ABC Takes Second on Thursday to a ‘Big Brother’-Boosted CBS

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via press note:

ABC ranked #2 on Thursday night to a Big Brother-fueled CBS in Total Viewers and Adults 18-49, beating NBC (47%/63%) and Fox (67%/8%).

 

At 8pm, ABC’s Duets was the 2nd-most-watched show, outdrawing its unscripted competition on Fox (Take Me Out) by 1.8 million viewers.

 

ABC’s Wipeout earned second place to CBS’ season premiere of Big Brother from 9-10pm, dominating the season finale of Fox’s The Choice by 2.6 million viewers and 42% in Adults 18-49. Wipeout also more than tripled (+240%) the young adult delivery of NBC’s Saving Hope. For the 3rd week in a row, the broad-appealing ABC unscripted series stood as Thursday’s #1 broadcast program with Kids 2-11.

 

  • · Despite the increased competition from the Big Brother premiere, ABC’s Wipeout held 100% of its Total Viewer and Adult 18-34 audiences from the prior week’s telecast. In addition, Wipeout grew by double-digit margins in Men 18-34 (+22%) and Kids 2-11 (+11%) to hit best-since-premiere numbers.

 

At 10pm, ABC’s Rookie Blue finished as the #1 program on the major networks in Adults 18-49.

 

  • · The ABC drama grew for the 2nd straight telecast in Women 18-49 (+6%) and Women 25-54 (+5%), marking its highest numbers in 3 weeks – since 6/7/12.

 

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