Premiere of 'Big Brother' Sweeps Time Period in Viewers and Key Demographics

Categories: Network TV Press Releases

Written By

July 13th, 2012

via press release:


"Big Brother" Notches Second Highest Adult 18-49 and Adult 25-54 Premiere

Since 2008

"Big Brother" Tops All Original Programming on the Night in All Key Measures


Last night's premiere of BIG BROTHER swept its time period in viewers and key demographics matching its second best adult 18-49 rating for a premiere episode since February 2008, according to Nielsen preliminary live plus same day ratings for Thursday, July 12.


From 9:00-10:00 PM, BIG BROTHER THURSDAY (P) was first in households (4.4/08), viewers (7.09m), adults 25-54 (3.1/09), adults 18-49 (2.6/08) and adults 18-34 (1.8/07). BIG BROTHER 14 THURSDAY posted its second best adults 25-54 and adults 18-49 premiere episode deliveries since February 2008.


BIG BROTHER was the top rated original program of the night in all key measures.


Updated ratings will be available this afternoon.


  • tv log

    Big Brother needs get ratings this Sunday before Bachelorette season finale!
    The ratings of Big Brother will fall!

  • RJ

    Interesting that they don’t even include Big Bang in their press release. Could you imagine if it was on ABC?! ;)

  • Chris

    It’s time to upgrade this show’s production to high definition! If The Glass House is in high definition, why isn’t Big Brother? It’s the only remaining regular network primetime program that is still pillarboxed and I can tell you from watching, the picture is VERY dull. It’s also one of only a small number of programs on network television that is still in 4:3, the others are Up to the Minute (CBS’s overnight news program) and Let’s Make a Deal, as well as the children’s programming lineups on CBS (Cookie Jar TV) and The CW (Toonzai).

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