via press release:
THE PREMIERE OF "" SWEEPS TIME PERIOD IN VIEWERS AND KEY DEMOGRAPHICS
"" Notches Second Highest Adult 18-49 and Adult 25-54 Premiere
"" Tops All Original Programming on the Night in All Key Measures
Last night's premiere of Thursday, July 12. swept its time period in viewers and key demographics matching its second best adult 18-49 for a premiere episode since February 2008, according to Nielsen preliminary live plus same day ratings for
From 9:00-10:00 PM, THURSDAY (P) was first in households (4.4/08), viewers (7.09m), adults 25-54 (3.1/09), adults 18-49 (2.6/08) and adults 18-34 (1.8/07). BIG BROTHER 14 THURSDAY posted its second best adults 25-54 and adults 18-49 premiere episode deliveries since February 2008.
BIG BROTHER was the top rated original program of the night in all key measures.
Updated ratings will be available this afternoon.