via press release:
LIFETIME INVITES YOU TO PROM
NETWORK PICKS UP ALL NEW DOCU-SERIES PROM QUEENS
Program Following High School Girls’ Campaigning
for Ultimate Prize of Prom Queen to Premiere August 14
LOS ANGELES, CA (July 12, 2012) – Lifetime formally invites you to Prom. The network has picked up Prom Queens, an all-new docu-series closely following the intense dynamic surrounding high school girls vying to be crowned queen at their Senior Proms. Prom Queens will premiere Tuesday, August 14th, at 10:00 pm ET/PT, immediately following Dance Moms.
Featuring eight different high schools from around the country, including California, Texas, Florida, Pennsylvania and New Jersey, the series will document prospective girls from each school as they prepare and compete against one another for the ultimate prize: to be crowned Prom Queen. One of the most coveted titles in high school hierarchy, being named Prom Queen is an achievement many girls throughout U.S. dream of and work tirelessly to attain. In fact, today, there are even websites and guides outlining steps one needs to follow on how to best become Prom Queen.
Prom Queens will document the great social, financial and emotional lengths some girls go each spring by following the teens as they extensively strategize and campaign among fellow students to win votes and achieve their dream. As the big event approaches, students (many with the help of their mothers whowill stop at nothing to assist their children) produce personalized videos,bake cupcakes and create elaborate posters while also selecting custom-madedesigner gowns and arranging hair and make-up -- all with the hope to hear their name called at Prom.
Lifetime has ordered eight hour-long episodes of Prom Queens. The show is produced by Evolution Media with Doug Ross, Alex Baskin, Mark Herwick, Kathleen French and Greg Stewart executive producing alongside Rob Sharenow, Gena McCarthy and Abigail Harvey of Lifetime.
Lifetime Television is committed to offering the highest quality entertainment and information programming, andadvocating a wide range of issues affecting women and their families. The network posted major growth in viewership among the key demographics in Second Quarter 2012 versus Second Quarter 2011, posting a 13% jump among Women 18-49, +5% among Adults 18-49 and +1% in Women 25-54. Additionally, among Women 18-49, Lifetime marked the network’s strongest 2Q growth in 10 years. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.