. ODONNELL       1,064            301            498
CNBC AMERICAN GREED         261            173            164
HLN NANCY GRACE         226             80            100
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       1,373            363            618
CNN ERIN BURNETT OUTFRONT         303            105            139
MSNBC ED SHOW         640            208            293
CNBC MAD MONEY         126             76             79
HLN SHOWBIZ TONIGHT         291            104            140

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Italian Mike


    Love Potion 9

    I don’t get it? I guess if you have to explain it, it loses all it’s flavor.

  • Doug Z

    Love Potion 9
    Posted July 12, 2012 at 7:43 PM

    Ed Shultz – the other white meat.

    Debbie Waserman Shultz – tastes like chicken only with pub hair. You have to post more. That was good.

  • Dennis

    You cannot go by polls. Regan was behind in all polls to Carter up until election day and then won 49 states!!!

  • Hillbilly

    About time Willard started firing back.

  • Hillbilly

    I thought for sure the liberals would have debunked the news that doing away with the tax cuts for the rich would fund the Fed govt for about a week. I noticed none did. So i did some research to see if it was true.

    Fed govt spends $3,796 billion yearly. Divide by 12 = $316+ billion monthly. Divide by 4 = $79+ billion weekly. So do away with tax cuts for the rich & fund the fed govt for about a week. OK liberals tell me how taxing the rich will solve the problem?

    Source for numbers here.

    I know things are bad…i had no idea they are that bad. I love it when folks so we have a revenue problem not a spending problem. :roll:

  • Hillbilly

    Interests on the debt last year $450+ billion. One year of revenue from taking away the Bush tax cuts on the rich $70 – $80 billion. (Depending on your source & how well the economy is doing.) I’ll be generous & say $80 billion. Interests alone 5.6 times greater than the revenue gained. I love it when folks so we have a revenue problem not a spending problem. :roll:

    Debt numbers source here.

    $375+ billion on interest this year through June. 3 months to go. Can we top the $450+ from last year? The lowest 3 months this year totaled $60+ billion. We need $75 billion. I say we beat last year’s $450+ billion. Anybody wanna bet?

  • Hillbilly

    Once again congress shurking their duty. For you liberals (or anybody else) who think its A-OK. Keep in mind a Republican (maybe somebody like Ron Paul or Rush) will be POTUS again someday. His Secretary of Health will have the power then.

    ObamaCare, the legislation that replaced the “We the People” of the Constitution with the insidious phrase, “the Secretary shall determine,” which appears in the bill a mind-boggling 1,563 times, is still being written.

    If Nobama loses Willard’s Secretary of Health will be writing some of rules/regulations. That’s if it don’t get repealed.

  • Hillbilly

    J.W. Verrett, an attorney and economics scholar at George Washington University’s Mercatus Center, also told Fox News that the original Globe report appeared to “be confused” about the SEC filings.

    He noted they refer to “Bain Capital VI,” which he described as an investment separate from Bain Capital itself.

    “Saying that Governor Romney was the CEO of Bain Capital VI is like saying that I am the CEO of my retirement account … it’s a silly bit of legalese and it doesn’t also mean I am CEO of all the companies in which I invest,” he said in an email.

  • Hillbilly

    If Chris Gonzalez is telling the truth he/she might have a good “school system.” I’m sure some will think their terrible. I didn’t have time to research them…so i have no idea.


    “They have learned so much and they want to go to school,” Johnson said. “You know, my kids wake up with an ‘I’m-ready-to-go attitude’.” KIPP has 125 schools in 20 states, and serves more than 39,000 students. “Ninety percent of our kids are low income, but 90 percent of my eighth-graders have historically gone on to college,” boasts Chris Gonzalez of KIPP. “I’m focused on college for every kid.”

  • Hillbilly

    Interesting article on who earns & pays what in federal income taxes.


    The top 1 percent, for instance, pay an average tax rate of more than 24 percent. The top 5 percent — a tax rate of a little more than 20 percent. The top 10 percent — about 18 percent.

    For the bottom 50 percent of taxpayers, the average rate is 1.85 percent.

    Read more here.

    The president does not mention another factor in the fairness equation — close to half of American workers pay no federal income taxes at all.

  • Hillbilly

    Yep i was right. ;) Better not take the bet i made earlier.


    WASHINGTON (AP) — The U.S. budget deficit grew by nearly $60 billion in June, remaining on track to exceed $1 trillion for the fourth straight year.
    Through the first nine months of the budget year, the federal deficit totaled $904.2 billion, the Treasury Department reported Thursday.

    Read more here.

    The Congressional Budget Office predicts the deficit for the full year, which ends on Sept. 30, will total $1.17 trillion. That would be a slight improvement from the $1.3 trillion deficit recorded in 2011, but still greater than any deficit before Obama took office.

  • Hillbilly

    Supposedly Willard can’t spend money he’s been raising until after he officially gets the nomination. If folks things won’t get nasty after the Republican convention…ask Newt Gingrich & Rick Santorum if Willard can get nasty. Nobama has been hammering Willard with negative ads for months. The race still basically tied. Not a good sign for you Nobama supporters. The good news…long time to go before election day.

    OK i look like some who post a full page of comments. :???: I got a case of the “smile & type.”


    P.S. I read the link you left for me d.d. Mucho Gracias!

    _____<—-insert hugs emoticon.

  • Italian Mike

    Only Post of the day.

    Willard is getting slamed with negative ads. He’s being smeared with all this crap about his business career. Which if you think about it President Obama never had and maybe that is why he has no idea what he’s doing.
    Obama and Chicago political machine is running one of the uglest negative campaigns in history against Willard.

    I watch the left wing, bias, so-called objective media and not a word about how ugly the Obama Campaign’s tactics are. They just look the other way.

    Friends on both sides of the asile if a Republican Campaign did these types of things the lib. media would be down there throats.

    The irony is that if a Republican attacked a Democrat Candidate in this way his poll numbers would plummet and the dems numbers would go up. He would be held accountable by the lib. media. President Obama is allowed to politically destroy his opponent and the lib. stands by happy he did. President Obama’s approval numbers are not good but he is increasing his lead over Romney.

    We are playing a rigged game righties. Boy that lib. media is a nice poodle to own. You take it out for a walk and it does everything you ask and more.

  • d.d.

    H.B. , I’ll take both the thanks & a hug. It’s refreshing when posters actually read others, rather, than rushing to see what they can post next. I will admit to not reading the SCOTUS stuff, for, I was traveling. Maybe, that was a good thing.

    son of coffee Thanks for the update, &, keep them coming.

    Morning, everyone.


    Gee, Jeff. You make this too easy. If you look above your Bain Capital c/p story , you’ll find that the story has been debunked , in fact , more than once.

    FactCheck to Obama Camp: Your Complaint is All Wet

    The Obama campaign attempted to accuse Romney of using Bain to outsource jobs, Romney was a “passive, limited partner [with] no management capacity”


    FORTUNE — Mitt Romney did not manage Bain Capital’s investments after leaving to run the Salt Lake City Olympic Games, according to confidential firm documents obtained by Fortune

    The latest slur was reported by the Boston Globe. They printed in their own paper in 1999 criticism of Romney for leaving Bain. There are numerous paragraphs of this online to review.

    Romney either quit abruptly in 1999, leaving Bain in turmoil. Or he managed Bain through 2002 and then committed a felony lying about it. If these Boston Globe types were smarter, they would get together beforehand to make sure they get the lies straight.

    Accusing someone of a possible felony without the proof to back it up can backfire on the accuser. I hope it does.

  • RealityChick

    If Bain Capital, a legal successful American business who like every other business has outsourced jobs, is the only thing they can try to pin on Romney then this will get old by November. Plus the difference in Romney outsourcing jobs through an investment firm, it wasn’t MY money. Obama took tax payers money, and still does, to fund companies overseas, governments that hate us and allow agencies to go to Vegas and drink wine in a hot tub. Looking at Romney’s background, he came from a hardworking successful family. He could have sat on a beach and smoked pot, but he didn’t. Obama is a fraud. He is a poster boy for the liberal left without an original idea in his head. This is far too obvious to those who have the real money in this country. Why do you think they are sitting on millions of dollars? No way will big business back Obama because they know he is clueless about the economy. He wins, more jobs in foreign countries. He loses, manufacturing will open up again. Romney has very wide spread connections with businesses all over the world. Obama just makes an ass of himself in the eyes of other governments.

  • RealityChick

    One more thing I’ll put this in simple terms for simple minds like Jeff ….This isn’t an FTC investigation or even an FBI investigation. It’s some reporter’s spin on looking at documents from a complicated business partnership. Here is one example: Romney claims you can’t just flip a switch and your involvement goes away. Kinda like treaties and government policies. Obama is trying to put into place his health care..however, you can’t do this overnight. States have time to make the adjustments so all of the different agencies can prepare to deal with the new regs…a firm as large and diverse as Bain would need the same structure of slowly adjusting the line of protocol.

    Our school district has a new Super, but the old is still on the payroll as a “Consultant” until the new Super is up and running. However, policy going forward is decided upon by the new super, not the old.

    Understand now Jeff. Sometimes your copy/paste comments need to be slapped down. Usually I keep scrolling, but seriously, some one needed to point out your inept understanding of the business world.

  • TheBoss1

    Cutting taxes for the rich … Let’s see how that worked out the last time. Unemployment went from 4.1% to almost 8%. A four year budget surplus turned into a trillion dollar deficit and the national debt almost doubled.

    Yeah, cutting taxes for the rich will solve all our economic woes. Go, Willard, go!

  • d.d.


    Hope you’ve recovered from your surgery.


    Dogs, dead people get election docs from nonprofit


    The voter registration form arrived in the mail last month with some key information already filled in: Rosie Charlston’s name was complete, as was her Seattle address.

    Problem is, Rosie was a black lab who died in 1998.

    A group called the Voter Participation Center has touted the distribution of some 5 million registration forms in recent weeks, targeting Democratic-leaning voting blocs such as unmarried women, blacks, Latinos and young adults.

    But residents and election administrators around the country also have reported a series of bizarre and questionable mailings addressed to animals, dead people, noncitizens and people already registered to vote.

    This is tampering with our voter system .


    Poll: Obamacare Ruling Makes Voters ‘Less Likely’ to Vote for Obama

    Some ‘pickins’ from this poll.

    The latest Quinnipiac poll shows that — by a 15-point margin — the Supreme Court’s Obamacare ruling makes voters less likely, rather than more likely, to cast their vote for President Obama. Twenty-seven percent of registered voters say that the ruling makes them “less likely” to vote for Obama, while only 12 percent say that it makes them “more likely” to do so. Only 9 percent of independents say that they are “more likely” to vote for Obama because of the ruling, compared to 27 percent who are “less likely.”

    Among Catholics — a large percentage of whom are historically swing voters — 35 percent say that the ruling makes them “less likely” to vote for Obama, while only 10 percent say it makes them “more likely” to vote for him.


    Pew poll shows Obama’s lead increasing & those that follow Nate Silver like I do :

    Why Obama May Be Stronger Than His Approval Ratings



    Well, I got stuff to do.

  • TheBoss1

    @Italian Mike … “My apologizes to TheBoss1″???? Holy crappola. That’s an even worse bastardization of the English language. Take a cue from your GOP brethren. If you come to this country, Italian Mike, learn how to speak the English language.

  • TheBoss1

    @d.d. … THANKS d.d. I’m getting close to the four-month mark post-surgery. My three-month follow-up went really well. Everything is healing nicely. I will not fully fuse for another three-six months, but I’m making progress. My surgeon even released me to start playing golf again!

    Thanks for the well-wishes.

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