TV Ratings Friday: '20/20' Beats 'Dateline' in Battle of the Friday Newsmagazines

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July 14th, 2012


Adults 18-49: Rating/Share 1.2/5 1.0/4 0.7/3 0.6/2 0.3/1
Total Viewers (million) 4.92 3.79 4.74 2.07 0.93


ABC won the night in adults 18-49 and total viewers.

Note: Sorry, we only have half hours ratings today. In the meantime, averaging these half hours into ratings for each show will often lead to errors.

Late-night ratings are below the primetime data.

Overnight broadcast primetime ratings for Friday, July 13, 2012:

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Shark Tank - R 1.1/5 4.72
CBS Undercover Boss - R 0.8/4 4.30
NBC Whitney - R 0.7/3 2.66
FOX House - R 0.6/3 1.88
CW Nikita - R 0.3/1 1.07
8:30 ABC Shark Tank - R 1.3/5 4.96
CBS Undercover Boss - R 0.9/4 4.65
FOX House - R 0.6/2 1.90
NBC Community - R 0.5/2 1.75
CW Nikita - R 0.3/1 0.92
9:00 ABC 20/20 1.2/5 4.93
NBC Dateline 0.9/4 3.38
CBS CSI: NY - R 0.7/2 4.63
FOX Bones - R 0.6/2 2.15
CW Supernatural - R 0.3/1 0.88
9:30 ABC 20/20 1.3/5 5.23
NBC Dateline 1.1/4 3.85
CBS CSI: NY - R 0.7/2 4.89
FOX Bones - R 0.7/2 2.36
CW Supernatural - R 0.3/1 0.86
10:00 ABC 20/20 1.4/5 5.05
NBC Dateline 1.3/4 5.16
CBS Blue Bloods - R 0.7/2 4.95
10:30 NBC Dateline 1.4/5 5.96
ABC 20/20 1.2/4 4.64
CBS Blue Bloods - R 0.7/2 5.02


Via NBC Press Note:

In late-night metered-market households Friday night:

In late-night metered-market households Friday night:

* In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David
Letterman," 1.8/4; and ABC's combo of "Nightline," 3.1/7; and "Jimmy
Kimmel Live," 1.4/4 with an encore.

* In the 25 markets with Local People Meters, adult 18-49 results
were: "The Tonight Show with Jay Leno," 0.8/3; "Late Show," 0.4/2;
"Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.

* At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in
metered-market households) beat CBS's "Late Late Show with Craig
Ferguson" (1.0/3 with an encore). In the 25 markets with Local People
Meters, "Late Night" (0.6/3 in 18-49) topped "Late Late Show" (0.3/2
with an encore).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in
metered-market households with an encore and a 0.3/2 in adults 18-49 in
the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research
unless otherwise indicated.


Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.


Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • RJ


  • Sean

    I hate to say it, but I’ve been watching the new Whitney (well, new to me at least since I stopped watching the show after the first 3 eps in the fall). And I also hate to say that Miss Cummings and crew are starting to grow on me.

  • whit

    whitney rocks!

  • Jeremy

    Once August comes- Fox needs to start repeating Touch!

  • CharlieSheen

    Whitney’s repeat ratings in its new timeslot this summer have been very solid. I think its been the most watch comedy repeat on the network every week its aired this summer so far. Community’s ratings have been scary bad as I think NBC needs to move it next to Animal Practice or back to Thursdays when the season starts.

    I think NBC should keep Whitney on Fridays and just move Guys with Kids over there because I think NBC has something special brewing with a potential 2-hour multi-cam comedy block next season.

    Shark Tank repeats so well for ABC, I’m actually starting to think that ABC should leave it where its at when TGIF debuts if it debuts. WINK WINK!

    Nikita’s repeat numbers have been the highest on the network even when it comes down in finals like it will again. I’m interested to see how Supernatural repeats perform on Wednesday next week.

  • Miguel 32

    @ Sean: A lot of people who saw the 2nd half of Whitney’s episodes have had that same reaction once they gave it a second chance.

    @ Jeremy: I agree FOX is way behind the other networks as I think their coming in 4th in that timeslot this fall. Starting the week after Whitney debuts does them no favors either.

  • Doug

    Whitney is doing pretty well for that timeslot. It’ll be interesting to see what it does in the regular season. NBC must have low standards for the hour, so mid 1’s would probably be fine.

    Shark Tank… one of ABC higher rated shows right now. Move it to another night.

  • Miguel 32

    @ Charlie Sheen: I agree Whitney’s repeat numbers have been pretty good and they do need to move Community.

  • rob60990

    Hopefully Whitney adjusts down.

    Shark Tank repeating amazing. Theyve tried it on another night and it bombed. Leave it on Fridays where expectations are low and it will easily win the night. :D

  • Jay S.

    Whitney is still trailing reality show repeats so I wouldn’t get too excited about its repeat numbers.

    Fall prediction: Whitney 1.2 Community 0.9

  • Oliver

    Expect both Whitney and Community to adjust down in finals.

    If both Whitney and Community remain on Friday at premiere time (I still don’t think they will) then I still think Community will match, or even beat, Whitney. Old-skewing shows repeat better, and Community skews extremely young.

    That said, I agree that moving Community after Animal Practice and putting Guys With Kids after Whitney would be a smart move. The shows are compatible with each other and young-skewing shows are always under-perform on Friday.

    That said, NBC knew that when they made the schedule, so I can’t see them changing it now.

    It’s also interesting how bad The Office and Parks are repeating on Thursday. 0.6 and 0.5 on Thursday at 8? The Friday shows shouldn’t be matching their ratings. Expect another Thursday bloodbath next season.

  • Edward

    Good for Whitney right now as I think this summer run of repeats has helped expand its audience a little bit where it will get some higher numbers in season 2 even on a Friday.

    If Whitney can get anywhere around 1.0-1.6 this fall I’d call it a successful move for NBC.

  • Survivor Fan

    I think that Whitney will survive Fridays and get a Season 3 (and a 4 for syndication).

  • John A

    Guys dont get ahead of yourselves with Whitney based on repeats.

  • Oliver

    Wonder what the audience overlap for Whitney and Last Man Standing is.

  • Edward

    @ Survivor Fan

    I believe Whitney is on its way to a back order of getting 22-24 episodes for season 2 and season 3 & 4 are fast approaching. Tribune already stated that they were in interesting in picking up the repeat rights for Whitney if NBC kept it past season 2.

    @ Oliver

    That will be interesting to see because Whitney isn’t a family show so the skews might be different but their both still comedies and their multi-cams so there probably is some overlap. Hopefully ABC moves their comedies to 9p.

  • Polar Bear

    Why do people watch Whitney? My god.

  • http://tvbythenumbers.com Robert Seidman

    Another reason not to get too excited about Whitney’s numbers is (as usual) the possibility of local preemptions causing downward adjustments in the finals. Here in the Bay Area NBC’s schedule was preempted for Giants/Astros.

  • NYCLuver

    Whitney could get adjusted down, but yay! a .7 is so good for a new timeslot, its friday, it’s 8pm(least viewed hour), and the originals pulled a 1.5.

  • Dan S

    Whitney & Community won’t likely make it beyond next season. I agree that NBC should swap Guys with Kids & Community before there fall premieres. It’ll be interesting to see how CSY NY does at 8pm against comedies & Touch

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